Average Conversion Rates for eBooks from List Traffic?

This is a tough question to answer b/c there are wicked amounts of variables to consider.

I'll do the best I can to answer this...

Yes, list traffic is easier to sell stuff to b/c people know you and trust you.

That's the simple of it.

Offers convert at different rates b/c the offer is good or bad...conversion is a judge of that.

Let's say I am selling a brand new Mercedes for 10 bucks...I'm a reputable dealer and there's no strings...who wouldn't take me up on that? (that's probably close to 100% conversion)

However, what if I sold you a rehashed POS ebook that you've already read and charged 10k for it...probably 0% conversion.

So the skinny is it depends on the offer. If a problem is burning enough...and you hit their issues...you'll get sales...

I hope that helps you...if that didn't answer your question...just shoot me a private message and I'll try and help you out further

Cheers,

Brad


PS- if that's not possible for you...drop me a note on skype...bizlibrarymaster1 and I'll help you

What Brad wrote. I track this stuff pretty closely in my business, and I see a pretty clear progression based on the traffic source.

I might get as much as 2% from a source like organic search engine traffic and direct links.

I'll see up to a 5%-7% conversion rate from article marketing.

And list traffic is clearly the best. As much as 10%. And I'm far from the most diligent of list owners. I let it get stale too often, sad to say.

But really, your offer and sales page are critical. Regardless of the traffic source, you can boost your bottom line the most by tweaking your sales page until it rocks. Just make sure you don't change a bunch of things at once, or you won't be able to pinpoint which one made the difference.

John

A "rented" list of 2 million is a far cry from your own in-house list of subscribers. Not even worth comparing the two.

Thank you for your help. I have put off building a list for too long - I'm starting one this week! Regarding those variables. I've noticed that many ebooks, especially it seems ones on IM and making money topics are higher priced than print books. If you have a book in a niche though that is traditionally a print niche (mine's travel), I wonder if lowering the price to what they get at the book store might help. Right now it's $19.95 and most at the stores are $14.95 and under. Being an ebook though there are some big advantages for the reader, such as being able to instantly pull up directions, a place of interest's website, etc. But on the other hand, people like to have that soft cover book in their carry on bag as opposed to a folder with big printed pages. Given Brad's example, I think part of the answer here is selling the benefits, but if there is a strong preference for a traditional print book, then it could come down to selling 100 books at $14.77 or even $9.77 instead of 10 for $19.95. I"ll try beefing up the benefits first, testing and then changing price if that seems like a good idea. Thanks for the reminder about not changing too much at once. Right now I'm practicallly rewriting the thing because it's converting really poorly - less than 1%., but then I'll take it slow.

Thanks again!
Cindy

Cindy,

You might want to check out online services that will print out your ebook into a physical product and deliver it to customers. I haven't done this, but someone who has may chime in. I think lulu.com is one of the recommended resources for this. Worth checking out for your niche.

John