How to increase conversion rate by breaking frames in Google images

2 replies
Hello Warriors,

I just wanted to share this method to increase the conversion rate. This method has instantly doubled my client's sales. Check the method here.

Here are few quick tips for you to optimize your images.


1.

ALT Tag: Use your main keyword in the ALT tag of your image. Make sure that you do not use the same ALT tag again in the same page.
2.

Title: Use your keyword in the TITLE tag of your image.
3.

Surround with text: The text surrounding the image should contain the keyword and should be atleast a few sentences.


Example:


<img src= "key phrase.jpg" alt="text containing key phrase" title="key phrase"/>


Now that you have optimized your images, let us assume that your site is ranked in Google image results.


If your site is heavily depending on images on the pages like celebrity blogs, Google images can send you tons of traffic if your site is ranked in the 1st page of search results.


Here is a small case study.


Few months ago, one day, I logged into my client's Google Analytics account and found that we started getting traffic from Google images. I then opened images, searched for our keyword and found that our site was ranking #7. I wanted to rank #1, so did some tweaking to our images and finally ranked #1.

We were receiving 1000+ unique visitors a day but the conversion rate was very very less, which means that people browsing for images are looking for ideas and not necessarily to buy.


So we decided to do some testing.


When people come in from Google images, they see a page with a frame like this:


The image will be at top, and the page is framed below.


The trick is to remove the frame and display the complete page, so that the focus of the visitors would be on the site content rather than on images.


This trick did wonders for us. Our conversion rate got increased instantly.


All you need to do is break the frame by adding the following lines of code between the <head></head> tags of your page. (If you are using Wordpress, you will have to edit the header.php file).


<script type="text/javascript">

<!--

if (top.location!= self.location) {

top.location = self.location.href

}

//-->

</script>


The above code is a Java script code that breaks frame. To learn more about breaking frames, just search "breaking frames" in Google.


Now this is a very simple, effective, proven and easy way to implement. And it really works!
#breaking #conversion #frames #google #images #increase #rate
  • Profile picture of the author Avdo
    Hey Indupriya, this is great advice.. I was receiveng a decent amount of traffic from google images, but now with your tip, it should be doubled..
    Thanks
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  • Profile picture of the author Gene Pimentel
    This is solid advice, and really works like a charm. Great post, welcome to the Warrior forum
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