New FTC Regulations Boosting My Sales Like Crazy! Maybe.....

Warriors! What's up??

The past few days have been quite interesting for me in regards to a couple affiliate sites that I own that I recently placed the FTC income disclosure disclaimer on.

Ever since placing my disclaimer on my site a few days ago, I have noticed that my conversion rates have gone through the roof.

Just yesterday, I made 4 sales off one of my sites with an average conversion rate of 1:4!!

The lowest conversion rate I have ever had to date off cold traffic.

Yes! 25% conversion rate!

I don't know if it is just a random fluke, but I have never seen conversion rates like this in the 4 months I have been driving traffic to this site. Until now, my best rates were in the 1:10 range.

What I tried to do with this disclaimer is spin it in a positive light, rather than a negative. I placed it right underneath my affiliate links so that no one can miss it.

I wrote something like this:

"Income Disclaimer: Buying [product name] through the above affiliate links will help pay for the endless hours spent writing content and promoting this website. Thank you for your support!"

[Disclaimer to my disclaimer: I am no lawyer so I don't know if the income disclaimer above is enough to protect you. This is only an example of what I am doing to try and protect myself.]

Here is why I think it helps with my conversion rates:

• It developes trust - you are telling them what is going on, so they now trust you more. I don't think people really care if you make money off of something they buy from you, but if you tell them that, they will believe you even more because you are being honest.
• They want to help you - If you provide really great information to them, they naturally want to return the favor by helping you out. So if you state next to your affiliate link that if they want to help you out by buying through your links, they will do it if you ask them.

Again, this is just speculation because it has only been a few days, but I am certain it has had a positive effect on my sales.

I think the key to this, like all affiliate marketing/selling, is providing REALLY AWESOME information.

This makes a huge difference in the way they perceive your offer.

If you half-ass the info, they are going to feel like you are trying to 'game' them into buying something. Think about it. You know when you hit a website where someone is trying to sell you something.

BUT if you give awesome information, it totally breaks down the barrier - and this works even on people who have experience with internet marketing and know about the principle.

I myself bought a product just the other day based off a recommendation from someone who wrote a really killer article that genuinely helped me out.

So even if the person said, 'oh by the way, the links above will give me commission', I would have bought the product anyway, because I trusted the persons knowledge and recommendation.

Anyone have any thoughts on this, or can back up my theory?

Thank you!
Dan Brock