WSO content graphics/pics

by 7 comments
How important are graphics in a WSO, (or a report/ebook)? I know a picture says a thousand words, but believe I can get my information good enough by just outlining a process in words alone.

Thoughts appreciated, thanks

#internet marketing #content #graphics or pics #wso
  • Profile picture of the author Chris_Willow
    Use a product box or ecover if you have some. Add some proof to it (like screenshots)
    I don't think other graphics are needed.

    • Profile picture of the author RyanLeisure
      I'm biased...but graphics are important too. They aren't AS important as the sales copy, but they are still a piece of the puzzle. I also have a case study on my site that shows one of my clients who tested my graphics on 10 of his sites. These were sites that didn't previously have graphics, or the graphics were very poor. He reported an average of a 14% increase in CTR, with the highest being 41%.
      If you are just launching your product as a wso, I'd say graphics for that are less important than if it was just for the general public. That's just my opinion on that though.

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