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Jim Edwards Interview with an FTC Official

by Mukul Verma
22 replies
I came across this which interview a gentleman who works at the FTC

Q&A With FTC Re: Bloggers, Affiliates, Advertisers & More
#ftc #interview #official
  • Profile picture of the author netfitters
    Thanks for sharing... watching now.
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  • Profile picture of the author Maria Gudelis
    I was wondering when Jim was going to have this released - I love the fact he interviewed someone right from the FTC!
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    • Profile picture of the author Mukul Verma
      Originally Posted by netfitters View Post

      Thanks for sharing... watching now.
      You are welcome

      Originally Posted by Maria Gudelis View Post

      I was wondering when Jim was going to have this released - I love the fact he interviewed someone right from the FTC!
      Yeah, this is very clear on there objectives in an area with a lot of grey area.
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    • Profile picture of the author Lance K
      Jim Edwards is brilliant. His Net Reporter site is pure gold.
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      "You can have everything in life you want if you will just help enough other people get what they want."
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  • Profile picture of the author Michael Oksa
    With all of the concern and misinformation over this topic, I vote this post be made a sticky!

    This is a must-watch.

    All the best,
    Michael
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  • Profile picture of the author SeanSupplee
    Great post and awesome video I like this guys thinking going right to the source. I get tired of hearing third end hey I know everything yet I never worked in FTC. Glad to see this thanks
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    Sean Supplee -Expert Insight of an Affiliate Marketer (Blog)
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    • Profile picture of the author bobsilber
      Originally Posted by SeanSupplee View Post

      Great post and awesome video I like this guys thinking going right to the source. I get tired of hearing third end hey I know everything yet I never worked in FTC. Glad to see this thanks
      Amen. It astonishes me how many non-lawyers give legal advice, that is usually wrong and causes more problems than it solves. This is straight from the lawyer's/horse's mouth.

      .
      .
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  • Profile picture of the author MizzCindy
    Excellent post! Thank you.

    Honestly, my feeling is that the more crappy spammers who're weeded out the better. As long as I can still conduct my business with honesty and integrity (and still make a buck, too), then I'm all for the changes.

    I'll head off to watch this shortly.

    Cindy
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  • Profile picture of the author todd40fla
    thanks so much for sharing. it is this type of usefull info that makes this forum the best for im anywhere!
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  • Profile picture of the author Joe Dalton
    Another excellent interview by Jim Edwards.

    Everyone that sells an info product online should watch this.
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  • Profile picture of the author Mukul Verma
    The Real Life Example part is very good information as Jim asks questions about his website and the FTC comments on them, very valuable.
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  • Profile picture of the author deckman
    Great interview.
    My take on this whole ordeal is plain and simple. Do not cross the line of being dishonest or aligning yourself with any one that is.
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  • Profile picture of the author dadvocate
    Wow thanks a lot for posting this!
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  • Profile picture of the author Bruce NewMedia
    I listened to the whole thing the other day...Jim did an excellent job with the questions.
    really appreciated this.
    _____
    Bruce
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  • Profile picture of the author WD Mino
    Thanks Mukul,

    that is what people need to hear. I agree this should be made sticky
    -WD
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  • Profile picture of the author Christophe Young
    Just went through most if it. As dry and boring as it was, it's very informative.

    Reading btw the lines in all this, it appears they want to go after those who are down right fraudulent in their marketing or those that are "living over the line" as he says.

    As long as we remain honest, I don't think we have anything to worry about. The sky isn't falling.
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  • Profile picture of the author TimGross
    For some quick nuts and bolts info (and a reality check for a lot of people), check out "Live Examples" and "Examples, Cont." portions of Jim pulling up his own websites and testimonials for critique.
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  • Profile picture of the author nmh
    So does that mean we need to scrutinize the sales page of the products or offers we promote? If they have testimonials that we feel are uneasy with or similar, we should stay away from it right? There are probably a SLEW of companies changing up their pages for sure!

    I will definitely check out the video!
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  • Profile picture of the author paulie888
    Mukul,

    Thanks for this helpful post. I think there's so much misinformation going around about the FTC bringing the hammer down on all marketers, and some of that pure speculation is just downright ridiculous! It's refreshing to hear it straight from the horse's mouth, and my interpretation of the interview is that they're leaving a lot of grey area open, it's definitely not as black and white as the rumors have painted it to be. The legal jargon is pretty vague, and it seems like a lot of this came as a "knee-jerk" reaction to the public outcry over popular bloggers getting compensated for their endorsements of products.

    I'd say as long as you err on the side of caution, be honest, and don't make any wild and/or unverifiable claims, you should be safe. We'll see how this plays out over the coming weeks, but I think that as long as we remain honest and don't out-and-out lie about figures and/or financially incentivize people to post testimonials, we should be just fine.
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  • Profile picture of the author textron
    Thats was a great post. Lots of useful information.
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  • Profile picture of the author Laura B
    I read the transcript rather than watch the video, which I think made it a little harder to understand because I couldn't hear voice inflection, etc. Sometimes Jim would ask a question and I'd think, "Yes, that's the exact question I have," but then Rich's answer was a little muddy. But I can see how it's impossible to draw clear lines when there are so many variables involved. It was definitely helpful, though, and I feel like I have a much better grasp on what they're trying to do.
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    • Profile picture of the author JulioGarabot
      Great post I am listening to it right now.
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