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Does the FTC rules apply on testimonials for affiliate programs?

by Michael Lee
3 replies
Hi guys,

In my affiliate page, I got some testimonials from other marketers regarding how much they made from promoting my course.

Is this covered by the FTC rules? I mean, it's not selling anything but simply enticing affiliates to promote my course.

Thanks,
Michael
#affiliate #apply #ftc #programs #rules #testimonials
  • Profile picture of the author Steven Wagenheim
    I am not a lawyer so don't quote me on this, but, the guidelines, as I
    understand them, apply to anything that is being sold.

    An affiliate program is free to join and thus not something you are selling.

    If in doubt, ask a lawyer.
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  • Profile picture of the author Nightowl
    A testimonial is still a testimonial. Can you prove that the "typical" or "average" person will make that kind of money? That is the implication, and falls under the new guidelines.

    - Nightowl
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  • Profile picture of the author lisaann
    I think it's a great question. What I've noticed is even attorneys aren't real keen on answering questions like these as most don't know what's going to happen.

    I was also thinking about using some of my results-based testimonials as follow-up for my buyers. That way they see that the programs really work and hopefully become more motivated. That's also not really using them as a selling tool.

    Lisa
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