Emailing your list(s) on holidays...

I see nothing wrong with it whatsoever. If you are in the business of offering things that people want and/or need, this is the perfect time of year to aggressively e-mail them, so that they remember you when its time for them to do their shopping. Wouldn't you rather have them spend their money on your website as opposed to someone else's or in a retail outlet where you won't see any payoff from it?

It might vary from business to business but if you run an e-commerce store you definitely want to remind your customers to come back and buy from you again this holiday season.

always. i always treat my clients like friends, or in the least acquaintances. greeting them during holidays or even their birthday just seems natural.

This is something I was thinking about as well. I subscribe to most of the "gurus" in internet marketing, and got an email from 4 of them the day after thanksgiving. If it works for them, I'd be inclined to try it. Like mentioned, its about the relationship. If you have something to share that will build that relationship or add value, mail it!

As a subscriber to lots of lists I hardly ever take notice of the date an email was sent and it wouldn't bother me what day it was sent. I think the only question is if someone is more or less likely to open their emails and respond on that day...

I did notice that most of the emails from plenty of big named marketers didn't have a sales page and just a 'Thank You' message for Thanks Giving. Not sure there's a significance there or they're worried about karma.

If they leave their emails until the day after the holiday then you've got a lot of others stacked up on top of them and possibly beating you too it.

I would not mind to receive an email wishing me happy thanksgiving. It makes the person seem more human and builds great rapport and friendship.

If its to flog stuff - no thank you!

The rest 365 days available are more apt to do business then.

Relationship marketing is very important in this cut throat competitive industry.

Lance, I couldn't vote in your poll - the closest answer had the wrong reason attached.

I used to send holiday emails. It was a great excuse to send something a little more personal, without a promotion or pitch attached.

The last few years, though, I've gotten too many phony greetings that were just another pitch. Kind of like sending a nice, handwritten greeting card envelope with a sale flier inside.

I'm not talking about a straight-up holiday themed pitch. I don't mind those at all, any more than I mind the 'Black Friday' ads in the papers and in the media. They are what they are, and they don't pretend to be anything else.

Now I pretty much just leave the holidays alone - especially the ones like Thanksgiving and Christmas.

I sent a email to my IM list and I got 15% complainants just for saying happy Thanksgiving..

Hmm

Clint S.

Yea I mail whenever and sometimes twice in one day. The reason for this is you never know when people will open their email.

And since when does Thanksgiving make "making money online or making money from home" not a desire or issue?

I had a debate with a subscriber about this who was "all into sales his whole life and he never contacted anyone on Sunday." Not to be an ass but I didn't understand his point of view simply b/c no one forces you to look at your email unless you choose to open it. I wouldn't CALL someone on a holiday b/c they have to stop what they're doing, look to see who's calling, and then decide to answer it...that's invasion.

But then again, TV advertises on holidays every year...and movies have previews on holidays...and no one is offended by those...

Just market when you market (Thanksgiving is only a holiday on that day in the US...Brits, Aussies, Singaporeans, Canadians, etc are all open).

Just my 2 cents.

Brad