I just wanted to add my 2 cents into this internet age-old debate.
Some say pretty webpages convert better than ugly ones.
Some say ugly ones convert better than pretty ones.
...Today I checked my AWeber stats for a new squeeze page.
Yesterday I created this page as ugly as possible--BUTT ugly--mainly so that my friend Alex would laugh when I showed it to him.
Funny thing is, this squeeze page is converting at 88.5%. That blows any other squeeze page I've created out of the water.
So based on my experience, ugly converts best.
*Graphics used sparingly.
*Times New Roman font for the headline. Courier font for the body.
*Lots of capitalized, bolded, underlined, and yellow highlighted words.
*Lots of ugly navy blue mixed in with red.
*Ugly looking johnson boxes to stress your main point(s).
...Truthfully, whether pretty or ugly pages convert better probably depends on your audience. But for now on I'm betting on ugly.