If You Don't Sell A Product Over $97 Time To Raise Your Self Esteem

Originally Posted by Daniel E Taylor

And that comes from having low self esteem and low self worth
which 99% of the population suffer from. So it's nothing embarrassing.

At some point you have to realize that selling $37 products only
is going to take massive amounts of sales day end and day out
to reach 6 figures and beyond.

Notice all the guru millionaires you want to be like all have
high ticket items. There is a reason for that. DUH!

It all comes down to your self esteem. Raise that and
your life will change dramatically.

Daniel

Ha Ha!! Your post is funny ... Has nothing at all to do with self esteem, I can see you do not know business very well.

I have sold sites for $30,000+ and I have sold them for $50... I am a website developer after all.. But my products I add the price that I feel I should sell it for and not what I think will make me the most money in the shortest amount of time.

Let me point out a few things for you since you seem to be very uneducated when it comes to how or why others run their business the way they do.

1. Not everyone is trying to make a 6 figure income.

2. Not everybody wants to be like these so called gurus

3. Some people actually prefer to help vs tring to get rich off people

It's amazing how you can "assume" that everybody wants the same thing.

My life does not need a change, nothing wrong with it right now as it is ..

What a freaking joke of a thread you started...

James

[TelegramSam]

Originally Posted by Daniel E Taylor

It all comes down to your self esteem.

Daniel

This is an over-simplification where products are concerned.

Many markets can't justify a large price item, especially if there is lots of competition.

Try to sell iphones for $1,000 and see how far you get.

Ok, regarding info products there is more scope, because information can be packaged differently.

A big reason why people don't sell $1,000 ebooks is because they are not worth $1,000.

Sure we can raise or tweak prices, but it depends on testing and positioning.

It takes a lot of work to build enough value to merit $1,000 or even $197.

It is not simply a case of stick a couple of zeros on the end and sit back and watch the money roll in. This is naive.

Having said all that, most people do undersell and undervalue their products, but too many people sell crap for $$$$$'s.

Sam

[Lance K]

Originally Posted by MichaelHiles

And MY point was that it's all based on the test. Nothing else.

If someone is afraid to test, for whatever reason, then their life expectancy in any business as an entrepreneur is going to be pretty short lived.

I know. And I agree. I think the OP was making the assumption that more people don't test than do. And I'd agree with that as well. It's easy to have a scarcity mindset starting out. If you can't convince yourself that people will pay more for your product/service than what your competition charges, how can you ever convince a prospect? So bringing more value to the market is key, but you also have to believe in what you're selling.

[Jeremy Kelsall]

Originally Posted by Imran Naseem

If the WSO forum died tomorrow what would you do? If your list was taken away from you would it affect your business?

Imran, a VERY small percentage of what we do derives in the WSO section.

In 2+ years of being a warrior I've had 9 or 10 WSO's not 50 - 100 like so many others.

That aside though....

I can show you low priced and free products that I've done and also products that I've sold for $197+ ,Most people that sell low priced products, can't do the same - because they are all low priced.

They either feel that their products are not worth more than they are selling them for or they are afraid they won't have the same results.

Personally, I don't care if anyone buys my stuff - But, I'm not going to sell something that MAKES me money for $5 or $7 - I don't have the ulterior motive when I sell something of "I'm going to sell it cheap to get them on my list" My motive is to sell a product and make money.

I would personally prefer to have people on my list that are willing to spend $27 - $197 than someone who is getting something for next to nothing...

[Taylor French]

Originally Posted by Jeremy Kelsall

You would have to sell $7 and $27 for your whole life just to maintain a "regular" lifestyle. You have to find a way to take it up a notch to actually get anywhere.

Tell that to Sam Walton's kids.

[Jeremy Kelsall]

Originally Posted by Taylor French

Tell that to Sam Walton's kids.

They will be selling $7 products their whole lives

PLUS

$1,997 products as well....

Which was kind of the point

[Daniel Brock]

Daniel,

I totally agree with you.

I have been working pretty hard lately to try and raise the value of my products up to $97 so that I can really see a difference in my income.

I have been selling ebooks in the price range of $17-27, it's been working well for me but I don't want to be selling $30 ebooks forever.

Thanks for the post - really has got me thinking differently.

-Dan

[sdentrepreneur]

Best products to sell are Internet Education based. There is a very high demand for them and with thousands of people turning to the Internet to increase their income, its a perfect market to be in. I sell $9,000 and $20,000 products online, commissions are big and you only need a few sales per month to create great wealth. I fired Clickbank 2 years ago. :-P

[Adam Carn]

Originally Posted by Imran Naseem

In the UK where I live there are two stores.

One is Primark and the other is Marks and Spencers.

Marks and Spencers is well known for its high quality "clothes" and "products" but its prices are expensive whereas Primark offers high quality products at low prices.

Guess which one makes the most money?

Primark.

Bare in mind they both sell similar types of clothing for different prices so obviously the lower price would win. But if your product IS better than the rest and you can convince people it is you can charge people a higher price for it and they'd be happy to buy it.

And also a high priced product does not necessarily mean the product is good. I have purchased many high priced products and most of them were the same old crap you can find on the Internet.

That's a different issue, obviously nobody can get away with selling a crap product whether it's $1 or $1,000. But if you've created a high value product which you're confident with you can usually sell it for a high price.

Thanks,
Adam

[Taylor French]

Originally Posted by Jeremy Kelsall

They will be selling $7 products their whole lives

PLUS

$1,997 products as well....

Which was kind of the point

No, they will be sitting back developing whatever businesses interest them. They're not selling anything, anymore.

The point is, $7 products made their father extremely wealthy, and it didn't take a lifetime to get there, either. Sam was a very wealthy man pretty quickly, and he did it by selling mostly inexpensive items in volume.

You can make a fortune on cheap products just as easily as you can on expensive products. It's all about pricing for the market you're in and then finding the buyers.

I hear people saying, "It's just as easy to sell a $200 product as it is a $20 product." And while that may be true in some markets, it is not true in all markets. Almost every marketer I know is experiencing dips (some major, some minor) in sales of their more expensive products, but their cheaper products are still selling well.

Cheap products can make fortunes just as well as expensive ones.

[Lance K]

Originally Posted by Taylor French

Tell that to Sam Walton's kids.

And operations like that of Wal Mart are a dime a dozen aren't they?

[CDarklock]

Originally Posted by Daniel E Taylor

At some point you have to realize that selling $37 products only is going to take massive amounts of sales day end and day out to reach 6 figures and beyond.

Wait, massive?

$37 * 365 = $13,505 annual return from one product sale every day

$100,000 / $13,505 = 7.4 product sales per day average

So if you make eight products and sell one of each every day, you'll get your six figures.

Can't sell one a day? Fine. Simply multiply 7.4 by the number of days you need to make a sale, and that's how many products you need.

Most people can make a product in a month. You can do it in a week, if you try hard enough and get the right training, but one product a month is possible for just about anyone. Outsourcing it costs about $500 for a pretty high-quality result, and you can expect about double that from one sale a day in the first month.

So figure $7,500 up-front to produce fifteen $37 products, throw them all over the net, and if you can make a sale of each one every other day... problem solved.

This does sort of handwave the question of how to produce a product that will consistently sell one copy every other day, year-in and year-out. But it's certainly not a massive number of sales per day.

[Ken Strong]

Surprising number of emotionally charged responses in this thread. It seems to be the part about self-esteem that's riling people up, which only proves the OP's point. If your buttons can be pushed that easily, it might be a sign that there's something that needs your attention.

[Jeremy Kelsall]

Originally Posted by Taylor French

The point is, $7 products made their father extremely wealthy, and it didn't take a lifetime to get there, either. Sam was a very wealthy man pretty quickly, and he did it by selling mostly inexpensive items in volume.

I'm not sure what walmart you go to, but I'm going to assume that the $600+ electronics and $300 grocery receipts help quite a bit.

If every person that walked in only spent $5 or $7 a couple times a year, would they still be in the same position?

[JohnMcCabe]

Daniel, on the whole I agree with you. If someone wants to "be like Frank" they need to learn to "charge like Frank" and "deliver like Frank."

Choosing to focus on volume at low prices can be very lucrative. Just ask Big Mike, or Sam Walton's kids. But the margins are thinner, including the margin for error.

I would say that, if a marketer has aspirations of hitting the big time, they need to develop a bit of comfort working the higher end of the price spectrum. Maybe that means more self-esteem, maybe it's just getting that last burst of momentum to make the leap of faith.

My late grandfather was head chef at a serious fine-dining restaurant* for most of his career. He was constantly trying to get us grandkids to expand our palates. The common question was 'what if we don't like it?"

The advice he gave us kids fits perfectly here, too.

"If you don't try it, you'll never know."

* Charlie's Cafe Exceptionale in Minneapolis, Minnesota, for the older folks who might know the area. The restaurant has been gone for years, now.

[pheonix44]

Don't you also believe that someone who buys a higher priced item is more likely to be a better long term customer then someone who buys a 7 dollar item. I've bought WSOs that were 7 just because of the cheap price. But if I spend 100.00$ on a product I will surely be more invested and responsive.

Originally Posted by CDarklock

Wait, massive?

$37 * 365 = $13,505 annual return from one product sale every day

$100,000 / $13,505 = 7.4 product sales per day average

So if you make eight products and sell one of each every day, you'll get your six figures.

Can't sell one a day? Fine. Simply multiply 7.4 by the number of days you need to make a sale, and that's how many products you need.

Most people can make a product in a month. You can do it in a week, if you try hard enough and get the right training, but one product a month is possible for just about anyone. Outsourcing it costs about $500 for a pretty high-quality result, and you can expect about double that from one sale a day in the first month.

So figure $7,500 up-front to produce fifteen $37 products, throw them all over the net, and if you can make a sale of each one every other day... problem solved.

This does sort of handwave the question of how to produce a product that will consistently sell one copy every other day, year-in and year-out. But it's certainly not a massive number of sales per day.

Great points ... I got an even better one the OP did not account for...

$10 monthly membership x 1,000 members = $10,000 a month, there goes your six figures from one site and as a membership site most of it can be automative..

James

[dsmpublishing]

Hi guys

i sell one of my products about twitter for $97 and it gets me sales every day which seriously adds to my income stream.

At the end of the day if your product is hot people wont have a problem paying this price for it. Plus affiliates would love to have a cut of a high ticket item.

kind regards


sam
X

[nicholasb]

yeah I agree, the first product I ever put out there was $500 dollars, now i have a few ranging from $47 $97 $ $247 and $500 I am also adding a 2k product very soon.

I have sold more of the $250 and $500 product than any others that I have.

I am the opposite though, instead of starting them low and going high, I start high and go low. which each version is just a downgraded version of the $500 product.

I have had very few of the $47 dollar product to sell, but from time to time I get a few.

from my personal experience it is just as easy to sell more expensive products than cheaper ones,

the $500 dollar sales are the easiest, while the $47 dollar product usually takes a little convincing and emailing back and fourth with the buyer.

[Daniel E Taylor]

Originally Posted by KenStrong

Surprising number of emotionally charged responses in this thread. It seems to be the part about self-esteem that's riling people up, which only proves the OP's point. If your buttons can be pushed that easily, it might be a sign that there's something that needs your attention.

I thought I was the only one that noticed that lol...

Where did I say don't charge less than $100 for products.

In fact I've said numerous times many of my products are
lower priced.

But you know how it is on a forum. Most people get emotional
and it lets it misconstrue the point. Which is still all good. Great for
discussion!

Originally Posted by Daniel E Taylor

This thread may ruffle a few feathers. But I speak not just
from judging others but from my OWN personal experience,
and journey with IM.

This isn't a 100% of the time thing, there are exceptions
to this, but honestly very few.

If you have dreams of being the next frank kern, or doing
over 100k per year and you are struggling to get there
it's probably because you don't put value on your knowledge
and products.

And that comes from having low self esteem and low self worth
which 99% of the population suffer from. So it's nothing embarrassing.

At some point you have to realize that selling $37 products only
is going to take massive amounts of sales day end and day out
to reach 6 figures and beyond.

That's why I think it's important you have at least a $97 product
and a $197 product.

I mean why wouldn't you. It just makes sense mathematically.

3 sales at $100 = $300
2 sales at $200 = $400

So with 5 sales per day you could already be making $700.

It would take 20 sales at $30 just to make $600.

Most of the time we allow our mind to lie to us so we don't
face reality.

Your mind will say stupid things like "People can't afford it at that price",
"It's going to be harder to sell", etc...

Coming from someone who sells those products I will say this.

It's really no harder to sell a $200 product than a $30 product.

The difference is you will get more sales at $30, maybe even double,
but the few sales you get at $200 add up really fast.

If you look deep inside your self it's just your self esteem. You don't
believe you are worth that much money. It's because that's how
we are programmed to think in this society we live in.

I will say this. If you have a product that actually gets results and
SOLVES someone PROBLEM they will pay anything.

And trust me they have the money. People find a way to afford
something they want.

It really changed my life when I went back to the ghetto and
finally realized something.

Everyone has freakin Iphones and Blackberrys.

People spend $400 on freakin phones. Something that will give them
0 ROI. And they FIND a way to afford it.

So if you have a PRODUCT that actually gives tangible results
it's well worth $200.

Then you need to get into selling $1000+ items to really
boosts your income.

Notice all the guru millionaires you want to be like all have
high ticket items. There is a reason for that. DUH!

It all comes down to your self esteem. Raise that and
your life will change dramatically.

Daniel

Daniel,
The reason why you have got some responses you have got is becuase you are trying to state your opinions as fact and you are assuming many things which you can't do ...

1. If you look deep inside your self it's just your self esteem. You don't
believe you are worth that much money. It's because that's how
we are programmed to think in this society we live in.

This is NOT fact but you have it stated as one, just because someone sells a product for a lower cost does not mean they have low self esteem and it certainly does not mean they do not value their product.

2. Notice all the guru millionaires you want to be like all have
high ticket items. There is a reason for that. DUH!

You are assuming and trying to state as a fact that everyone wants to be like all the guru millionaires. This is not a true statement at all and it assumes a great deal. Not everyone "follows" those so called gurus and not everyone models what they do after those so called gurus. Some of us actually run our business the way "WE" see fit and not follow and try to be like someone else.

Personally I do not take offense to your thread at all but I find it funny because you state facts that are not facts and you assume way far too much..

James

[Daniel E Taylor]

Originally Posted by TheRichJerksNet

Daniel,
The reason why you have got some responses you have got is becuase you are trying to state your opinions as fact and you are assuming many things which you can't do ...

1. If you look deep inside your self it's just your self esteem. You don't
believe you are worth that much money. It's because that's how
we are programmed to think in this society we live in.

This is NOT fact but you have it stated as one, just because someone sells a product for a lower cost does not mean they have low self esteem and it certainly does not mean they do not value their product.

2. Notice all the guru millionaires you want to be like all have
high ticket items. There is a reason for that. DUH!

You are assuming and trying to state as a fact that everyone wants to be like all the guru millionaires. This is not a true statement at all and it assumes a great deal. Not everyone "follows" those so called gurus and not everyone models what they do after those so called gurus. Some of us actually run our business the way "WE" see fit and not follow and try to be like someone else.

Personally I do not take offense to your thread at all but I find it funny because you state facts that are not facts and you assume way far too much..

James

Maybe you seem to skip this part

If you have dreams of being the next frank kern, or doing
over 100k per year and you are struggling to get there
it's probably because you don't put value on your knowledge
and products.

I said IF you have dreams of being the next kern. When did I say
everyone had those dreams?

So like I said earlier. The thread is getting many responses from
people who don't take the time to fully understand what has been
written. And you are a prime example of this.

Thanks for proving my point.

Daniel

[YanKirby]

Very interesting thread I must say. Id have to agree with michael hiles on this one. The bottomline is TEST. Whether you are in the IM niche or any other, TEST, Test, and Test.

[Shana_Adam]

People will always pay for quality no matter how broke they are - its a fact. Look at women who buy expensive $200 shoes even though they are in masses of debt.

I personally have dined at some of the most expensive restaurants even though at the time my salary could not afford it - why? For quality and expensive tastes can be scintillating and oh so addictive.

So the question now is who has the low self esteem - you or the client?

Originally Posted by Daniel E Taylor

Maybe you seem to skip this part

If you have dreams of being the next frank kern, or doing
over 100k per year and you are struggling to get there
it's probably because you don't put value on your knowledge
and products.

I said IF you have dreams of being the next kern. When did I say
everyone had those dreams?

So like I said earlier. The thread is getting many responses from
people who don't take the time to fully understand what has been
written. And you are a prime example of this.

Thanks for proving my point.

Daniel

No I fully understand the post and the parts I posted on you did in fact assume things and try to state your opinions as fact.

Many have read it the same way as me because that is how your written the post.

You did not say Notice all the guru millionaires that you may want to be like with all have high ticket items. There is a reason for that. DUH!

No you assumed everybody wants to be be like them by saying

"Notice all the guru millionaires you want to be like all have
high ticket items. There is a reason for that. DUH!"

Also you did not say You may not believe you are worth that much money. If so this could be because that's how you may be programmed to think in this society we live in.

Sorry this is wrong.. because what you tried to state was a fact

"If you look deep inside your self it's just your self esteem. You don't
believe you are worth that much money. It's because that's how
we are programmed to think in this society we live in."

See the big difference ? You have assumed and have tried to state opinions as facts..

James

[MichaelHiles]

Originally Posted by Daniel E Taylor

Maybe you seem to skip this part

If you have dreams of being the next frank kern, or doing
over 100k per year and you are struggling to get there
it's probably because you don't put value on your knowledge
and products.

I said IF you have dreams of being the next kern. When did I say
everyone had those dreams?

So like I said earlier. The thread is getting many responses from
people who don't take the time to fully understand what has been
written. And you are a prime example of this.

Thanks for proving my point.

Daniel

IIRC, the pet rock cost far less than $97

[competitive]

Back in 2003 I did not know who Shawn Casey was and he had a program that I joined called "Cash Flow Circle" this was an underground training/coaching program run by Shawn. He showed me how to develop my own product with a sales page, download page, how to choose a merchant, how to build a subscriber list with an autoresponder. When I launched my product I sold it for $97 and it sold at that price. This was not based on anything I just thought up the price and went with it. I did not even test it.

[Imran Naseem]

Originally Posted by Shana_Adam

People will always pay for quality no matter how broke they are - its a fact. Look at women who buy expensive $200 shoes even though they are in masses of debt.

I personally have dined at some of the most expensive restaurants even though at the time my salary could not afford it - why? For quality and expensive tastes can be scintillating and oh so addictive.

So the question now is who has the low self esteem - you or the client?

IM is not a high quality restaurant. IM is an industry full of high priced, low priced products.

Services and products are two different things. Products have a product life cycle value, especially "IM" ones..go study the Product Life Cycle and then apply it in a Marketing context.

[James Campbell]

Originally Posted by Jeremy Kelsall

They will be selling $7 products their whole lives

PLUS

$1,997 products as well....

Which was kind of the point

My self-esteem is just fine Sell the low priced product to get them in the funnel, and then move them along nicely.

$7
\/
$37
\/
$97
\/
$197
\/
$497
\/
$997
\/
Seminar and private coaching for however much you feel your information is worth.

No ripping people off, just always provide value that merits your pricing and honour your commitments.

Wal-mart sells at all sorts of price ranges, be wal-mart, let everyone have a chance at a piece of the pie and they will keep coming back for more pie.

Best Regards,
James Campbell

[travlinguy]

Daniel...
My gut response to the title of this post was defensive. Then I read what you had to say and agreed for the most part. There have also been some strong 'alternative' ideas floated in this post as well. Big Mike makes a really good point essentially saying that certain low-price point items are an entry to the sales funnel.

And if you can impress a customer with a lot of value for small money at first, you are building the trust necessary to make the higher price sale down the line.

And there's also something about the whole self-esteem issue I find interesting. I remember how I felt when it was first suggested to me that most of my problems in life were related to a lack of self-love and self esteem. I was actually offended.

But after looking closely at the whole thing, it's absolutely true. I think one of the problems in facing a lack of self-esteem is that we feel we've done something wrong or that our parents might have failed us in some way. But that's not the issue at all.

In fact, the reason someone may have low self-esteem is almost irrelevant. The actual task at hand is to find out how to fix it and then get busy doing so.

I've been a student of personal development for about 20 years. And did you know that it's almost impossible to sell self-esteem 'repair' courses or seminars.

The reason is because it hits people with the same effect it had on me and many others. They simply won't admit there's a problem because having a lack of something implies that we're flawed.

Smart people teaching self esteem wellness approach it with subtle references if any at first and play up the BENEFITS of having self esteem without mentioning what the real issue is, at least until they've got a paying customer's attention that is.

Anyway, it looks like you've gotten a lot of attention with this post. I know it's one of the most thought provoking things I've read here in months. Thanks for bringing it up.

[Shana_Adam]

Originally Posted by Imran Naseem

IM is not a high quality restaurant. IM is an industry full of high priced, low priced products.

Services and products are two different things. Products have a product life cycle value, especially "IM" ones..go study the Product Life Cycle and then apply it in a Marketing context.

I suppose shoes are not a product then? Nope Gucci, Fendi and the gang better watch out then.

[JamesPenn]

Originally Posted by Imran Naseem

In the UK where I live there are two stores.

One is Primark and the other is Marks and Spencers.

Marks and Spencers is well known for its high quality "clothes" and "products" but its prices are expensive whereas Primark offers high quality products at low prices.

Guess which one makes the most money?

Primark.

Actually, Primark is still a long way behind Marks and Spencer in terms of annual sales and profits - although it is catching up.

Plus, Primark definitely does not offer quality products.

[Ashley Gable]

I dont really agree. I can just as easily make 4 very good ebooks, that solve a specific problem, and sell it just the same. Diversify.

I am not saying a $97 product isnt worth selling, but unless I feel I have info worth $97, I sure as hell wont charge people for it. Also the idea that low self esteem is in anyway tied to lower priced products is absurd and a little ignorant.
What about people who sell $25,000 coaching services ... are they arrogant? Over confident? If we go by your understanding of it, then yes they are.

I agree that if I had a $97 product I would make more quickly, common math really.

[Lance K]

Wal Mart, Big Mike, etc. aren't the best examples in the context of this thread. Because they obviously have a specific business strategy.

Unless I totally misunderstood the OP, Daniel's talking about those who create a product and arbitrarily choose a low price because they're scared that nobody will pay any more for it.

[Shana_Adam]

As I mentioned above if any one was reading.

Who's low self esteem issues is it fulfilling you the product creator or the customer?

Obviously the customer within context.

If I need to purchase a Gucci bag for $500, Gucci is selling that to my most deepest emotional needs and wants. I will be admired, adored turn heads for my Guccci bag doesn't matter If I look like the local sewer.

So long as I feel good the price to pay will make up for canning the Prozac.

With IM products it appeals to a different emotional need - the need that says I want it quicker, easier and faster and also the dream that's sold by the wannabe Gurus driving in their rented Cadillacs for the day.

Buy this and you too will be the big boy.

We forgot the money issue though - completely dismiss the fact that the product did not work for you.

[simmonsmike7]

No one has really mentioned this so I will - don't forget what industry you're marketing to. Good luck selling a $100 product on growing tomatoes, you may try your luck at selling a $100 product on making money online - see the difference?

[Imran Naseem]

Originally Posted by Shana_Adam

I suppose shoes are not a product then? Nope Gucci, Fendi and the gang better watch out then.

No but you totally went off the point, I think you are tired.

[Adam Carn]

In my opinion, firstly you NEED to have a killer product/service. If you do AND you KNOW (through research/testing) that it WILL benefit people then you CAN charge a GOOD price for it.

If you do the above then it all depends on your sales copy on whether you can sell it for that price.

Another thing I've personally felt is if you have a great product/service with tons of real cool features and offer it for a rediculously low price, your offer probably seems a bit fishy.

Thanks,
Adam

[Phil Ayres]

Imran's point, I think that Frank succeeds because of his "brand". And, if you get into Mass Control, you understand why he is such a viable brand. Joe Blow can't wake up one day and say "hey, I am going to charge $1K because I am awesome." For some people it might be about self-esteem. But, I think that internet marketing is burdened with people who are trying to sell something when they don't know anything. And, frankly, most products aren't worth the $97 that they are selling at!

[VegasVince]

Pimping $7 ebooks on "Why Bumble Bees Bumble" might be noble....but perception is reality.....and the road to poverty is paved with noble intentions.

There is a reason why your local redneck road house will sell draft beers for a buck along with all the bar fights you can handle.....

Conversely:

There is a reason that in South Beach, Miami.....I once paid $17 friggin' bucks for the same draft beer.

That's why one ounce of pure silver.....will sell for less then one ounce of sterling silver stamped with some designer jeweler like Tiffany Co....whose customers expect to pay top dollar for something with little intrinsic value.

Perception is reality.

A content rich, valuable product should reflect its value in terms of it's price...which better be high enough to justify the claims made...and it actually adds credibility to the offer.

Some cheap, cheesy ebook re: How To Make A Million Dollars....that sells for $7 bucks.....doesn't exactly breed confidence in the eyes of the buyers...because the price alone indicates to most... that you the author have little confidence in your own system.

Higher prices are expected, and justified when the information delivers what it promises.


xxx Vegas Vince
Legend.

[Colin Palfrey]

Your basic perception of profit is fundamentally flawed.....Hugely!!!!

This same stupidity has ruined Ireland where I'm currently living.
If you don't make much money...Lower your bloody prices......this way you sell more.

In England next door, "so to speak" they slashed prices hugely, and made so much money the economy is all but fixed.
Here they raised the prices in panic, and effectively destroyed the country.

Look at McDonald's: They make far more than expensive restaurants simply because 1% of billions is far better than 80% of bugger all.

When you make something appealing - AND affordable you really make money.

My 2c and sorry if I got carried away LOL
Colin

[Jeremy Kelsall]

Originally Posted by James Campbell

My self-esteem is just fine Sell the low priced product to get them in the funnel, and then move them along nicely.

$7
/
$37
/
$97
/
$197
/
$497
/
$997
/
Seminar and private coaching for however much you feel your information is worth.

No ripping people off, just always provide value that merits your pricing and honour your commitments.

Wal-mart sells at all sorts of price ranges, be wal-mart, let everyone have a chance at a piece of the pie and they will keep coming back for more pie.

Best Regards,
James Campbell

The price of a product isn't the least bit indicative of it being a rip off.

Places like Wal-Mart have a wide array of products. They don't rely on selling low cost products to keep their business going.

Look at a company like Apple...They seem to be doing pretty well. I was just in the Apple store this morning and there was nothing cheap there...

There was also barely room to move or a salesperson with the time to help me right away - I had to make a fricken appointment to give them $2,300!

[James Campbell]

Originally Posted by Jeremy Kelsall

The price of a product isn't the least bit indicative of it being a rip off.

Places like Wal-Mart have a wide array of products. They don't rely on selling low cost products to keep their business going.

Look at a company like Apple...They seem to be doing pretty well. I was just in the Apple store this morning and there was nothing cheap there...

There was also barely room to move or a salesperson with the time to help me right away - I had to make a fricken appointment to give them $2,300!

I fully agree with you, the price isn't indicative of it being a rip off, the quality is.

I see so much crap being pushed here and other places it makes me sick. You are not one of the crap pushers, and I highly respect you for that.

I'm not talking about selling low cost to keep a company going, a customer can enter at any of those price points, just like apple, you can enter at the $100 point with an ipod and you will eventually get the urge to get a matching imac or macbook.

My point is that low price point isn't a bad thing, it gives everyone a chance to hear your message or at least a portion of it.

Best Regards,
James Campbell

[Daniel E Taylor]

Originally Posted by James Campbell

I fully agree with you, the price isn't indicative of it being a rip off, the quality is.

I see so much crap being pushed here and other places it makes me sick. You are not one of the crap pushers, and I highly respect you for that.

I'm not talking about selling low cost to keep a company going, a customer can enter at any of those price points, just like apple, you can enter at the $100 point with an ipod and you will eventually get the urge to get a matching imac or macbook.

My point is that low price point isn't a bad thing, it gives everyone a chance to hear your message or at least a portion of it.

Best Regards,
James Campbell

The point is THEY SELL HIGHER PRICED PRODUCTS!

That's my point. Don't just stay with low priced products.

[Daniel E Taylor]

Originally Posted by Colin Palfrey

Your basic perception of profit is fundamentally flawed.....Hugely!!!!

This same stupidity has ruined Ireland where I'm currently living.
If you don't make much money...Lower your bloody prices......this way you sell more.

In England next door, "so to speak" they slashed prices hugely, and made so much money the economy is all but fixed.
Here they raised the prices in panic, and effectively destroyed the country.

Look at McDonald's: They make far more than expensive restaurants simply because 1% of billions is far better than 80% of bugger all.

When you make something appealing - AND affordable you really make money.

My 2c and sorry if I got carried away LOL
Colin

Your post doesn't even remotely make sense or have
anything to do with this thread.

Daniel

[Paul Myers]

This gets the "Most Useful Thread of the Month" award.

Lots of actual thinking going on here. If you're new to the game, read this several times. Think about how each idea fits your business and your goals.

Good stuff, folks. Carry on.


Paul

[Jeremy Kelsall]

Originally Posted by James Campbell

I fully agree with you, the price isn't indicative of it being a rip off, the quality is.

I see so much crap being pushed here and other places it makes me sick. You are not one of the crap pushers, and I highly respect you for that.

I'm not talking about selling low cost to keep a company going, a customer can enter at any of those price points, just like apple, you can enter at the $100 point with an ipod and you will eventually get the urge to get a matching imac or macbook.

My point is that low price point isn't a bad thing, it gives everyone a chance to hear your message or at least a portion of it.

Best Regards,
James Campbell

I don't think anyone said to never sell a low priced product...

For me anyway, it's a matter of progression and growth.

The problem as I see it with selling mostly low priced products online is you are always creating products...Unless it is software or a plugin or something else along those lines...

An example is, we created and sold a guide based on strategy for a certain game...Within 2 weeks the strategy was on every gaming forum around. Our guide at that point was worthless.

The same thing happens with IM products. You create something unique and before you know it people run around on forums posting about it, creatign their own products around it etc...

The shelf life of most info products is for the most part short lived.

So, if you have something good why feed into peoples perception of low quality by selling it at a low price?

I understand selling at a low price to get people into your "funnel" but that is entirely different that "selling" your products, know what I'm saying?

[tryinhere]

A bit like saying why sell pencils on a street corner when you could sell homes in Beverly hills ?

any yes i agree with the op raise the self esteem, many people sell pencils until they are shown how to sell pencil cases full of pencils, so it is a process of learning and growing.

and yes selling one or a few sales at 1K is good, but nothing comes with the excitement of selling masses of sales at $20 or so and your total sales exceeds those few 1K sales

so having the ability to sell higher is good but also do not forget the old story, small fish are sweet.

[ramone_johnny]

Thanks for posting this Daniel.

Its only been in the last 4 months that Ive started thinking differently regarding this. The time invested to develop a $27 product as opposed to a $147 product is minimal. So Ive started thinking backwards, and asking myself "Okay, I want this product to be worth $147 all day -- how can I acheive this?"

And it works.

[Jay Jennings]

Originally Posted by Alminc

I think that an ebook can sell for $17.

Kind of depends -- what if it's worth $2,995?

An ebook worth THREE THOUSAND dollars?

Click to read: How to Sell an Ebook for $2,995

If your product is worth $37, then that's what you should charge. But just because something is an ebook doesn't mean it should be low-priced.

Jay Jennings