What's The Max Amount Of Follow Up E-mails Do You Send?

It really depends on what I'm trying to accomplish. Generally, I send out e-mails for no less than 3 months. In niches where I have a long back-end strategy I have campaigns going for as long as 3 years. One particularly niche has 4 of my own products followed by over 50 back end products (via affiliate links). The back end products account for over 80% of the profits there; so having a solid back end strategy can add an s-load of $$$ to your bottom line.

RoD

I have campaigns that only have as few as 4 or 5 followups and others that have a followup every day for a year and some that send out weekly for over 4 years.

Joel

I usually put up 4-8 email follow ups just to provide good and useful info where I only sell / recommend stuff via P.S. signature...after that I go and broadcast.

-Lauri

I generally have 5-7 emails locked into my autoresponder that are aimed at selling my main product after people opt-in and get my freebie. Then if there is competition in the niche I will broadcast other product recommendations combined with broadcasts sharing insightful information from other blogs or websites.

All depends on the niche really. Some niches don't offer much in the way of backend profits.

Garry.

I don't have a maximum...

If I'm working a niche list.. I'll always find more stuff to mail. Either straight promo, or part of the relationship building...

Either way, there's no limit for us.

Peace

Jay

Great thread, found it suprising that people send emails for months on end and even years I guess the conversions on these are excellent.

It seems I am going to have to apply more time to list building now then.

I looked at this thread title for a long time before finally coming in to have a look.

It made no sense to me.

The idea is to build a relationship with your list and sell to them over and over again for years. You want to help them as much as you possibly can. You want them to buy as many of your solutions to their problems as possible for as long as possible.

If all of that is true (and it is), then why would you stop following up with them? Would you stop calling your mother? Would you stop visiting your best friend? Would you stop doing lunch with your co-workers? Would you stop saying "hi" to your neighbor in the morning?

You keep sending follow-ups for as long as the relationship exists.

Once the relationship ends (because they unsubscribe or stop clicking on links in your emails for an extended period of time or stop buying anything for an even longer period of time), then the relationship is over.

If your best friend told you to stop calling them, then you would either work out whatever the problem was with them or you would stop calling them.

I don't understand the concept of having a number of follow-up messages.

Do you have a running count of how many times you have sent your spouse flowers? Are you going to stop when you get to some magic number that means "that is enough flowers for you?"

Spam complaint and unsubscribe rates go up when you only contact your list weekly or less often.

They forget about you.

Changing topic is a good idea if they aren't responding to your initial offer.

Just like if your best friend always made some excuse to leave because they had to do something whenever you talked about rock climbing. That probably means they aren't interested in rock climbing and you would better build that relationship by talking about whatever they are more interested in.

But talking to anyone less often always weakens the relationship. The goal is to strengthen the relationship.

Writing less often won't do that. It will only get you unsubscribes and spam complaints when they don't even remember who you are anymore.