Recluse or Anti-Social Internet Marketers: Can They Be Successful?

21 replies
Warriors!

I was wondering your take on what it takes to be a successful/well known internet marketer.

I noticed that a lot of the big guys do things like face video, live interviews, webinars, and even live speaking events.

My question is, do you have to do these kind of things to make it big?

Can you be an anti-social internet marketer and still build a name for yourself?

I consider myself partially anti-social. I can be social when I have to, but for the most part I like to be quite in most group settings. I am not the best public speaker out there, and I am certainly not outgoing in that sense.

When it comes down to it, I just don't like to talk.

I run a successful web hosting company and because of the nature of the business, I don't really need to be the public face of my company. I use my company name as my brand, so I don't really have to show my face or speak or anything of that sort.

But for my internet marketing business, which is starting to gain momentum, I am starting to think further down the line and I am not personally looking forward to the whole social aspect of this business.

My brand is my name, so there is a lot more social related 'things' that I have to do.

You know, networking, going to events, talking to people I have never meet before, etc. All of that stuff makes me kind of nervous, and I will definitely do it if I HAVE to, but would prefer not to.

If you get what I am saying?

What I am trying to ask is, are these types of social interactions required to be a well-known internet marketer?

I am looking forward to your thoughts.

-Dan Brock
#antisocial #internet #marketers #recluse #successful
  • Profile picture of the author Aaron Moser
    Daniel,

    If you want to be known as a guru who publishes his own products then yeah. You need to do all that stuff if you want to get known. But there's other ways of making lots of money that don't require you to talk to anyone. There are thousands of affiliate marketers out there who are silently raking in in 5-6 figures per month. You don't need to make a name for yourself to make a killing.
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  • Profile picture of the author Hesaidblissfully
    Originally Posted by Daniel Brock View Post

    What I am trying to ask is, are these types of social interactions required to be a well-known internet marketer?
    I think the "well known" part is what answers your question. To be a well known internet marketer, yes, you do need to do those things. By definition, being well-known means lots of people know who you are, which means you have to have your name and image out in the public. You don't necesarily have to be well known in order to be successful though. And you can still choose to what extent you want to participate in the greater internet marketing community. If you don't like speaking in front of big crowds, you could host small events for a select few clients or do personal 1-on-1 coaching.
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    • Profile picture of the author RMC
      Results speak for themselves.

      If you can generate some amazing results, you'd really only have to let a few higher ups know about it in private and word of mouth will take care of itself.

      Stick it behind a catchy brand name and you're set.

      Day job killer comes to mind. I know there's someone behind it but I couldn't pick him out of lineup or anything.

      Rich Jerk too... I know the name but I couldn't really tell you what he looks like.
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  • Profile picture of the author CurtisN
    Keep in mind that it's not always necessary to build your name online. There are plenty of people making a killing online whose names you'll never learn.
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    Curtis Ng (blog) - Product Launch Manager
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  • Profile picture of the author JamesPenn
    I've never done any sort of audio or video products, or attended a live event.

    I'm definitely not a "famous marketer" but I'm doing allright. I'd definitely be doing a lot better though if I was comfortable speaking in front of a camera or attending events.

    I don't think it's necessary, but it's certainly something that would be beneficial.

    James
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  • Profile picture of the author petehols
    It is all up to you. You can still make an awful lot of money online without having to do the public thing. That is the good thing about the internet you can choose how well known you become. Even if you are not well known your brand maybe which is really all that matters. If you have a brand that everyone knows about they really don't need to know the man or woman behind the brand.

    Pete
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  • Profile picture of the author snakez0r
    It's natural to feel nervous about networking if you're new to it.

    You're still young dude. As you get older you will gain confidence and networking will be a walk in the park.
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  • Profile picture of the author reikejan
    You could do a powerpoint presentation with audio, which IS a video. That way, no one sees you and it would have the side benefit of helping you become more comfortable speaking "in public."

    I just got back from an IM conference, and can tell you that quite a few of the "gurus" out there can't speak well. Their face and name are their brands, but speaking well is not their strongest point. Some of them were real "geeks" but have learned to speak in public and learned to get over some of their shyness.

    If you want to become well known, you most likely will be invited to speak at some of the public events. If that is your goal, then try to find things you can do that are just a little outside your comfort zone. Once you are comfortable there, you can take the next uncomfortable step - until you are relatively at ease in all situations. It really is a learned process. And you have the knowledge and the proof to allow you to speak with authority about your subject, so speak about that. Try first with some smaller local groups - like a meetup group or networking group - places it's safe for you to practice. You CAN do it!
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  • Profile picture of the author Jon Yarbrough
    Definitely possible, ask how many people have even seen a picture of Allen Says.

    Jon
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    • Profile picture of the author FrankBowman
      Originally Posted by Jon Yarbrough View Post

      Definitely possible, ask how many people have even seen a picture of Allen Says.

      Jon

      I can not believe that since 2003, no one has given you a" thank you", with over 500 posts no less!!

      So let me be the first.

      Regarding the anti-social question, it may be more about being shy than anti-social, I mean I'm sure you don't have desires to live in a cave in the Italian Alps.......................as I do sometimes
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  • Profile picture of the author rainspeak
    In the end I believe everyone finds the path that is right for them. While there isn't just a single way to get to the end goal no matter what that may be if the passion isn't there it may be the wrong line of work. I'm like you, in the beginning I couldn't imagine myself doing a video now I can picture. Here's to your success.
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  • Profile picture of the author J Bold
    What I love about working on the internet is that I can be anti-social. I am also paranoid and do not like to have my name all over the internet. I'm not vain that way. Not that everyone who does is vain.

    Yes, you do not have to be one of those gurus (a lot of them are just fakers anyway) who put their name out there.

    One idea which I do not think is a problem is to use a pseudonym if you wanted to build a rep. Use your first name but fake the second name if you value your privacy. Of course, those who really wanted to could find out your real name but most would never think of it. Definitely an option there. And I see nothing wrong with it to brand yourself that way.

    In the end, there are plenty of ways to make money online, and virtually anonymously. It does not have to be everyone's goal to be a so-called guru who makes his money by doing JVs with the other gurus and just blasting the latest product to make you a millionaire out to their list. Hey, I bet those guys make tons of money that way but it doesn't necessarily have to be you. That's not the only way although it seems like you see it shouted out a lot that that is the only way.
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  • Profile picture of the author brancato
    Yes it's a good point. Video, podcasts, audiobooks etc all help convey personal touch, something that a simple ebook is uncapable of. So it really is down to you what image you want your target audience to have of yourself.

    Truth be told, you don't need any of that to be in affiliate marketing. But when it comes to branding yourself it might give you a bit of an advantage.
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    • Profile picture of the author JohnMcCabe
      Daniel, should you choose to go down that road, remember two things...

      1. Familiarity breeds contempt. I mean that in a good way. It's like those people who buy a house which happens to be on an approach to a busy airport. The noise might drive you crazy at first, but after awhile you might get numb to it. Same thing if you lived downwind from a feedyard.

      As you force yourself to mix and mingle, do teleseminars or speeches, etc., you'll find that even if you never get completely comfortable with the process, your anxiety level will go way down.

      2. Even the most poised and polished presenters still get keyed up before they go on stage. Like the Toastmasters organization likes to say, "you may never get rid of the butterflies, but you can sure teach them to fly in formation." Meaning that even if you get the adrenaline rush before speaking, you can learn to use it and channel it to be an asset rather than a detriment.
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    • Profile picture of the author n00b
      You also need to figure out what you want. If you want to be a "household" name in the IM world then you are going to have to go out there and be that person.

      However, to me the dream is to be able to not work at all and still have your passive income coming in. If you build your business on "John Doe is such a celebrity IMer" and you make a bulk of your money off of doing seminars, etc. then when the day comes that you're tired of it, you want to retire, or just move on to something else you've really put yourself in a corner. You won't be able to sell your business because your business is you. You won't be able to just up and say one day, "Hey folks, I'm tired of all this work, I want to play with all the money I've earned, so now here's Steve and I'll be paying him to do seminars for me, so keep coming and paying, I'll be in the Bahamas, but Steve here will teach the same stuff I do." If you're "it" then it's hard to extract yourself from your business and still have the same level of income.

      With my marketing company I've been very careful to rarely, if ever, use my name. We do have a very distinct culture and identity, but it's not based on me. That way I'm free to be as involved as I want and if at some point down the road I want to sell it will be easier since a potential buyer will clearly be able to see that the company is on autopilot and is not dependent on the owner, the transition of ownership will not have an affect on the profits.

      So it's up to you what you want your personal dream to be.
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  • Profile picture of the author Susanna Dodd
    I think one could be successful without being well-known. I myself would like to be able to enjoy my success without being some kind of guru. I don't mind helping people in forums and stuff, but not like some of these gurus who have webinars, video chats, etc. I want to be able to enjoy my success.
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  • Profile picture of the author Daniel Brock
    Thank you for your comments everyone!

    It seems everyone has similar thoughts on the topic, which is cool because I was thinking quite similar as well.

    I guess I am worried that my social skills with negatively effect the growth of my business.

    When I am behind my computer doing Camtasia videos(which I never thought I would do), I 'seem' more sociable than normal. I am not very nervous or anything like that when it is just me and my computer.

    I just have a lot of anxiety when it comes to social type situations. Im worried that anxiety will effect my networking and all of that good stuff because I am just so bad at opening up conversation.

    I know that it comes with experience, and I definitely can see that I am getting better at these things as I get older.

    Just a few years ago I would get massive anxiety going to parties and places with tons of people packed together. Now it is pretty much 2nd nature to me.

    It's clear seeing how that can transition into other social related activities like giving speeches and all of that good stuff.

    You look at all the gurus and they make all of this stuff look so damn good like they don't even think about it.

    I wonder if Frank Kern or Mike Filsaime ever sucked at the whole social thing.

    Anyway, I am all for practicing this stuff. In fact, I am an instructor at my Kung fu school and I often have to lead and teach a classroom full of 20+ people so I am slowly getting more experienced at the public speaking aspect of the business.

    Hopefully taking these little baby steps will one day prepare me for full on seminars!

    Thanks for the input everyone Feel free to add your opinions, I definitely am getting something out of this(and Im sure there are other people who need it too).

    -Dan
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    • Profile picture of the author zcx
      You're absolutely 100% right about how ease in social situations comes with experience. But if you're an introvert by nature, you're never going to be too enthused by the prospect of spending a lot of time in social situations .... take my word for it. :-) I think IM is the ideal field for those of us who are less than thrilled with group interaction. Becoming a well-known personality is one way of approaching success, but it sure isn't the only way. One of the real beauties of this business is how endlessly flexible it is, and that includes the degree of anonymity you prefer to maintain. Whatever balance of society/solitude works for you will work for IM.
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  • Profile picture of the author Dellco
    Most of the biggest and wealthiest people in the world (which you don't see or hear about) are - Reclusive and Secretive people. The biggest players, I mean.
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  • Profile picture of the author tryinhere
    As people climb over each other to find the top floor office suite in the building, you will find some quietly tucked away in the basement with their trusty pen and paper leading a quiet life with little to no stress, and as people are busy walking past to climb the tower of success, sometimes the true knowledge and wisdom may have been at their feet.
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    | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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    • Profile picture of the author Lance K
      John Reese is a big time introvert. Yet he's pretty well known.
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      "You can have everything in life you want if you will just help enough other people get what they want."
      ~ Zig Ziglar
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