Why Women Have A Better Chance of Success in Internet Marketing

Hi Thomas,

I disagree strongly, and also think your reasoning is faulty (and unwise ;-)).

Most women would like to have mutiple handbags, shoes etc, some of them do - but mainly those celebrities you refer to.

Have you ever lived with a woman, Thomas? Or are you too young? (Just guessing, forgive the assumption, no slight intended.)

If you have, you'll know that -

a) they require multiple handbags - they carry 'life-saving' equipment in there - often for the whole family (have you ever seen a bloke carrying baby-wipes, tweezers or scissors?). When less of it is required, the suitcase on a strap can take a break

b) they require multiple types of footwear -they can't look glamorous in dog walking boots, they can't (usually) go to work in stilettos and logical reasoning says it's better not to walk the dog in smart work shoes - the world has blessed us men with the easy way out - we can get away with multi-purpose stuff

c) their logical reasoning is usually quite sound - especially when they are required to win an argument for peace and harmony to prevail in the world (try this one for logical reasoning (IE - blackmail that just works)- 'just buy the damn handbag, or you won't get what you really want later, and we'll also end up spending more time shopping - going back to that last place where the young, good-looking, exceedingly helpful male assistant made you feel really uncomfortable')

d) on the whole, they are often better with money than most men

And I'm a bloke, so there.

(PS while you're concerned about men flaming you, be sure to check that your back isn't being toasted by the women.)

PPS Personally, I find that shopping is like a military operation for both sexes. For women, the underlying mission is to view the whole marketplace before purchasing, devoting as much time as possible to it while enjoying every minute. For men it's truly resemblent of a military campaign - you want to spend as little time as possible 'in the field' - plan the mission, then get in, get the job done, and get out as quickly as possible before the football starts on TV. Speed is of the essence. There are always a few casualties in the field - you can pick up the sofa-throw next time you're out.

Ditto. You statement is very steriotypical. I could also say that men are naturally drawn to sports.. or men have a natural urge to work hard. :p Silly, isn't it?

Obviously, not all men love sports and not all men like to work hard. Same with women. Welcome to real life variables.

Hi sande,

I used to have that problem Through no choice of my own, I swapped ego for wrinkles of wisdom....and the full 90 minutes, rather than the just the highlights...(and I'm not just referring to football :-))

Hi Kurt,

I think it's about time you came out of the closet, updated your avatar and revealed that you're actually Britney Spears.

Regards,

Beyonce.

Your right, women are so important for the IM business. I myself know women owning like 20 handbags but having only 2 hands..

I think websites specialized on women have a good potential.
I bought a website last year all about handbags. It has a easy to remember domain name. Can't tell it here I guess (because I don't want to be banned for spam) but it's like handbag.???

I believe that women also like to type a website url directly into the browser instead of doing a search engine search.

So yes there is not much business going on without us

Aanandi

Thomashoi? Did you Post n' Run??

Today, the buzz in the business world swarms around marketing to women and the importance of reaching out to female consumers in a way that's both authentic and profitable. Women are majority consumers:

Approximately 80 cents of every consumer dollar in the U.S. is either directly spent or influenced by a woman.

In addition to the traditional female categories of spending, women are responsible for more than 50% of all do-it-yourself purchases, 51% of consumer electronics, 89% of bank accounts, and 80% of healthcare.

The rate of women-owned business startups is growing at three times the rate of other startups in the U.S.

Any effective marketing-to-women campaign has to aim beyond the typical "paint it pink" strategies so many companies utilize. In today's market, women are demanding acknowledgment as individual consumers rather than an amorphous mass of females.

Roy H. Williams has 2-day seminars on how to market to women.

It would be great if you could give women a little more credit than you did!

Cheers,
Terri

Success in business is due to a combination of many different factors, both in terms of the enterpreneur and the marketplace. Even if the statements about the psychology of women buyers versus men buyers were true (I think the reality is closer to BOTH genders make emotional decisions and then use logic to back them up), that would still only be one factor that could potentially contribute to success.

He does have a very valid point though, and to deny that just because you label it 'sexist' is like leaving money on the table.

Women DO buy tons of shoes...no one can disagree with that.

Women buy tons of handbags...no secret there.

Women buy tons of cloths as well...

Not all of them, but I am willing to bet there are more than not.

Guys buy a lot of shoes too. Again, I'd bet there are less men out there with massive shoe collections than there are women.

Women love to shop - it's a stereotype, but stereotypes exist for a reason...

Women also represent the majority of the purchasing on the internet.

So there is merit to his point. Maybe a little generalized, but still true...

And the comment about women having a better shot than a man does at selling online also makes some sort of sense.

I'm sure a woman could write a better review on some pumps better than I ever could...

Women buy and use goods made for women...so therefore they will have a much better chance at connecting with a female reader.

I think that pretty much sums up with the OP was trying to state. I agree with it too.

Not saying that men don't buy emotionally either...

Uh-oh, seems like I lost my logic for a bit, must be in my handbag.

Seriously, I don't see how my statement is sexist, nor bashing males in any way, shape or form.

Unlike the OP, I can back-up my statement with numerous credible sources, as there's a wealth of data on the status of women throughout the world.

FYI...

Women, Poverty & Economics
Women bear a disproportionate burden of the world's poverty. Statistics indicate that women are more likely than men to be poor and at risk of hunger because of the systematic discrimination they face in education, health care, employment and control of assets. Poverty implications are widespread for women, leaving many without even basic rights such as access to clean drinking water, sanitation, medical care and decent employment. Being poor can also mean they have little protection from violence and have no role in decision making.

According to some estimates, women represent 70 percent of the world's poor. They are often paid less than men for their work, with the average wage gap in 2008 being 17 percent. Women face persistent discrimination when they apply for credit for business or self-employment and are often concentrated in insecure, unsafe and low-wage work. Eight out of ten women workers are considered to be in vulnerable employment in sub-Saharan Africa and South Asia, with global economic changes taking a huge toll on their livelihoods.

Source: Women, Poverty & Economics - Gender Issues - UNIFEM

Over and out

Sissy

There are only two groups of people who can claim that they truly understand women...

Other women and

Liars

I think this is a valid point. It's something I see even with women entrepreneurs getting stuck in a box. I think I personally have a risk taking mindset but lack the linear thinking to get from A to Z.

I likely need to team up with male entrepreneurs and start breathing it in by osmosis. :-)

All that said, I've seen some AMAZING businesswomen who see the big picture and will do whatever it takes to reach their goal. They are the exception though...maybe not the rule.

That is such an everyone-ist statement

Hi Daniel,

Warning - incendiary device activated.

Exactly. Well said.

Clearly there are several single men in this thread. By the looks, they are likely to stay that way, too.

Tina