That being understood, I'd like to share something that just dawned on me regarding testimonials.
I've read on here that some are witnessing that potential customers are becoming blind to the standard "Wow! This thing is great!" testimonial; much like the reported effectiveness of banner ads.
Not to forget the fact that sometimes procuring those testimonials (from some of the bigger names) is either by way of almost selling one's soul or just plain making them up.
So, what dawned on me comes from the basic rules of product creation...
- Pick a niche
- Get to know your niche
- Find out where your niche hangs out
- Talk to your niche
- Realize the problems and/or needs of your niche
- Create a solution to those problems and/or needs
- Sell said solution to said niche
The bolded points stand out to me and make gathering (what I'm calling) Reverse Testimonials a no brainer.
Hanging out where your niche does allows you to realize the problems and/or needs of your niche, right? And how to you realize those problems and/or needs? By reading and comprehending those reverse testimonials.
Example of a Reverse Testimonial
"My downloads on my download page keep getting hacked. Anybody know of a way to get around this?"
I'm more than kinna sure the guy who created "DLguard" ran across some posts in a forum somewhere; (possibly even this one); which gave him the idea (and proof of demand) to create his product.
The beautiful thing about the Reverse Testimonial is that, by all legal rights, you don't even have to "ask" to use them, because they're freely listed in public forums. Yet, of course, as a businessperson it would be to your best interest to at least contact the individual and let them know you're going to use their words; publicly available or not. You just might gain a new business partner.
Anyway.. like I said, just thought I'd share.