So my question is how EXACTLY do you cross reference your keyword research. And I don't just mean "plug your keyword into google adwords keyword tool". I mean how do you analyze the results and compare it to other search tools. If you can give specific examples step by step that would be very helpful!
1. Lack Of Strategy Many of the tools available to Internet marketers are either cheap or free. As a result, many new marketers are tempted to use them all at once. Successful Internet marketers begin with a strategy that identifies the goals of a campaign, the target audience and other key planning elements. Only then do they choose their tactics. Remember: tactics without strategy is the noise before defeat.