I'm soon going to go live with an Internet technology start-up that will provide a free Web 2.0-type audio communications tool for websites and blogs. It's something that we hope will appeal to everyone from occasional bloggers who blog for fun to big, high-traffic commercial sites. Unfortunately, I can't say what it is just yet because we're still working out some contractual details.
But I'm starting to think about the marketing side of things, and I'm going to want to get the word out to media websites and small/independent blogs that target the webmaster/blogging community. I'm aware of TechCrunch, Mashable and ReadWriteWeb, to name three of what I understand are the media bigger sites. I'm wondering what experiences and results, good and bad, people have had getting their stories picked up by these sites, and also what other sites/bloggers should I have on my contact list.
Thanks in advance for any help you can offer me.