what kind of guarantee do you give on a low-ticket product?

5 replies
hey there, I'm about to launch my first low-ticket product (I usually do big
seminars, not in the IM niche...) and was wondering about guarantees:

of course I'll offer a 60 day (I'll split test up to 1 year) money back
guarantee.

But: for a higher-priced product (personal coaching, my seminars etc) I
usually give an additional guarantee:

if you don't get results with the information in my product, then I'll
personally go through the things you've done/implemented and I'll fix them
with/for you.

As this is going to be a low-priced front-end lead-gen product, I'm not sure
if I can commit to it (as I have no experience what percentage of buyers
would take me up on it).

what's your experience with this?

I really appreciate your input on this one

thanks

Veit
#give #guarantee #kind #lowticket #money back #product
  • Profile picture of the author GoingSomewhere
    with your experience, i think the ONLY guarantee
    you need is QUALITY low-ticket product. that will
    ensure that majority won't ask for refund.
    {{ DiscussionBoard.errors[1451571].message }}
  • Profile picture of the author pheonix44
    I would say a simple seven day money back promise is good. If you have a quality product this should not be a problem as you should always stand by your products.
    {{ DiscussionBoard.errors[1451641].message }}
  • Profile picture of the author Louise Green
    I usually offer a 60 day guarantee, and as part of my refund policy I'll work with those who face problems to help them over come the issue.

    This works really well as when I receive a refund request I'll give them personal support to get them where they need to be. This has really impressed customers who otherwise might have taken the refund and run, plus it proves to them that they won't be alone with their future purchases.

    There are of course the odd few who play dumb and try to scam you.. but this way I've found refund rates have dropped, happy customer experience has increased and as a result sales have increased.
    Signature
    IMPORTANT MESSAGE: I'm currently on vacation & will answer all messages when I return - Happy Holidays!!
    {{ DiscussionBoard.errors[1452055].message }}
    • Profile picture of the author Lance K
      Split test a lifetime guarantee.

      The hosers who are just out to scam a free copy will refund within days anyway. Anybody who wouldn't refund within 30 days likely won't refund ever. But the fact that you offer a lifetime guarantee will exude confidence in your product.

      Sure, you'll have a few who look you up a year or 2 later and want a refund because they can't afford dog food that week. But who cares if it boosts conversions. Low ticket products aren't typically profit centers anyway. So if you get a handful of bizarre refund requests years down the road, it won't matter much. Because those customers who stay with you and buy future products are the ones who matter.
      Signature
      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
      {{ DiscussionBoard.errors[1452681].message }}
      • Profile picture of the author VeitSchenk
        cool, thanks everyone for their input.

        I'll split test 60 days, 365 days and lifetime and post an
        update when results are in.

        regarding the serial refunders -- any thoughts on
        whether they actually use the products?

        Here's why I'm asking: if they're only collectors who don't actually
        do anything with the information, then no need to follow-up and
        see if I can help them actually use the product/get value out of
        it (or some other product).

        if on the other hand they actually use the product (just don't
        like paying for it), then maybe I could at least get a testimonial
        out of them?

        I like the Zappos approach: they give you 1 freebie (i.e. you can
        send back shoes even after wearing them), but then you're put
        on a list. If it happens again they will tell you that they're not
        a shoe-rental place. Try again and you're fired as a customer.
        Signature

        Connect with me on FB: https://www.facebook.com/veitschenk

        {{ DiscussionBoard.errors[1454393].message }}

Trending Topics