Advice needed on increasing qualified traffic to my website
I have a niche website which sells an unusual gift item which is a physical product that is shipped to customers.
Looking over my sales statistics since January 2009 I have about a 3% conversion rate for the product.
Most people seem to be coming to the site from searches directly related to the product, so they could be classified as qualified buyers.
I'm looking for advice on whether this is a reasonable conversion rate for this type of product, or should I be expecting higher conversions?
I would also like to increase the number of qualified visitors to my site. At the moment the site relies on search engine traffic and I'm on the 1st page of Google for a number of rearch terms related to the product.
I would appreciate some advice on how I could increase the number of visitors to the site.
Traci Knoppe, OBM, Launch & Project Manager
Your Web Tech Team
Tom
Internet Marketing
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