how to get cited by authority sites

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I need to have our site cited by various 'well known' news sites to establish credibility. This site has done it successfully:

You Walk Away - Foreclosure Protection Plan and Kit, Foreclosure Assistance, Credit Repair, Stop Foreclosure, Avoid Foreclosure, Prevention

How did they do it? How do I get quoted, etc in various news pieces just like they did?

#internet marketing #authority #cited #sites

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