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Email Marketing

by GoGetta
7 replies
Ok,

I have over the past week been building a list by offering a FREE report and I aim to offer my services to all my subscribers hoping they will spend money with me to integrate my report into there businesses.

But I am new to email marketing and have so far sent ou 3 email follow ups all with valuable info for free.

My question is how and when should I market a product or service to my list and what sort of results will I get?? (I know the last part depends on a few variables but just want an idea)

Appreciate all help on list building,

GoGetta
#email #marketing
  • Profile picture of the author Steven Wagenheim
    There is no one answer to this question. Every list is going to respond
    differently. Some lists, you can send them 10 straight emails of nothing but
    good content and on the 11th send them a sales pitch and they get all
    pissed off and unsubscribe in droves.

    With another list, you can pitch them everyday and they'll buy from you
    everyday.

    The answer...test your list.

    Having said that, I suggest maybe sending 2 emails of content and then 1
    email with a pitch.

    It works for one of my lists but then again, as I said, every list is different.

    Test.
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    • Profile picture of the author Zeus66
      I'm getting sick and tired of Steven posting correct answers. He's sucking up all the air from this room. Steven - and I think I speak (well, type) for a lot of us - STOP BEING SO RIGHT ALL THE DANG TIME!



      John
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      • Profile picture of the author rperales
        Personally...

        ..it's how I got started when I join the Warriors that seemed like a decade ago..

        Back then the warrior that signed me up furnish the autoresponder and the
        email series..of course, it was a 2 tier or I prefer levels and I got to master
        it along with some great email tips that I got from Allen Says ezine and I did
        really good..By the way..make sure that it's from: Unique name so they won't
        forget you and delete you..something like that..

        The list you have to set your own tempo..When it's free there is no telling
        what type of list your are going to build..so I personally do not give anything
        away free if I plan on selling them products later..

        =====================
        Demand and Expectations!
        =====================

        That's my key now..

        Do you know how many divorces are caused by such demand and expectations?

        No? I don't either but we can assumed millions..

        The point is..it is something that most people are real familiar with..

        I assume the report is not to much different that you are going to follow up with..
        In fact i would make sure that the report should be..

        Then..

        ..create a demand and the expectation will be automatic..

        The report do not have to be costly and you can set up mindly that such demand info
        will be available in such time (expectations) mean while free content will be send
        until such time to wet their beak..something like that..want to be different don'tcha?

        I'm not a copywriter mind you but you can get one at reasonable price by offering
        your business in the future..You don't really need a great copywriter for such a
        small task.again, expectations later for more business is the key..

        Let's hope not to many copywriters will read this post haha..but then again, maybe,
        just maybe, a copywriter might take it and heck, even for free!

        rey
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        Reynaldo Perales

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      • Profile picture of the author Steven Wagenheim
        Originally Posted by Zeus66 View Post

        I'm getting sick and tired of Steven posting correct answers. He's sucking up all the air from this room. Steven - and I think I speak (well, type) for a lot of us - STOP BEING SO RIGHT ALL THE DANG TIME!



        John
        John, there are quite a few people here who would disagree with me being
        right all the time.

        Or could I be wrong?
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  • Profile picture of the author JamieBing
    Steven is exactly right! SOme lists jsut want short blasts of promo promo promo... Heck I am on a few greta marketers lists and I very rarely get a "free" content email. Everything that comes across my desk from them is about buying something... anything... and it works well for them. I know them personally and they are living the dream.

    We are also like Steven with some of our lists... they EXPECT nothing but content content content and do not want to be sold anything. :-)

    One thing testing has shown us is the lists that want content content content seem to do well with a short email directing them back to a blog with that content. Inside that short email aout the content being posted over at xyz site we also have a soft sales promo for something. We also have this scattered around the blog we post to.

    This works well for us. When they get less responsive, we change things up a bit to "wake them up". Never be stale or their excitement will fade and so will your income.

    The main thing is to stay in contact in some way with your people so they do not forget who you are!
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  • Profile picture of the author GoGetta
    Thanks for the replies I will look inot it and TEST TEST TEST!!
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  • Profile picture of the author George Wright
    Hi,

    If you want to see a method that works. Subscribe to Makepeace.

    That guy sends so much value 2 to 4 times a day he can pitch me anytime.

    George Wright
    Signature
    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author Mark Hendricks
    try this as a simple formula (it works):

    - some tips
    - a product recommendation relating to those tips
    - a freebie relating to the tips

    then remind them of what you mentioned last time, preview what's coming,
    and always tell them what action to take right now.

    [ see sig box below ;-) ]

    Best,

    Mark Hendricks

    PS - profiting from lists for 25+ years and since 1994 online.

    .
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