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Why Don't You Have 20 Products Created?

by Brad Spencer
83 replies
Hey Warriors,

I was wondering this question for a couple of reasons. Honestly, I'm trying to get some more research for my launch in a week or two.

Second, the more I look at my business, I ask myself this question and I get REALLY motivated to shoot videos, write, and brainstorm.

So...I wanna know...Why don't you have 20 products created and selling?

Thanks for any comments and thoughts...they're much appreciated!

Cheers,

Brad
#created #products
  • Profile picture of the author smallbusinessfire
    You are absolutely right...once you create a product...it's like riding a bike. Half way through your first product...something clicks about the simplicity of it and your look at all the time you wasted not taking action and creating.....and you seriously ask yourself why you haven't been doing this all along.

    Glad to see that you are motivated and thinking like success is already yours!

    Good Luck Brad
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    • Profile picture of the author Brad Spencer
      Originally Posted by smallbusinessfire View Post

      You are absolutely right...once you create a product...it's like riding a bike. Half way through your first product...something clicks about the simplicity of it and your look at all the time you wasted not taking action and creating.....and you seriously ask yourself why you haven't been doing this all along.

      Glad to see that you are motivated and thinking like success is already yours!

      Good Luck Brad
      Thanks for your kind words. I create stuff on the fly all the time and I've turned it into a game...I challenge myself to create as much content as possible then I find all the ways to package it properly.

      It keeps things interesting b/c staring at a computer all day kind of sucks if you aren't having fun.

      As far as success goes, the beauty of the idea of "success" is that it's so transient. Whereas if I don't create 2-3 videos I feel like I didn't push myself...someone else who's new and makes their first forum post feels like a Superstar.

      And the cool part is...THEY ARE A SUPERSTAR because they pushed themselves and did something new!

      Cheers,

      Brad
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  • Profile picture of the author Brad Spencer
    Originally Posted by redfoxseo View Post

    I can't answer that question since I am not you..
    haha...I'm asking why YOU don't have 20 products...just trying to gauge the market a bit and see what holds people back...

    For me, it's about designing a system for everything...I'm able to create faster because it's a lot easier using "idea templates"

    Do you have a lot of products?

    Cheers,

    Brad
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    • Profile picture of the author Steven Wagenheim
      Just checking my DLGuard, I have 174 products created at this point in time.

      But certainly that has to be a clerical error or something.

      Product creation is something that, for whatever reason, scares the crap
      out of many people. They don't know where to start, where to end, or for
      that matter, what to even create.

      Remember, you have to come up with an idea out of nothing, just like if you
      were writing a novel. Sure, there are plenty of topics to write on, but that
      doesn't mean it's easy to come up with ideas for those topics.

      Product creation can be a daunting task if you get too wrapped up in the
      minutia.

      The key is to have a plan, outline it and then just do it.

      Yeah, I know...easier said than done.
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      • Profile picture of the author Brad Spencer
        Originally Posted by Steven Wagenheim View Post

        Just checking my DLGuard, I have 174 products created at this point in time.

        But certainly that has to be a clerical error or something.

        Product creation is something that, for whatever reason, scares the crap
        out of many people. They don't know where to start, where to end, or for
        that matter, what to even create.

        Remember, you have to come up with an idea out of nothing, just like if you
        were writing a novel. Sure, there are plenty of topics to write on, but that
        doesn't mean it's easy to come up with ideas for those topics.

        Product creation can be a daunting task if you get too wrapped up in the
        minutia.

        The key is to have a plan, outline it and then just do it.

        Yeah, I know...easier said than done.

        Steven shows his face! I love it man.

        Here's a solution though..."outline then do" still is confusing.

        This is the basic tenet of my "idea generation" strategy...One problem one solution.

        You see a problem people are having...solve it...if enough people have it and it's bad enough (people with acne will spend TONS trying to get rid of it due to self esteem issues and that's PAIN) they will buy.

        I'm glad you chimed in Steven b/c that's a great point!

        Cheers,

        Brad
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      • Profile picture of the author John Romaine
        Originally Posted by Steven Wagenheim View Post

        Just checking my DLGuard, I have 174 products created at this point in time.
        Hi Steve, this is quite interesting. 174 products sure is one hell of an accomplishment.

        Im interested though, how long did it take you to put all of these products together? What percentage of these products would you sell daily? What type of annual income would one expect from having this many products?

        Hope you dont mind me asking mate - Im interested because this is roughly the target goal I am aiming for.

        Cheers,

        John
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        BS free SEO services, training and advice - SEO Point

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    • Profile picture of the author bradsemp
      Hey Brad -

      We have over 50+ Cashmap products and counting. Why? How? Because we've "systematized" the development process in a way that we can scale and quickly produce high-value products in a repeatable fashion.

      You said it right....it's all about the system.

      But there's several aspects of the system that must be considered. Not only HOW (i.e. the actions required and in what order) but also the WHO. Once you have your system documented, there's A LOT of creative ways to leverage that system and scale it such as delegating work to a team member, outsourcing to someone, etc.

      KEY POINT: Without a system, you CANNOT effectively delegate or outsource because you do not know the following:

      1) WHAT you want someone to do
      2) HOW you want them to do it
      3) HOW WELL the returned product/service has been built (i.e. metrics)

      Sincerely,
      Brad
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      ENTREPRENEUR CASHMAP: The Only "Soup To Nuts" Everything-You-Need-To Know Map for Building A Profit-Producing Business (check it out)

      Built, tested and provided by Dr. Brad Semp - the founder of Cashmaps and the World's Only Busyness Doctor
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  • Profile picture of the author Darth Executor
    I'm lazy and insecure. The mere thought of starting to work on such a huge project (or collection of projects in this case) sends chills down my spine. Essentially, I've gotten used to failing due to certain personal reasons I don't really want to discuss here, and it's hard to break the habit. People in general don't like change and creating/selling products is new territory for them. IMO, if they (and me) can overcome the fear of the unknown to an extent, the battle is half won. And as far as i know, I'm not alone. So I'd definitely focus on this aspect in your videos if this thread's purpose is research for a product/article/video.
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  • Profile picture of the author Zeus66
    I'll tell you, as someone with several info products on the market, that the biggest obstacle for me in terms of quantity is keeping each one focused enough. I'm lucky enough to be one of those people who can write without it feeling like work; but I'm unlucky enough to be cursed with an inability to keep it laser focused without a lot of effort. I'll start a new project, and pretty soon I'm all over the map (at least in my head).

    What changed this for the better was when I started creating fairly elaborate outlines before writing any portion of the actual ebook. What I discovered is that this forces me to think the entire concept through from start to finish. By the time I sit down to actually write the thing, it's so much easier. I still color outside the lines a lot - and man is that frustrating - but not nearly as much as before.

    Oh, and the other thing I do is keep notes in a separate folder as the tangents pop up. I've written a couple of reports that were born from ideas popping up as I wrote others. You end up with better products and more of 'em.
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    • Profile picture of the author uncle randy 71
      I will agree 100% with Steven's comment that it is scary to produce a new product. I am still trying to figure out the "keyword research" and whether or not there is profit to be made for particular words.

      But I am still studying and learning, so hopefully I will get there soon.
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      • Profile picture of the author Brad Spencer
        Originally Posted by Darth Executor View Post

        I'm lazy and insecure. The mere thought of starting to work on such a huge project (or collection of projects in this case) sends chills down my spine. Essentially, I've gotten used to failing due to certain personal reasons I don't really want to discuss here, and it's hard to break the habit. People in general don't like change and creating/selling products is new territory for them. IMO, if they (and me) can overcome the fear of the unknown to an extent, the battle is half won. And as far as i know, I'm not alone. So I'd definitely focus on this aspect in your videos if this thread's purpose is research for a product/article/video.
        You're right and I can totally understand where you're coming from. What got me out of the "funk" (used to take me weeks to write a report for a squeeze page) was systemitizing it.

        You're not a failure until you don't get back up. Without getting all new age on you...if you were to write something about ANYTHING...that can become an ebook.

        That's the beauty of a product...it's just something where you're passing your knowledge to someone else. It doesn't have to be "10 videos and a workbook" kind of stuff.

        A product can be a simple 500 word ebook where you share 5 resources you use to do something better and then give it away to people who are interested in the same thing you are!

        You must find the confidence to take a risk...*in a drill sargent voice * "you're not a loser so quit acting like one" *end drill sargent voice*

        But in all seriousness...I don't know what's happened to you or anything...but without knowing that stuff I can comfortably say that you can conquer anything...I know so many people who have done this and they've gone from broke to making money by just taking action nad doing something...

        95% of people fail b/c they don't get back up...End of story (if you want some help...just drop me a PM and we can talk privately)

        Cheers,

        Brad





        Originally Posted by Zeus66 View Post

        I'll tell you, as someone with several info products on the market, that the biggest obstacle for me in terms of quantity is keeping each one focused enough. I'm lucky enough to be one of those people who can write without it feeling like work; but I'm unlucky enough to be cursed with an inability to keep it laser focused without a lot of effort. I'll start a new project, and pretty soon I'm all over the map (at least in my head).

        What changed this for the better was when I started creating fairly elaborate outlines before writing any portion of the actual ebook. What I discovered is that this forces me to think the entire concept through from start to finish. By the time I sit down to actually write the thing, it's so much easier. I still color outside the lines a lot - and man is that frustrating - but not nearly as much as before.

        Oh, and the other thing I do is keep notes in a separate folder as the tangents pop up. I've written a couple of reports that were born from ideas popping up as I wrote others. You end up with better products and more of 'em.
        Dude you totally rock. I love that attitude.

        Outlining is key and then just cranking it out...that's my big thing with written projects.

        Another thing I love to do is convert all my old articles into video content. Builds a relationship and it's zero work on my end (talking I guess does burn calories but alas...what are we to do)

        Lastly, I get so many freaking ideas from shooting one video that a lot of times I"ll shoot 3 more after that b/c they just keep coming. Hard as hell to focus on one video in progress when you get 3-5 ideas each time you talk.

        Not to brag...just saying my ADD brain seems to always be cranking out (especially when I'm in the zone).

        I'm going to have to use that notes idea b/c I totally have content falling out of my ears and I struggle to remember all of that.

        Thanks for that!

        Cheers,

        Brad

        Originally Posted by uncle randy 71 View Post

        I will agree 100% with Steven's comment that it is scary to produce a new product. I am still trying to figure out the "keyword research" and whether or not there is profit to be made for particular words.

        But I am still studying and learning, so hopefully I will get there soon.
        Keyword research is a good idea to get a hold of..here's a great resource here on WF

        http://www.warriorforum.com/adsense-...ion-101-a.html

        I learned a lot from it.

        With products though the key is to understand problems...and how bad they are...if you can do that...you'll whoop ass and keywords are just a "tool" to do that.

        You gotta know you need a hammer before you can use a hammer properly

        Cheers,

        Brad
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        • Profile picture of the author Darth Executor
          Originally Posted by Brad Spencer View Post

          You're right and I can totally understand where you're coming from. What got me out of the "funk" (used to take me weeks to write a report for a squeeze page) was systemitizing it.

          You're not a failure until you don't get back up. Without getting all new age on you...if you were to write something about ANYTHING...that can become an ebook.

          That's the beauty of a product...it's just something where you're passing your knowledge to someone else. It doesn't have to be "10 videos and a workbook" kind of stuff.

          A product can be a simple 500 word ebook where you share 5 resources you use to do something better and then give it away to people who are interested in the same thing you are!

          You must find the confidence to take a risk...*in a drill sargent voice * "you're not a loser so quit acting like one" *end drill sargent voice*

          But in all seriousness...I don't know what's happened to you or anything...but without knowing that stuff I can comfortably say that you can conquer anything...I know so many people who have done this and they've gone from broke to making money by just taking action nad doing something...

          95% of people fail b/c they don't get back up...End of story (if you want some help...just drop me a PM and we can talk privately)

          Cheers,

          Brad
          Hey,

          Thanks for the encouragement and the offer. However, the kind of help I need can only come from myself. My mental state is something only I can work on (and actually today has been considerably more productive than usual, so I'm making small steps) as that's pretty much the only thing really standing in my way right now. No worries, I'm not the type to just give up and I'm not about to start now. It may take some time, but I'm confident I can pull through in the end/
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    • Profile picture of the author smallbusinessfire
      Originally Posted by Zeus66 View Post

      I'll tell you, as someone with several info products on the market, that the biggest obstacle for me in terms of quantity is keeping each one focused enough. I'm lucky enough to be one of those people who can write without it feeling like work; but I'm unlucky enough to be cursed with an inability to keep it laser focused without a lot of effort. I'll start a new project, and pretty soon I'm all over the map (at least in my head).

      What changed this for the better was when I started creating fairly elaborate outlines before writing any portion of the actual ebook. What I discovered is that this forces me to think the entire concept through from start to finish. By the time I sit down to actually write the thing, it's so much easier. I still color outside the lines a lot - and man is that frustrating - but not nearly as much as before.

      Oh, and the other thing I do is keep notes in a separate folder as the tangents pop up. I've written a couple of reports that were born from ideas popping up as I wrote others. You end up with better products and more of 'em.
      I feel the exact way.

      I love to write, but ADD kicks in and I automatically start talking about things that are not really all that focused on what I am writing about.

      But just like you, I have sprouted other projects/products from the ADD department of my brain as I'm writing.

      Glad I'm not alone on this one...
      ...at times it can become EXTREMELY frustrating.

      I go back and read the last 2 pages I've just typed...just to find out I started talking about topics that are completely misguided from the focus of my product.

      Sometimes tho, I leave it and just expand my product to include whatever I went on a short rant about (this tends to add more value to the overall product when it's completed)

      But like I said....glad I'm not alone

      *Cheers
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  • Profile picture of the author Charles Washington
    I honestly cant think of that many ideas. My ideas come while I am in the shower or driving down the road. I cant control when ideas for products come, nor when. If I could harness that power, life would be good.

    I have only been able to create 5 products in 5 months. So the answer for me is, I will have 20 products 15 months from now
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  • Profile picture of the author SeanSupplee
    I don't have 20 products but I do have 6 which I have put a ton of effort into. I rather product quality then quantity when it comes to my name.
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    Sean Supplee -Expert Insight of an Affiliate Marketer (Blog)
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    • Profile picture of the author Brad Spencer
      Originally Posted by SeanSupplee View Post

      I don't have 20 products but I do have 6 which I have put a ton of effort into. I rather product quality then quantity when it comes to my name.
      Who says fast=crap? Crap is crap no matter how long it takes...

      I have this debate all the time with one of my close IM friends...he says the same thing and he still can't tell me why something created in a short amount of time can't be good...

      For me, the key is going into the product creation mode with as much work done as possible.

      You're smart so share it with everyone who wants to hear it...that's all products are imo...

      Cheers,

      Brad
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      • Profile picture of the author Zeus66
        Originally Posted by Brad Spencer View Post

        Who says fast=crap? Crap is crap no matter how long it takes...

        I have this debate all the time with one of my close IM friends...he says the same thing and he still can't tell me why something created in a short amount of time can't be good...

        For me, the key is going into the product creation mode with as much work done as possible.

        You're smart so share it with everyone who wants to hear it...that's all products are imo...

        Cheers,

        Brad
        Awesome! This right here encapsulates what I think holds back a TON of smart people (many of them right here at WF) from taking the plunge and creating their own info products. It's partly overthinking it, partly a lack of confidence in their own knowledge and its worth, and partly thinking it's too much work. It's not! Just learn how to use OpenOffice (dot org) - which is 100% free - to create the PDF file with literally the click of one button. The non-techiest non-techie can do that. Write what you know in a step-by-step fashion. Think about it as if you're teaching your friend or a family member who is clueless. You'll be amazed at how much you actually do know!

        Just do one. I promise you'll slap yourself around for being silly about it and waiting so long.

        John
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        • Profile picture of the author Brad Spencer
          Originally Posted by Zeus66 View Post

          Awesome! This right here encapsulates what I think holds back a TON of smart people (many of them right here at WF) from taking the plunge and creating their own info products. It's partly overthinking it, partly a lack of confidence in their own knowledge and its worth, and partly thinking it's too much work. It's not! Just learn how to use OpenOffice (dot org) - which is 100% free - to create the PDF file with literally the click of one button. The non-techiest non-techie can do that. Write what you know in a step-by-step fashion. Think about it as if you're teaching your friend or a family member who is clueless. You'll be amazed at how much you actually do know!

          Just do one. I promise you'll slap yourself around for being silly about it and waiting so long.

          John
          To take it one step further...pick up a free trial of camtasia.

          Crank out a video training course where you show it step by step and by the end of the 30 day trial you'll have enough money to buy the software and use it for more products

          Cheers,

          Brad
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    • Profile picture of the author ppbiz
      Originally Posted by SeanSupplee View Post

      I don't have 20 products but I do have 6 which I have put a ton of effort into. I rather product quality then quantity when it comes to my name.
      I think sometimes people under estimate exactly how important this is. I bought a product off a big name marketer recently - someone who usually delivers high quality value products. This product though left me completely disappointed and I have to say I've lost faith in them a little after that.

      I don't think I am the alone in that either... It only takes one bad experience to leave a bad taste in someones mouth. I would much rather be known for quality over quantity.

      In saying that- it is more than possible to create quality products in a reasonable amount of time (I think that's what makes my experience above even more frustrating)...

      Rhiannon
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  • Profile picture of the author Trixxie12
    Originally Posted by redfoxseo View Post

    I can't answer that question since I am not you..

    That wasn't very constructive.

    Anyhow, I would love to have 20 products created. I'm in process of creating my first product now! The eBook is done, eCovers are done. Now I just need to do the graphics, do the video tutorials and get the sales page written up! Then I'm all set (I hope).

    I hope this is successful, even if it isn't I'm still going to continue making products.
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  • Profile picture of the author brancato
    I am currently in the process of translating my own ebooks into Spanish and launching them into the Latam-Spain market within the next 2-3 weeks. So give me a couple of months and I'll be looking at having around 20 ebooks published and live, in both English and Spanish, all things being equal that is ;D
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    • Profile picture of the author Brad Spencer
      Originally Posted by brancato View Post

      I am currently in the process of translating my own ebooks into Spanish and launching them into the Latam-Spain market within the next 2-3 weeks. So give me a couple of months and I'll be looking at having around 20 ebooks published and live, in both English and Spanish, all things being equal that is ;D
      That's really awesome man! I've totally thought about doing that b/c no one creates "marketing" products in Spanish that often. And being one of the biggest languages on Earth...that's huge.

      Awesome awesome job!

      Cheers,

      Brad
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      • Profile picture of the author brancato
        Originally Posted by Brad Spencer View Post

        That's really awesome man! I've totally thought about doing that b/c no one creates "marketing" products in Spanish that often. And being one of the biggest languages on Earth...that's huge.

        Awesome awesome job!

        Cheers,

        Brad

        The key here to make the ebook creating process as profitable as you can is to do yourself as much as you can, ie only hire out those tasks that are beyond your scope or skills set. I normally hire copywriters only, and do the rest of the groundwork myself, including the graphic covers, headers, etc.

        I also translate them myself, being a native Spanish speaker. A professional translator who is not in this industry would struggle to convey the right message I want to get accross in my readers.
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        • Profile picture of the author Brad Spencer
          Originally Posted by brancato View Post

          The key here to make the ebook creating process as profitable as you can is to do yourself as much as you can, ie only hire out those tasks that are beyond your scope or skills set. I normally hire copywriters only, and do the rest of the groundwork myself, including the graphic covers, headers, etc.

          I also translate them myself, being a native Spanish speaker. A professional translator who is not in this industry would struggle to convey the right message I want to get accross in my readers.
          Exactly, that's a killer "niche" for yourself. Teach internet marketing to people who are native Spanish speakers.

          Those soft skills are extremely lucrative and are generally why the "gurus" make so much money. They have them in spades!

          Just look at Frank Kern...the guy's a riot and people like him. That's powerful.

          You could corner the market in internet marketing in spanish if you wanted to!

          Go do it!

          Cheers,

          Brad
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  • Profile picture of the author Brad Spencer
    Originally Posted by ProductCreator View Post

    I can make everything in about a week now. Sometimes less.

    But my problem in the past was not focussing solely on the marketing side enough. OK if you have a list in that niche already but if you don't then juggling the marketing for several products at once means neglect for each of them too.

    That said, I'm strongly considering banging out one or two ebooks in the next 2 weeks....
    Hey, why focus on so many niches? That makes things hard!

    If you create a strong outline and know you're stuff...you can research in under 30-45 minutes and provide good content.

    Then convert this stuff to a series of videos and you now have 2 products in 2 days

    It's all about reusing your stuff over and over and over and just improving it and changing the delivery method...some people would NEVER read an ebook b/c they hate to read...so should they miss out on your quality info just b/c you won't read it or put it on video?

    Cheers,

    Brad
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  • Profile picture of the author JamesPenn
    Firstly, it takes time to create a product. Since I'm not very good at talking on a video or audio all my products are written. In order to create a product that delivers value it will take at least a day of focussed action.

    Secondly, it takes time to start selling. I hate creating salespages, and they usually take me at least a day or two. Plus, setting up an affiliate script (RAP), download pages, buyers autoresponder sequence etc all takes time.

    Thirdly, if you have 20 products in the same market then there will be a great amount of overlap in terms of the information you produce.

    My business model now is to get prospects onto my list and then sell them four or five of my products or memberships that increase in price (and value). $10 report > $20p/m membership > $97 digital course > $297 DVD box set. (I obtained the rights to sell this box set, so didn't have to create it myself).

    With just a few products you can really focus on getting sales for them. If I had 20 products then my ROI per product would be much less.

    I'd rather make 4,000 sales per year for each of five products (total 20,000 sales), than make 1,000 sales of 20 products (total 20,000 sales).

    Product creation time would be less. Sales letter creation time would be less. Affiliate recruitment time would be less. You can spend more time optimizing each sales page. And you can constantly improve each of your products as time progresses.

    James
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    • Profile picture of the author Brad Spencer
      Overlap in the same niche? I wonder how you think of that...here's my logic for sticking to that...

      If a niche can't easily support 20 products w/o overlap it probably isn't worth the time.

      Think of Lee McIntyre (who I know you admire)...how many markets is he in?

      How many markets are a lot of the big guys in? They all create 20 products in one niche.

      Sales pages are relatively easy when you know going in what the hot button issues are...

      Affiliate recruitment shouldn't be hard after the first time b/c if you make people a lot of money they'll wanna promote you again and again.

      Sales system stuff can be outsourced to the Phillipines really quick and cheap (my assistant is a programmer who works for 20 hours a week at 50 USD per week and does all my RAP and Testing stuff plsu many other things)

      You're a brilliant marketer so why are you making it harder than it has to be?

      Practice makes perfect but it's something to consider.

      Cheers,

      Brad

      Originally Posted by JamesPenn View Post

      Firstly, it takes time to create a product. Since I'm not very good at talking on a video or audio all my products are written. In order to create a product that delivers value it will take at least a day of focussed action.

      Secondly, it takes time to start selling. I hate creating salespages, and they usually take me at least a day or two. Plus, setting up an affiliate script (RAP), download pages, buyers autoresponder sequence etc all takes time.

      Thirdly, if you have 20 products in the same market then there will be a great amount of overlap in terms of the information you produce.

      My business model now is to get prospects onto my list and then sell them four or five of my products or memberships that increase in price (and value). $10 report > $20p/m membership > $97 digital course > $297 DVD box set. (I obtained the rights to sell this box set, so didn't have to create it myself).

      With just a few products you can really focus on getting sales for them. If I had 20 products then my ROI per product would be much less.

      I'd rather make 4,000 sales per year for each of five products (total 20,000 sales), than make 1,000 sales of 20 products (total 20,000 sales).

      Product creation time would be less. Sales letter creation time would be less. Affiliate recruitment time would be less. You can spend more time optimizing each sales page. And you can constantly improve each of your products as time progresses.

      James
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      • Profile picture of the author JamesPenn
        Hi Brad

        There's nothing wrong with the 20 product business model - but personally I'd rather have 5-6 very good products in one market that I can focus all my attention on.

        It's easier to make five or six products interact with each other. It's easier to link them all together in your autoresponder sequence.

        I'll develop more products in the future for definite, but I much prefer marketing my products than creating them. So, I'd rather spend a day building relationships with joint venture partners and contacting affiliates than creating a product.

        James

        Originally Posted by Brad Spencer View Post

        Overlap in the same niche? I wonder how you think of that...here's my logic for sticking to that...

        If a niche can't easily support 20 products w/o overlap it probably isn't worth the time.

        Think of Lee McIntyre (who I know you admire)...how many markets is he in?

        How many markets are a lot of the big guys in? They all create 20 products in one niche.

        Sales pages are relatively easy when you know going in what the hot button issues are...

        Affiliate recruitment shouldn't be hard after the first time b/c if you make people a lot of money they'll wanna promote you again and again.

        Sales system stuff can be outsourced to the Phillipines really quick and cheap (my assistant is a programmer who works for 20 hours a week at 50 USD per week and does all my RAP and Testing stuff plsu many other things)

        You're a brilliant marketer so why are you making it harder than it has to be?

        Practice makes perfect but it's something to consider.

        Cheers,

        Brad
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  • Profile picture of the author mr2020
    Hi Brad,

    My question is why don't I have 200 products.

    20, no problem....

    Anyone who makes "just one" then expects to ride a wave is nuts.

    Keep generating ideas.... and products.

    Time for Mr 2020 to become MR 200200

    Whooo yah!

    Mr Twenty Twenty
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    My life is a non stop adventure. Enjoy!
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    • Profile picture of the author iwebtopia
      I don't have 20 products (or even 1) because of lousy J.O.B. that won't allow me to. All my best hours are spent there so I don't have time to devote to what I really want to do. Wish I could just quit, but still have bills to pay so not sure how to turn the tide.
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      Cindy

      Have a great domain for IM niche. PM if interested.

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      • Profile picture of the author Zeus66
        Originally Posted by iwebtopia View Post

        I don't have 20 products (or even 1) because of lousy J.O.B. that won't allow me to. All my best hours are spent there so I don't have time to devote to what I really want to do. Wish I could just quit, but still have bills to pay so not sure how to turn the tide.
        Ideas: Speed (or a nephew or little brother with ADD who has a Ritalin RX). The "wakefulness" drug - Provigil. Lots of Red Bull.

        OK, just kidding (sorta), but you gotta sneak it in when you can. Get something going and chip away at it. That's all you can do when you gotta work for "the man."
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  • Profile picture of the author Brad Spencer
    Good guy and you're right...he's someone I model myself after.

    Great person as well...I think he really has changed a lot of things.

    One thing I did recently as an affiliate of his was create a special bonus video training and package it with his Squeeze Page product.

    Quick hundred bucks in a day so not bad

    Cheers,

    Brad


    Originally Posted by Marc Rodill View Post

    So you want to learn about product creation?

    Two "words":

    Jason Fladlien.

    'Nuff said.

    Carry on.

    Marc Rodill
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    • Profile picture of the author Brad Spencer
      Originally Posted by mr2020 View Post

      Hi Brad,

      My question is why don't I have 200 products.

      20, no problem....

      Anyone who makes "just one" then expects to ride a wave is nuts.

      Keep generating ideas.... and products.

      Time for Mr 2020 to become MR 200200

      Whooo yah!

      Mr Twenty Twenty
      Dude, I love it...

      Absolutely love that can do and success attitude. Absolutely inspiring!

      Cheers,

      Brad

      Originally Posted by iwebtopia View Post

      I don't have 20 products (or even 1) because of lousy J.O.B. that won't allow me to. All my best hours are spent there so I don't have time to devote to what I really want to do. Wish I could just quit, but still have bills to pay so not sure how to turn the tide.
      Here's a deal...create your first product in an hour by asking 5 people you admire to do an interview.

      There's your first product

      You leverage their expertise then package it.

      Plain and simple and easy to do even with a JOB

      But on another note...don't make excuses...FOR ANYTHING!

      Cheers,

      Brad
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      • Profile picture of the author vitalgirl
        Does launching a drop shipping supplement shop addon to a website with over 200 products count as 1 or 200 :-)

        Seriously though, I'm so busy with other projects and goals that I want to finish first, not least of which is marketing the crap out of said vitamin shop and building up lots of little traffic funnels to it. But one of my goals is to eventually have a product for every website, where that is feasible. And I have quite a few so that should take me at least a few months :-)

        I think from what I've noticed too, when you spell out to people all the little things involved, like sales letters, follow up with email etc, people can get daunted by it. So, it's not just a problem coming up with ideas, but I think finding a manageable, step by step way of moving through the process of successfully marketing and monetizing that idea, that product.

        There are so many points in the journey at which people can get tripped up, especially when they're trying to do things on a budget. And it's a little sad to see when some people have gone through all the trouble of creating their product, and you see a sales letter which isn't really a sales letter and you know its just not going to convert (not that I'm an expert here). I think as a successful product creator you have to wear many hats, and its not for everyone.
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  • Profile picture of the author Laura B
    Now that I've created my first product, I'm hooked! It's the perfect way to combine my great loves of graphic design, writing, and Internet marketing. (Now if I can just get music in there...) I can't wait to make more, but I have to discipline myself to get this one going better first.
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    Free ebook: Affiliate Marketing: Just the FAQs
    Affiliate marketing for brand spankin' newbies
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    • Profile picture of the author Brad Spencer
      Originally Posted by Laura B View Post

      Now that I've created my first product, I'm hooked! It's the perfect way to combine my great loves of graphic design, writing, and Internet marketing. (Now if I can just get music in there...) I can't wait to make more, but I have to discipline myself to get this one going better first.
      Laura way to kick A$$!

      You will do really well creating products.

      You could do music by creating videos and put music in the background and just have trainings with background music you create.

      LOL I'm pretty tired but that's the first thing that comes to mind

      Cheers and thanks for posting!

      Brad
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      • Profile picture of the author Laura B
        Originally Posted by Brad Spencer View Post

        Laura way to kick A$$!

        You will do really well creating products.

        You could do music by creating videos and put music in the background and just have trainings with background music you create.

        LOL I'm pretty tired but that's the first thing that comes to mind

        Cheers and thanks for posting!

        Brad
        Hey, that'll work! I hadn't thought of that. Watch out, I'm going to be a quadruple threat pretty soon!
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        Affiliate marketing for brand spankin' newbies
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        • Profile picture of the author Brad Spencer
          Originally Posted by Steve Porcaro View Post

          Very good thread.

          For those with a job you can "potentially" commit 25 hours a week.

          Monday - Friday 3 hours each day
          Sat and Sun - 5 Hours each day

          You need to take a day off do it.

          Need to be focused and organized, Warriorforum time does not count at the 3 hours.

          We can do whatever we want to do!

          Not sure if I seen Jim Edwards mentioned in this thread or another one however his initial goal when he started was 20 websites (20 products) each earning $1000.00 a month!

          I brought it up because that can be a nice goal to get cracking and making 20 products.

          If you are honest and ethical you will not ruin your name with a inferior product. You admit it, make it if you can and move on.

          I see many here on the WF on the top echelon not meet what they are saying, however we are all human and we make mistakes it is ok.

          Hey man, I love your attitude. I've discovered something shocking...so many more people are positive than I expected.

          Winners win and you've got a winner's attitude!

          Just wanna commend you on that b/c it's critical in the down time.

          I'm dying of exhaustion now but I'm still here crankin on this thread b/c I love this conversation going.

          Good things happen to good people and this thread has totally shocked me to be quite honest.

          I absolutely love it.

          Cheers,

          Brad

          Originally Posted by Laura B View Post

          Hey, that'll work! I hadn't thought of that. Watch out, I'm going to be a quadruple threat pretty soon!
          I'm waiting....

          Brad
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  • Profile picture of the author Chris Lagarde
    My first info product took entirely too long to put together. At the same time, I'm glad to have pulled it off.

    Where I have a tendency to shoot myself in the foot is the way I tend to write. I'll write and edit in the same session which really inhibits the creative process. Editing and Writing are two mutually exclusive processes.

    Now I work hard at just getting a first draft done. When I start getting stuck, I'll just type "BBB" and move on. During the editing process, I can do a search and find for BBB. Got this idea from Sean D'Souza.

    Finishing up my 2nd info product. Much easier this time around. FWIW editing is a much easier process for me.

    Detailed Mind Mapping prior to writing a first draft has been very helpful.
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    • Profile picture of the author Brad Spencer
      Originally Posted by Chris Lagarde View Post

      My first info product took entirely too long to put together. At the same time, I'm glad to have pulled it off.

      Where I have a tendency to shoot myself in the foot is the way I tend to write. I'll write and edit in the same session which really inhibits the creative process. Editing and Writing are two mutually exclusive processes.

      Now I work hard at just getting a first draft done. When I start getting stuck, I'll just type "BBB" and move on. During the editing process, I can do a search and find for BBB. Got this idea from Sean D'Souza.

      Finishing up my 2nd info product. Much easier this time around. FWIW editing is a much easier process for me.

      Detailed Mind Mapping prior to writing a first draft has been very helpful.
      Chris,

      That writing stuff is a good idea. You should consider shooting screen capture videos with a mind map. Convert your written word to video is super easy and it allows to you to create higher priced products with little work.

      Cheers,

      Brad
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  • Profile picture of the author archivefive
    I've gone through the product creation process. Not an issue.

    Obstacles:
    - Knowing when to say ENOUGH on the market research. There are so many low-volume keywords out there. I haven't seen any product that shows, with real live examples, when you have enough market research to proceed confidently with creating your own product.
    - Finding a good domain name for the squeeze page site. Time consuming and annoying.
    - The long list of tasks to market it. Particularly, creating a blog and doing lots of posts. Or writing lots of articles. Both feel like a long, open-ended journey. Creating the product is easy, one-shot, and has a definite end point. Creating the product is like filling my backpack for a hike -- it's the marketing that feels like climbing the mountain.
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    • Profile picture of the author Brad Spencer
      Originally Posted by archivefive View Post

      I've gone through the product creation process. Not an issue.

      Obstacles:
      - Knowing when to say ENOUGH on the market research. There are so many low-volume keywords out there. I haven't seen any product that shows, with real live examples, when you have enough market research to proceed confidently with creating your own product.
      - Finding a good domain name for the squeeze page site. Time consuming and annoying.
      - The long list of tasks to market it. Particularly, creating a blog and doing lots of posts. Or writing lots of articles. Both feel like a long, open-ended journey. Creating the product is easy, one-shot, and has a definite end point. Creating the product is like filling my backpack for a hike -- it's the marketing that feels like climbing the mountain.
      Ok here's simple market research in a nutshell...

      1. Use Amazon Bestsellers. It's updated hourly and is WAAAYYY better than just raw keyword research.

      Also, if you wanna do keyword research use the google Search Keyword Tool and also look up John Jonas's tool to see whether it's a buyer or non-buyer keyword.

      There's enough.

      Low volume keywords suck...find the ones in the hundreds per month with low competition...but then again I don't do much of that...I just look at what's selling (if it sells=people want it) and then improve what's out there and create some new info on it.

      2. Good domain name? Why is that an issue?

      Find a cool title for your product then buy the domain.

      You shouldn't be in more than one niche (if niche can't support 20 products then it's too small to begin with...how many weight loss, marketing, business, health beauty, acne, and many many others do you see with gazillions of products???)

      3. Blogs and articles are slow ways to promote a product. Go in and find strategic partners to get on board and have a simple affiliate setup (7 dollar script costs 7 bucks and does instant paypal commissions.

      If you're set on articles, get a couple of guest posts on strategic blogs (not always the top blogs b/c they will ignore you but middle to small size blogs) and use their traffic (give them an affiliate link in your sig file so they make money off yoru content).

      Think big and big ideas come to mind

      Cheers,

      Brad
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      • Profile picture of the author archivefive
        Thanks Brad. Incredibly helpful.

        One question for you (another hurdle):

        Originally Posted by Brad Spencer View Post

        3. Blogs and articles are slow ways to promote a product. Go in and find strategic partners to get on board and have a simple affiliate setup (7 dollar script costs 7 bucks and does instant paypal commissions.
        Yep, I understand about the 7 dollar script / RAP.

        What do you recommend for finding strategic partners? Approach directly by email or mailing sample products? Run a WSO, or recruit via the Warrior Forum? Something else? I haven't done the conference circuit, and that seems expensive and a little intimidating for newbies...

        PS, Your positive, take no prisoners, no excuses, just-get-it-done attitude is great!
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        • Profile picture of the author MottyB
          Great thread, I'm a newbie here so apologies up front. But I noticed most people are talking about electronic "products" books, videos, papers, etc. I'm a physical product guy, just now starting to learn the affiliate marketing world. I've been stuck in retail and mlm/direct product marketing for the last 8 years.

          Do any of you create your own physical/traditional (i guess that's a matter of perspective in itself...) products. I'm working on my first "online only" launch this week of a health supplement I created and this thread really caught my attention.

          I'd bet a lot of you would make great product guru's because you know what sells online, what kinds of products customers respond to, etc. You'd be surprised how easy it is to create a physical, (the more I use that term the more I dislike it, but I hope you get my meaning) product as well. Maybe it just costs a bit more, but in my experience there's no shortage of people willing to invest in a product as long as you have a good marketing plan behind it... just food for thought....

          Anyone?
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          SIX NUTRITION Vitamins for Men. Built to sell...
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  • Profile picture of the author Ron Hitson
    Not all of us are interested in creating our own products. IMer's are are not a monolithic group.

    I have no desire to create products. I like affiliate marketing. That's what I've become good at and that's what I'll continue to master.

    Not to mention, I have a lot of offline projects that I am involved in.....Staying with affiliate marketing and scaling up is just fine with me.

    I don't feel like I am any less of an IMer than someone with 400 products.

    Creating products is just one Avenue of several. I decided to go down Affiliate Marketing Ave. I am enjoying the ride if I must say so.





    Originally Posted by Brad Spencer View Post

    Hey Warriors,

    I was wondering this question for a couple of reasons. Honestly, I'm trying to get some more research for my launch in a week or two.

    Second, the more I look at my business, I ask myself this question and I get REALLY motivated to shoot videos, write, and brainstorm.

    So...I wanna know...Why don't you have 20 products created and selling?

    Thanks for any comments and thoughts...they're much appreciated!

    Cheers,

    Brad
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    "Perseverance is a great element of success. If you only knock long enough and loud enough at the gate, you are sure to wake up somebody"
    -Henry Wadsworth Longfellow
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    • Profile picture of the author Brad Spencer
      Originally Posted by Ron Hitson View Post

      Not all of us are interested in creating our own products. IMer's are are not a monolithic group.

      I have no desire to create products. I like affiliate marketing. That's what I've become good at and that's what I'll continue to master.
      Fair enough...not really related to the thread but ok.

      Brad
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      • Profile picture of the author Ron Hitson
        Not related?


        Your question is Why Don't You Have 20 Products Created?

        Followed by: Thanks for any comments and thoughts...they're much appreciated!


        I answered: "Not interested in creating products."


        Maybe because it's not the answer you wanted. Maybe it's because I am not GUNG-HO about creating products therefore you negate my answer.






        Ron






        Originally Posted by Brad Spencer View Post

        Fair enough...not really related to the thread but ok.

        Brad
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        "Perseverance is a great element of success. If you only knock long enough and loud enough at the gate, you are sure to wake up somebody"
        -Henry Wadsworth Longfellow
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        • Profile picture of the author Brad Spencer
          Originally Posted by Ron Hitson View Post

          Not related?


          Your question is Why Don't You Have 20 Products Created?

          Followed by: Thanks for any comments and thoughts...they're much appreciated!


          I answered: "Not interested in creating products."


          Maybe because it's not the answer you wanted. Maybe it's because I am not GUNG-HO about creating products therefore you negate my answer.






          Ron
          This is called hijacking a thread...this is obviously about product creation and feedback on product creation is what's going on.

          I guess technically your answer is related and it's fine...I wasn't trying to insult you.

          However, I see where you're coming from...so I apologize if you were offended...not my intention.

          You do have an excellent point in sticking to one thing...that being affiliate marketing...although I think you'd see more success converting some prospects to customers...most major affiliates have their own products as well.

          Look at Chris Rempel and Michael Rasmussen for examples...

          Cheers,

          Brad
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          • Profile picture of the author Ron Hitson
            Brad,


            it's no biggie. We're both Warriors. Both with a winning attitude. We're just doing different things to win the game.

            As I stated earlier. I have many more offline projects that I work on. If IM was my only income stream I'd probably get involved in product creation.

            It's not apart of my overall "portfolio".





            Ron




            Originally Posted by Brad Spencer View Post

            This is called hijacking a thread...this is obviously about product creation and feedback on product creation is what's going on.

            I guess technically your answer is related and it's fine...I wasn't trying to insult you.

            However, I see where you're coming from...so I apologize if you were offended...not my intention.

            You do have an excellent point in sticking to one thing...that being affiliate marketing...although I think you'd see more success converting some prospects to customers...most major affiliates have their own products as well.

            Look at Chris Rempel and Michael Rasmussen for examples...

            Cheers,

            Brad
            Signature
            "Perseverance is a great element of success. If you only knock long enough and loud enough at the gate, you are sure to wake up somebody"
            -Henry Wadsworth Longfellow
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  • Profile picture of the author Mya
    You know what, I actually just made my first product
    It was so long in the making, I moved, it got put on the shelf, etc...
    But today My product is just about ready and I'm actually kind of proud.
    I'm even in the IM department and it's tough out there for women, especially when I hear on some forums people giving some women hard times with their products.. (Michelle MacPhearson) Now I love this girl and wonder why people need to give bad comments like - I don't like her voice, or she doesn't know her stuff...
    This is very disturbing to me and it actually made it a little hard to get my product made.

    Finally I had to say FORGET IT! I have some good stuff here and I'm going to show it to the world no matter what anyone says!
    AND for Michelle MacPhearson I hope you keep on going you're doing a wonderful job and us girls got your back!! You have a beautiful voice!
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    • Profile picture of the author Brad Spencer
      Originally Posted by Mya View Post

      You know what, I actually just made my first product
      It was so long in the making, I moved, it got put on the shelf, etc...
      But today My product is just about ready and I'm actually kind of proud.
      I'm even in the IM department and it's tough out there for women, especially when I hear on some forums people giving some women hard times with their products.. (Michelle MacPhearson) Now I love this girl and wonder why people need to give bad comments like - I don't like her voice, or she doesn't know her stuff...
      This is very disturbing to me and it actually made it a little hard to get my product made.

      Finally I had to say FORGET IT! I have some good stuff here and I'm going to show it to the world no matter what anyone says!
      AND for Michelle MacPhearson I hope you keep on going you're doing a wonderful job and us girls got your back!! You have a beautiful voice!
      Ya know...no matter how many times I read this message...I am inspired each time

      I reread it like 3 times.

      As someone raised my a single mom, I can totally empathize with you taking a risk and starting a business. My mother did a lot for me and my sister and I'm lucky to have her.

      I'm confused why there aren't more women in IM...there's been studies done saying women are better suited as fighter pilots (based on standardized tests in simulators...no men vs women debate here) due to calmer reactions...

      IM is the same thing...focus is important and I definitely learned that from my mother more than my guy friends.

      Anyhow, great job in getting your product off the ground!

      You're a winner!

      Cheers,

      Brad
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  • Profile picture of the author Colin Y
    Initially I lack the confidence to create my own product. Then I had to overcome the challenge to not being a good writer.

    Here is what I have did to get over my fears and obstacles:
    1- I stopped worrying about how pretty it look, and just to provide good information.
    2- I found a good ghost writer that fits my budget. I created an outline of the product and had the ghost writer work their magic.
    3- I out sourced the graphics design, and the script installation.
    4- I created my own sales letter.
    That's it!

    I'm currently working on releasing my first product in the IM niche by the end of this month, and my goal was to have 12 product in the IM niche by the end of 2010, but I may have to reconsider that since Brad has laid down the gauntlet
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    • Profile picture of the author Adriaan
      That's a very good question; it should become a Sticky.

      Only having products, and selling them as owner/ affiliate, at a profit, will make you money. That's it. Nothing else but good sales, and build a relationship with your customers.

      These 20 products must be well researched and well presented.
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      Get good stuff at adriaanlouw.com. The others do.

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      • Profile picture of the author Brad Spencer
        Originally Posted by ppbiz View Post

        I think sometimes people under estimate exactly how important this is. I bought a product off a big name marketer recently - someone who usually delivers high quality value products. This product though left me completely disappointed and I have to say I've lost faith in them a little after that.

        I don't think I am the alone in that either... It only takes one bad experience to leave a bad taste in someones mouth. I would much rather be known for quality over quantity.

        In saying that- it is more than possible to create quality products in a reasonable amount of time (I think that's what makes my experience above even more frustrating)...

        Rhiannon
        You're right about a product leaving a bad taste in their mouth...the key is promising you'll deliver "x" but then actually deliver "y and z" as well...

        It's all about framing...I mean even when you deliver on your promises you blend in b/c it's nothing special.

        This kind of bears root in the contrast principle made famous (I think) by Dr. Robert Cialdini.

        Basically, you see "x" first so then when you see "x, y, and z" it looks even bigger in relation to just "x"

        This cuts both ways so you feel worse when someone doesn't even deliver "x"

        But in terms of creating quality fast...a good way to do this is write the copy first then create the product around that. If you have a good grip of the major pains in your market PLUS you have a bunch of solutions, write the copy out so it hits those issues then create the product to do all that in the copy and then some... I learned this one from Robert Plank and it's pretty brilliant

        Cheers,

        Brad

        Originally Posted by archivefive View Post

        Thanks Brad. Incredibly helpful.

        One question for you (another hurdle):



        Yep, I understand about the 7 dollar script / RAP.

        What do you recommend for finding strategic partners? Approach directly by email or mailing sample products? Run a WSO, or recruit via the Warrior Forum? Something else? I haven't done the conference circuit, and that seems expensive and a little intimidating for newbies...

        PS, Your positive, take no prisoners, no excuses, just-get-it-done attitude is great!
        Strategic partnerships don't have to be huge...especially if you build viral components into it.

        For example, a real simple way is to just get a couple of friends in your niche...then give them a 2nd tier commission (can be done with RAP but it's easier with other shopping carts I think) and they will recruit virally since they are incentivized (10% of everyone they recruit plus 50% of their own sales)

        Then you just build a giant customer list and market to that.

        Now, I kind of went that way backwards...what I'd do is start contactin the top 10 authors in Ezinearticles.com for the niche. Go down the list, visit their site, comment on their blogs or websites and then send a personal email, build a relationship by doing a quick interview for free over skype (record with Pamela...easy product creation and that costs 20 bucks I think one time).

        Do this a few times over to develop a few big relationships then create some viral stuff with the 2nd tier and in all your customer followup sequences promoting the affiliate program.

        Once you have customers it will be a ton easier b/c you can market to them and them alone...bring a few more in all the tiem but get your people to buy buy buy from you!

        Thanks for the PS on my attitude. Trust me there's no other way to be b/c cynicism and despair are dangerous little buggers.

        Cheers,

        Brad

        Originally Posted by MottyB View Post

        Great thread, I'm a newbie here so apologies up front. But I noticed most people are talking about electronic "products" books, videos, papers, etc. I'm a physical product guy, just now starting to learn the affiliate marketing world. I've been stuck in retail and mlm/direct product marketing for the last 8 years.

        Do any of you create your own physical/traditional (i guess that's a matter of perspective in itself...) products. I'm working on my first "online only" launch this week of a health supplement I created and this thread really caught my attention.

        I'd bet a lot of you would make great product guru's because you know what sells online, what kinds of products customers respond to, etc. You'd be surprised how easy it is to create a physical, (the more I use that term the more I dislike it, but I hope you get my meaning) product as well. Maybe it just costs a bit more, but in my experience there's no shortage of people willing to invest in a product as long as you have a good marketing plan behind it... just food for thought....

        Anyone?
        Personally, I'm moving a lot of my free audio training offline and making it only available on CDs with Kunaki.com

        It's easy to create, you burn a CD, then upload for a bit...and you've got a physical product.

        Vervante.com is great for more intense stuff (workbook, DVDs, CDs, design, and other full service work).

        You're right about physical stuff...it's the next thing I'm conquering after I conquer Webinars by March 2010. Maybe that will be my 2nd quarter goal? To have like 10 physical product.

        Cheers and thanks for the ideas!

        Brad

        Originally Posted by LondonPaladin View Post

        The only physical product I sell is myself. I sell in person 1on1 training in the dating niche. It does take time to learn to sell online. I created my first product 6 months ago and then got distracted with finishing my MA. I sold 11 copied without any marketing. I was so excited.

        But now that I'm on this forum I want to sell that many everyday. I am realizing all the mistakes I made and how to fix them, so it's a growing experience. But i do think having your own product is much easier/rewarding than just being an affiliate.

        But hey, both are great.
        I got my start in affiliate marketing and it's a perfect entrance to product creation b/c as a successful affiliate yourself you can then design your affiliate program to appeal to "what you would've wanted."

        Plus you can hone your selling skills like scarcity, email writing, and preselling...

        Great job on getting a MA plus working on your product btw...what issues have you faced and conquered since joining the forum?

        Cheers,

        Brad

        Originally Posted by Adriaan View Post

        That's a very good question; it should become a Sticky.

        Only having products, and selling them as owner/ affiliate, at a profit, will make you money. That's it. Nothing else but good sales, and build a relationship with your customers.

        These 20 products must be well researched and well presented.
        All true...and easy.

        Quality products mean well researched (takes maybe an hour total if you read Amazon Best Sellers and poll your list/market)

        Relationship is instantly created by over delivering...in everything you do.

        Have you created your first product yet?

        Cheers,

        Brad
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  • Profile picture of the author Will Edwards
    I believe I have 104 products, but I didn't figure out how to sell till I got to product 87!

    lol

    Will
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  • Profile picture of the author jazbo
    I love creating products and websites, always have. I also like the "building" results of seein sites rank well after doing a plan to get them there.

    Basically I am creative and like producing something of quality from scratch and I full intend to have 20 products all cross-promoting y March (I have 5 so far with 6th and 7th our next week - exciting times).
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  • Profile picture of the author Gclunis
    I'm actually in the process of creating my first product ever. So far I like the process a lot more than I like affiliate marketing or anything along those lines and assuming it sells as well as I have predicted i will most likely be in the product creation game for a long time.
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    Gregg

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    • Profile picture of the author psresearch
      Well, I just want to say that I'm finding this thread incredibly inspiring as I'm forever getting beat up by my IM friends for not having my own products.

      I can't believe it, but the first thing that came to my mind is "what if it doesn't work?" which is NOT at all how I think about ANY other aspect of my business.

      Sounds like there's some proverbial emotional baggage around the product creation issue for me.
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      • Profile picture of the author Brad Spencer
        Originally Posted by Will Edwards View Post

        I believe I have 104 products, but I didn't figure out how to sell till I got to product 87!

        lol

        Will
        I luckily didn't have that many that flunked out Only 2 or 3

        For me, what I started in with "what sells" was MRR stuff that's limited. Not necessarily product creation but it was a start in the "non affiliate" game.

        Good to know that you learned to sell...hehehehe




        Originally Posted by jazbo View Post

        I love creating products and websites, always have. I also like the "building" results of seein sites rank well after doing a plan to get them there.

        Basically I am creative and like producing something of quality from scratch and I full intend to have 20 products all cross-promoting y March (I have 5 so far with 6th and 7th our next week - exciting times).
        That's totally what it's all about! Products aren't hard if you keep it simple and just CRANK!!!!!

        It's more momentum than anything. I mean you could sit there and poll your list and just compile your answers to their question...then just give it to them free!

        That's one product and it could be done in 24 hours flat (crank out your answers and let everyone benefit!)

        Cheers,

        Brad


        Originally Posted by Gclunis View Post

        I'm actually in the process of creating my first product ever. So far I like the process a lot more than I like affiliate marketing or anything along those lines and assuming it sells as well as I have predicted i will most likely be in the product creation game for a long time.
        It's the most fun thing I've done online. Wait til you're creating camtasia videos that take 1/10 the time to create yet sell for way higher prices. SOOOOOOO simple... I love it

        Best wishes and if I can be of help to you...please just PM me!

        Cheers,

        Brad

        Originally Posted by markquinn View Post

        Well, I just want to say that I'm finding this thread incredibly inspiring as I'm forever getting beat up by my IM friends for not having my own products.

        I can't believe it, but the first thing that came to my mind is "what if it doesn't work?" which is NOT at all how I think about ANY other aspect of my business.

        Sounds like there's some proverbial emotional baggage around the product creation issue for me.
        Ya know...self doubt creeps in whenever you do something new.

        I attack that fear and it just dissipates...for me the current "fear" zone is webinars so I'm scheduling 5-6 webinars per month (also with product creation so it'll be more like 15-20 actually) and getting over my fear of speaking to people that way.

        The key is just cranking. The last week or two I've conquered "speed video creation" where I create short trainings that are valuable but targeted (under 10 minutes to load up for Youtube) then I embed them on a page and just give away content (I ask for a tweet at the bottom) or I use them as a preselling device.

        In fact, I created a special bonus for my list where if they bought this one product that I was promoting as an affiliate...I'd give them this bonus training...made over 100 dollars with most coming just before the expiration time!

        So there's lots of ways to use product creation beyond the usual "get a bunch of affiliates or run a WSO"

        Hope that gives some ideas!

        Cheers,

        Brad
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  • Profile picture of the author LondonPaladin
    The only physical product I sell is myself. I sell in person 1on1 training in the dating niche. It does take time to learn to sell online. I created my first product 6 months ago and then got distracted with finishing my MA. I sold 11 copied without any marketing. I was so excited.

    But now that I'm on this forum I want to sell that many everyday. I am realizing all the mistakes I made and how to fix them, so it's a growing experience. But i do think having your own product is much easier/rewarding than just being an affiliate.

    But hey, both are great.
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  • Profile picture of the author talfighel
    I never thought about creating my own products until a program I was promoting closed its doors and did not want to pay its affiliates. That happened 3 months into this year, 2009, and I said to myself that I need to create a product because I have a good amount of knowledge when it comes to making money online.

    In the past 3-4 months, I have created 3 products that I am selling on my website. Now, instead of getting some of the commissions from the owner, I get FULL commissions which is great.

    Tal
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    • Profile picture of the author Brad Spencer
      Originally Posted by talfighel View Post

      I never thought about creating my own products until a program I was promoting closed its doors and did not want to pay its affiliates. That happened 3 months into this year, 2009, and I said to myself that I need to create a product because I have a good amount of knowledge when it comes to making money online.

      In the past 3-4 months, I have created 3 products that I am selling on my website. Now, instead of getting some of the commissions from the owner, I get FULL commissions which is great.

      Tal
      Now, for even more sales...offer 75% commission so you can attract an affiliate army.

      You'll still make 10 times more money even though you're sharin 3/4 of the profits wtih your affiliates.

      Great job creating 3 products in the 4 months. Now go into each product and go into an extreme amount of depth on it and creating 1 more complimentary product...

      Do that over and over and you'll triple the amount of products

      Cheers,

      Brad
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  • Profile picture of the author jbode
    Hey Brad... great information you're sharing here

    I didn't see anyone bring up this point, but I may have missed it...

    You should only be focusing on 1 product at a time and use your motivation and excitement about that product to get it finished and get it online to start making money

    Otherwise, you either lose interest and never make any money or it takes you forever to get it finished which results in a loss of all the money you could have made with the product.
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    • Profile picture of the author Brad Spencer
      Originally Posted by jbode View Post

      Hey Brad... great information you're sharing here

      I didn't see anyone bring up this point, but I may have missed it...

      You should only be focusing on 1 product at a time and use your motivation and excitement about that product to get it finished and get it online to start making money

      Otherwise, you either lose interest and never make any money or it takes you forever to get it finished which results in a loss of all the money you could have made with the product.
      Not many people know that info but you're right man...

      That's the key...momentum helps you complete things so you don't have 10 things lying around that make you feel stressed.

      That's the reason I focus solely on momentum because I hate having stuff half done. When I was really unproductive in the past...it was usually correlated to the number of incomplete projects I had...still is to this day

      Good to have you chime in...I really enjoyed your list building conquest product

      Cheers,

      Brad
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  • Profile picture of the author theemperor
    What stops me is i am not working full time on it yet. What might stop me in the future is wanting to increase sales of existing products, rather than keep creating new ones.
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    • Profile picture of the author Brad Spencer
      Originally Posted by theemperor View Post

      What stops me is i am not working full time on it yet. What might stop me in the future is wanting to increase sales of existing products, rather than keep creating new ones.
      If you were to work 2 hours solid per day for 3 or 4 days a week...you could create 1 product EASILY per week...

      You're going to need solid outline, a bit of expertise (this will get better with time), and turning off all distractions but 2 hours is amazing when you're just cranking out stuff...

      As far as making existing products sell better there's about a bazillion ways to do that but here are some easy ones...

      1. Add an affiliate program and make it full of stuff for affiliates to promote you...start with Clickbank for ease...then move into a RAP or 1Shoppingcart setup

      2. Set up split tests with Google Website Optimizer (free and easy) and consistently test offers, bonuses, headlines, and order buttons

      3. Build relationships with JV partners so they want to promote you. Create content for them to give to their list...offer special higher commissions...and offer to do interviews or webinars.

      Those are 3 ways you can start RIGHT NOW selling more of your stuff!

      Cheers,

      Brad
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      • Profile picture of the author theemperor
        @Brad thanks that is inspirational! I will do this once I have maxxed Regace - I have some affiliates working their nuts off for me, and I want to honour them by putting in the time to make Regace better and better (product wise and in terms of service to affiliates).
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  • Profile picture of the author seobro
    OK, I created a web site for a friend with ten products. These are not digital downloads, but actual physical products that sell for around $20 each. He claims that he earns about $5 from each sales and he has to be constantly running to the post office to fill orders. I have helped him with some accounting and programming.

    It is not worth it for him to go on. He feels that it generates very little money. However the headaches are severe.
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    • Profile picture of the author Brad Spencer
      Originally Posted by seobro View Post

      OK, I created a web site for a friend with ten products. These are not digital downloads, but actual physical products that sell for around $20 each. He claims that he earns about $5 from each sales and he has to be constantly running to the post office to fill orders. I have helped him with some accounting and programming.

      It is not worth it for him to go on. He feels that it generates very little money. However the headaches are severe.
      For starters that's a wicked low price for physical products and since it's not automated through a fulfillment house that's why he needs to run to the post office.

      Tell him to up the price to 47 and look into a product fulfillment company. They will handle shipping, chargebacks, returns, and merchant processing and then he can set back.

      If he wants to learn more from this the 4 hour work week by Tim Ferriss is an excellent guide...be careful though b/c he is publishing an updated edition and I'm not sure if it's out yet (sometime in December)

      Cheers,

      Brad
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  • Profile picture of the author Taylor French
    Originally Posted by Brad Spencer View Post

    Hey Warriors,

    I was wondering this question for a couple of reasons. Honestly, I'm trying to get some more research for my launch in a week or two.

    Second, the more I look at my business, I ask myself this question and I get REALLY motivated to shoot videos, write, and brainstorm.

    So...I wanna know...Why don't you have 20 products created and selling?

    Thanks for any comments and thoughts...they're much appreciated!

    Cheers,

    Brad
    I do, but it took me a long time to get there because I was afraid they would fail.

    My first few did fail, which was extremely demotivating. I put a lot of work into them and then no affiliates promoted them and customers wouldn't buy. As I learned to refine my copy, sales improved.

    I was afraid of putting in so much work and walking away with nothing.

    But then I realized that every product I made was an asset I could leverage later. Even if they never made a dime I could, at the very least, sell them off later.

    Once I realized that they had at least some value even if they didn't make any money, my thinking changed and I began creating as many products as I could fine time to.
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  • Profile picture of the author ToniMaltano
    Creating products is great. Selling them is even better because it is profitable. But I agrre that it can be scary to create one if you never did it. You really don't have a routine or a plan that you can follow and you don't know where to start. I created 7 products and I can say that I now have my personal strategy to create great quality products fast.

    Coming up with a topic can be hard the first time. You can check out forums to see what people are looking for. Or you can go to ezine and search for:

    how to
    5 ways
    best way
    ...

    You can find a lot of new niches that way. Just kick yourself in the but. Everyone had to start from scratch.
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    • Profile picture of the author Brad Spencer
      Originally Posted by bradsemp View Post

      Hey Brad -

      We have over 50+ Cashmap products and counting. Why? How? Because we've "systematized" the development process in a way that we can scale and quickly produce high-value products in a repeatable fashion.

      You said it right....it's all about the system.

      But there's several aspects of the system that must be considered. Not only HOW (i.e. the actions required and in what order) but also the WHO. Once you have your system documented, there's A LOT of creative ways to leverage that system and scale it such as delegating work to a team member, outsourcing to someone, etc.

      KEY POINT: Without a system, you CANNOT effectively delegate or outsource because you do not know the following:

      1) WHAT you want someone to do
      2) HOW you want them to do it
      3) HOW WELL the returned product/service has been built (i.e. metrics)

      Sincerely,
      Brad
      From one Brad to another...I will share my thoughts.

      For me, outsourcing is another ball game all together. The reason being is that product creation systems (the actual "doing" part of it) is mostly self contained.

      See, in my experience, my momentum allows me to create all the parts of the system so damn fast that outsourcing some things slows me down. Some things I do outsource (graphics and web page template construction) but the actual putting data on the page or making links active, I can crank that out in a few minutes that it would take 5 minutes to explain and 10 minutes for my assistant to do (thus being waste of time).

      For me, momentum trumps the abilities of other people doing it. For bigger projects (multi-week things) then I can see outsourcing being more of a necessity...however for small (under 100$) product, I think practice can make someone so damn good that outsourcing is LESS effective than having others do it (for cheap products I don't do much graphic work beyond screen shots inside the product...just me though).

      I do like that you bring this up b/c if something can make things easier for people...like outsourcing web design for example...then by all means do it...it just doesn't work too well for me in practice (I have an assistant who does other things though so I know the power of outsourcing...just don't use in product creation).

      Thanks for contributing!

      Cheers,

      Brad



      Originally Posted by Taylor French View Post

      I do, but it took me a long time to get there because I was afraid they would fail.

      My first few did fail, which was extremely demotivating. I put a lot of work into them and then no affiliates promoted them and customers wouldn't buy. As I learned to refine my copy, sales improved.

      I was afraid of putting in so much work and walking away with nothing.

      But then I realized that every product I made was an asset I could leverage later. Even if they never made a dime I could, at the very least, sell them off later.

      Once I realized that they had at least some value even if they didn't make any money, my thinking changed and I began creating as many products as I could fine time to.
      Hey that's the key. One product I launched recently had horrible copy for it (based on results...not what i expected it to do )...I spent 30 minutes refining it...and the conversion went from 0% on 100 views to 4% on 500+ views!!! That's the power of refining.

      One other benefit is if you become a prolific content creator...and something sells really well....you have a product that you can keep selling. If it doesn't, you have a bonus for another product. Win-Win situation.

      Sometimes minor tweaks in offers (which is the most important part...you shouldn't have too many failures if you do your research first and know people are buying similar stuff to what you're selling).

      I love your attitude b/c breaking through that "self doubt" and "scarcity" mindset of "I don't wanna walk away with nothing after working hard" is the key to becoming a huge product creator (and generally more products=more money most of the time...not always...but most of the time).

      Great job and thanks for posting!

      Brad

      Originally Posted by Toni Maltano View Post

      Creating products is great. Selling them is even better because it is profitable. But I agrre that it can be scary to create one if you never did it. You really don't have a routine or a plan that you can follow and you don't know where to start. I created 7 products and I can say that I now have my personal strategy to create great quality products fast.

      Coming up with a topic can be hard the first time. You can check out forums to see what people are looking for. Or you can go to ezine and search for:

      how to
      5 ways
      best way
      ...

      You can find a lot of new niches that way. Just kick yourself in the but. Everyone had to start from scratch.
      Starting from scratch isn't too necessary with Amazon Best Sellers...data driven decisions are way better than musing and hope.

      That simple change in perspective changed my life.

      Thanks for your post!

      Brad
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  • Profile picture of the author khairulazan
    Yeah...

    At first it is very hard just ti create one product..

    But it is like driving uphill..Once we pass the peak..we got the momentum...and hard to stop...

    From hard to write an article...it feels light to pakage a huge content.
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  • Profile picture of the author losangelescarrental
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    • Profile picture of the author Brad Spencer
      Originally Posted by khairulazan View Post

      Yeah...

      At first it is very hard just ti create one product..

      But it is like driving uphill..Once we pass the peak..we got the momentum...and hard to stop...

      From hard to write an article...it feels light to pakage a huge content.
      Great analogy. Part of it too is having people to teach you how to drive so you know when to push and went to cruise up to the top of the mountain.

      Your analogy is pretty accurate and if people heed it, then I think it'll be less stressful than worrying "when when when it will happen?"

      Thanks for this valuable contribution!

      Cheers,

      Brad


      Originally Posted by vitalgirl View Post

      Does launching a drop shipping supplement shop addon to a website with over 200 products count as 1 or 200 :-)

      Seriously though, I'm so busy with other projects and goals that I want to finish first, not least of which is marketing the crap out of said vitamin shop and building up lots of little traffic funnels to it. But one of my goals is to eventually have a product for every website, where that is feasible. And I have quite a few so that should take me at least a few months :-)

      I think from what I've noticed too, when you spell out to people all the little things involved, like sales letters, follow up with email etc, people can get daunted by it. So, it's not just a problem coming up with ideas, but I think finding a manageable, step by step way of moving through the process of successfully marketing and monetizing that idea, that product.

      There are so many points in the journey at which people can get tripped up, especially when they're trying to do things on a budget. And it's a little sad to see when some people have gone through all the trouble of creating their product, and you see a sales letter which isn't really a sales letter and you know its just not going to convert (not that I'm an expert here). I think as a successful product creator you have to wear many hats, and its not for everyone.
      You raise a great point. I read an article the other day on Robert Plank's blog that talked about this very issue.

      Keep it Shippable, Stupid!

      It provides a great solution

      Cheers,

      Brad
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  • Profile picture of the author Buildingfutures
    I'll be honest. It's because I have ADD and I really hate writing. Haha!

    That and I really can't bring myself to sit down and write about anything. Mainly because I don't see myself as an expert or have anything special to share. Everything I know I learned from someone else and just added it to my plethora of information.

    Maybe I have a product or two in me, but I don't know what I would write about.

    I'll try to figure it out. And I'll update you all on what I find.
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    • Profile picture of the author Taylor French
      Originally Posted by Buildingfutures View Post

      I'll be honest. It's because I have ADD and I really hate writing. Haha!

      That and I really can't bring myself to sit down and write about anything. Mainly because I don't see myself as an expert or have anything special to share. Everything I know I learned from someone else and just added it to my plethora of information.

      Maybe I have a product or two in me, but I don't know what I would write about.

      I'll try to figure it out. And I'll update you all on what I find.
      I'm only an expert it maybe 3 or 4 of the niches I'm in. Most of my products are in niches I have absolutely no personal experience in, no interest in, and some I had never even heard of until I ran across them for whatever reason.

      I know that goes against the grain of, "Do what you love and the money will follow." But hey, it works for me.

      If you hate writing, outsource it. I know it can be expensive, but if you can't afford to outsource a whole book at once time, outsource a chapter at a time. Or create a product based on multiple smaller reports put together in one big product. Why not make each chapter a separate report so the package looks bigger?

      You could get a 10 page report outsourced for $50 to $100. Get that done 5 times over the course of a few weeks or months and you have a product. Then you just need a sales page.
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      • Profile picture of the author Buildingfutures
        Originally Posted by Taylor French View Post

        I'm only an expert it maybe 3 or 4 of the niches I'm in. Most of my products are in niches I have absolutely no personal experience in, no interest in, and some I had never even heard of until I ran across them for whatever reason.

        I know that goes against the grain of, "Do what you love and the money will follow." But hey, it works for me.

        If you hate writing, outsource it. I know it can be expensive, but if you can't afford to outsource a whole book at once time, outsource a chapter at a time. Or create a product based on multiple smaller reports put together in one big product. Why not make each chapter a separate report so the package looks bigger?

        You could get a 10 page report outsourced for $50 to $100. Get that done 5 times over the course of a few weeks or months and you have a product. Then you just need a sales page.
        I would totally outsource it, if I wasn't dirt poor right now, hah!

        But I totally get you, decent reports can be made and done for cheap, hell, I may find someone that I can barter with, such as blogs with articles and the like for maybe a short report or something.

        Sounds like a plan, actually.
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