The bad side of working out a JV

I've run into a predicament here. IM to me is more than just trying to make a quick buck. It's about building yourself a career and a lifestyle. Since that has been my goal above all, I like to retain as much integrity as possible. Now, here's my predicament. JV is a great way to get your product out there and to increase sales. I've come across a few different people that may want to work out something in the future, but the problem is that I find myself not wanting to go about it the way they want to so I can retain the respect that I've gotten from my subscribers so far. It's about cross promotion. Here's the deal:


In no way do I ever try to come off as arrogant or snobby. My subscribers know me as humble and cool. However! After looking at some products that people want me to do some cross promotion on, I think it could possibly do more damage than good. I believe in my products 100%, it's why I created them, and I never want to shoot out something sub par to my list and lose the trust that my crowd has already invested in me.

It's either bite the bullet and possibly tarnish your reputation for a few extra bucks by shooting out someone else's product which you know isn't that great, or say no deal and not increase your sales. I'm going to opt for keeping the trust of my audience on this one.

So, how do you personally go about dealing with something like that, particularly cross promotion? If you suggest to someone that you'd rather them shoot out your product and get a cut, you'd probably come off as snobby and egotistical. That's not always the truth, but yeah, it's a predicament...