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SEO - how much to charge offline clients?

by Ghalt
3 replies
There's a guy at my church who does website design, construction, and manages PPC campaigns for his clients. So far, while he understands the basics, he does not have any special emphasis on SEO.

He's looking to me to help him with that.

We have a very transparent relationship. He knows about what I do online, but also knows that I haven't really done any offline work. I'm hoping that with him I can get some experience under my belt so that I can reach out to other offline clients, be it through him or not.

Neither of us are sure about how much to pay me. We're at a point where I'm just tracking my time and my activities, and he'll have a feel for the value to the customer. He can then charge the customer the 'right' amount, and pay me what is fair. I trust him for that.

But to the degree I can provide guidance to him, I think it would be helpful. I'm hoping that those of you who do this in the 'real world', not just online, might have some insights you could share.

I'm not sure how else I would go about finding out what an SEO service is worth, other than asking the Warriors!!

Feel free to share it here in a reply, or to PM me if you don't want to share in public.

Thanks!
#charge #clients #offline #seo
  • Profile picture of the author Jill Carpenter
    You charge offline the same as you would charge online.

    Go and look up some other SEO companies, and go look in the sections on this forum offering SEO packages. Write the numbers down, and figure out what you'd like to offer in the form of different services and packages.

    See someone offering bookmarking? What are they charging? Do you think it's a good deal? Swipe the information, and stick it on your pay sheet.
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    "May I have ten thousand marbles, please?"

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  • Profile picture of the author Jeff S
    Like any business, pricing determination is not easy. Looking at price points of other similar services is interesting, but that shouldn't be your final factor. If you play the pricing war ("we charge less than our competitors") then you're slowing going to kill your profit. Try adding more value before you lower your prices.

    Another way to look at it is from a COST/MARGIN perspective. If it costs you $1 to fulfill the service, and you want to make 100% margins, then you need to sell if for $2.

    Yet another way is to determine your price by your hourly rate (especially if you're doing everything yourself). Put a plan together on how many hours you think you'll spend, determine what you want to make, and there's your price. One note, add on an additional 25% of time (esp. if you're new to this) because like most projects you tend to spend more time than you think.

    Don't get underpaid for the service you provide and the value you bring your client (unless you need quick cash for XMas presents, than that's a different story
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  • Profile picture of the author Jagged
    This ran earlier this week....should answer a lot of your questions...

    http://www.warriorforum.com/main-int...thly-fees.html
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