How do I stop my e-mails going into the junk folder?

by MrYossu

Posted: 14 years ago 21 replies

INTERNET MARKETING

Hello,

I'm just writing an autoresponder sequence, and tried it out on members of my family. The problem is that all of my messages end up in the junk folder.

Any ideas how I can avoid this?

As an example, the first e-mail looks like this...

-----------------------
Subject: Simon, please confirm your e-mail address‏
Hello Simon,

Thanks for subscribing to my free e-mail mini-course on choosing your ideal diamond.

For your security, I need to make sure that the e-mail address that you used is actually yours.

Click here to confirm your e-mail address

Once you've clicked the link above, you should get the first part of my free e-mail course within a few minutes.

Thanks,
Juliette

P.S. You have received this e-mail because you, or someone using this e-mail address requested information from A Diamond Ring For You. If this wasn't you, please ignore this e-mail. You will NOT be sent any further e-mails if you don't confirm your address.

You are receiving these e-mails as you signed up for my free e-mail mini-course at www.adiamondringforyou.co.uk

I hate spam as much as you do, and will NEVER share your e-mail address.

You can unsubscribe at any time by clicking here.
-----------------------

The words in blue are links in the real e-mail. The confirmation and unsubscribe links are to the domain of the company providing the AR service, and the other link is to the web site where they signed up for the e-mail course.

The next e-mail (which had much more content as it was the first part of the course) also ended up in the junk folder. That only had two links, one to the web site, and the same unsubscribe link at the bottom.

So, anyone any suggestions? TIA

#emails #folder #junk #stop

edmltw 14 years ago

Cancel out all the "free" words and test it again

Ed
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- myob 14 years ago
  
  The words "spam", "subscribing" and "unsubscribe" are also trigger words for some filters.
  
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FrancisAllard 14 years ago

Inbox Inspector by MAIL CHIMP is a nifty tool to help with this actually, and you can also run newsletters off of MAILCHIMP for FREE! It's what I use as of right now on my site, for newsletter sign ups.

Comes with build in capabilities to integrate to your site also! Super simple and very functional

(Still new to forum so i can't link to the site since i dont have the required posts sorry!)

mailchimp.com/features/power_features/inbox_inspector
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lakishacopeland 14 years ago

Yes definitely the use of magic words such as free, you, yours will trigger some spam filters if you use them to frequent.
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jamiedolan

14 years ago

Originally Posted by MrYossu

Hello,

I'm just writing an autoresponder sequence, and tried it out on members of my family. The problem is that all of my messages end up in the junk folder.

Any ideas how I can avoid this?

Based on my testing, what others have told me and what I have read, your going to have a real hard time if you use your own server.

The companies like aweber and icontact have whitelist agreements with many large ISP's that a small or even mid size company could never hope to achieve.

Paying someone like aweber a monthly fee for something I could easily do myself seemed like a waste. But once I started doing some testing, I saw exactly what you did, even the most basic of messages got dumped into the spam folder. I had this setup on a established server, the server was not blacklisted, it had reverse DNS setup for the IP, etc. So no good reason to think it would get filtered as bulk, yet, there the message sit in the spam folder.

I like aweber the best, and I will be signing up with them.

Jamie Dolan

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davejohnson333 14 years ago

Whitelist them.
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LondonPaladin 14 years ago

Aweber runs each of my letters through spamassassin to check if an email will go to the spam folder. It's more than just keywords that can bounce to spam. If there is an image and not enough words, if certain phrases are used, or if certain sentences are too long a letter can fail.

Aweber is really worth the investment.
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MrYossu 14 years ago

Thanks to everyone for the replies and suggestions. I am going to try changing the wording of the e-mails to see if that helps.

I'm not sure where the idea of using my own server came from. I'm using my ISP's mail server, so shouldn't run onto problems that way. Still, worth testing out.

Thanks again
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KristiDaniels

14 years ago

Add the domains listed on this page to your block list:

Improving Email Deliverability

That will decrease your subscribe rate by about 2%, but it will increase your deliverability rate by 15%.

The net result is a 13% increase in profits.

[ 2 ] Thanks
2 replies

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MrYossu

14 years ago

Originally Posted by KristiDaniels

Wow, that's interesting. I bet Microsoft wouldn't be happy to see live.com on that list!

Have you tested this yourself? Just interested to know if others can confirm his experience.

Thanks

Thanks

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lazfin

14 years ago

Originally Posted by KristiDaniels

Add the domains listed on this page to your block list:
Improving Email Deliverability
That will decrease your subscribe rate by about 2%, but it will increase your deliverability rate by 15%.

Kristi, this is really interesting, thanks for the post. How are you defining "deliverability"?

Thanks

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KristiDaniels

14 years ago

I'm a "her", not a "his."

Yes. That is my report of my own test.

It is like a bad apple in a barrel. If you continue to add new subscribers from the problem domains, it spreads to the other apples.

Don't allow new subscribes from the problem domains and you lose about 2% of new subscribers who are unwilling to give you an alternative email address.

But you gain 15% in deliverability to the remaining domains.

That is a 13% improvement to your bottom line.

Thanks
1 reply

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MrYossu

14 years ago

Originally Posted by KristiDaniels

I'm a "her", not a "his."

Yes. That is my report of my own test.

Oops! Actually, I didn't realise it was your own report, which is why I referred to the originator in the third person (and mistakenly assumed that he was a he when in fact she was really a she!).

Originally Posted by KristiDaniels

It is like a bad apple in a barrel. If you continue to add new subscribers from the problem domains, it spreads to the other apples.

Don't allow new subscribes from the problem domains and you lose about 2% of new subscribers who are unwilling to give you an alternative email address.

But you gain 15% in deliverability to the remaining domains.

That is a 13% improvement to your bottom line.

OK, off to blacklist those domains. I'm not getting enough subscribers yet to do my own testing, and prefer to err on the side of caution.

Thanks again

Thanks

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talfighel

14 years ago

I don't really think that there is one rule for not getting your messages go to the JUNK folder.

When someone subscribes to your newsletter, after they sign up, show them this message. This is what I do for every subscriber. Take a look at the sentence that says;

We just sent an email to you with your subscription details. To ensure you receive our newsletter, please follow the instructions listed on this page.

Thank You For Subscribing To Our Work At Home Newsletter

That way, I let people know that it is possible that they may not get my emails if they don't do the following.

Hope this helps,

Tal

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MrYossu

14 years ago

Originally Posted by talfighel

Thanks for that. I was actually intending to do something similar myself.

I had even thought of showing different info to people based on their e-mail address. For example, if someone subscribed with a hotmail address, I would show a screenshot of a hotmail account with the first e-mail in the inbox, so they would know what to look for. I would also give specific instructions on how to whitelist my address.

If I didn't recognise the e-mail domain as being one of the big names, I woudl just show info for what the e-mail looks like in an outlook express inbox, as that covers a huge percentage of the non-web-based ones.

Thanks again

Thanks

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KristiDaniels

14 years ago

I define it the same as everyone else.

Your deliverability rate is the percentage of emails that you send that actually end up in your reader's inbox vs. being bounced dropped in the bit bucket or sent to a junk folder.

Thanks
1 reply

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lazfin

14 years ago

Originally Posted by KristiDaniels

Your deliverability rate is the percentage of emails that you send that actually end up in your reader's inbox vs. being bounced dropped in the bit bucket or sent to a junk folder.

Kristi, I am new to this and you are an expert so I'm hoping you can help me answer this question...how can I possibly measure deliverability? If my email is getting bounced back by the isp, that seems pretty straightforward, but once the customer has my email on their system, it becomes more problematic. If they don't open my email, how do I determine if that is due to lack of interest on their part, or because their local filters have shoved it into a spam folder where they can't see it?

Thanks
1 reply

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lazfin 14 years ago

*bump* Anyone on this issue of measuring deliverability?
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alamest 14 years ago

First of all I didn't know that email serve are filtering the word FREE and other words and made the message to go to spam/junk folder..

Before I used to blame the company but now I understood that email serve have some filter and they only send our message to spam or junk folder..

Thanks for sharing this information and I will help you out If I found any thing about this topic..

Thanks
Alam
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dimatrix Banned 14 years ago

All the replies you've got are quite true and i think you should try all. But if you want to use another autorespoder, i'll also join the bandwagon of those suggesting 'aweber'. I have nothing but good things to say about them.
Good luck.
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KristiDaniels 14 years ago

I will echo the recommendation for Aweber. Among the super low-cost autoresponders used by most IMers who are just getting started, I think Aweber is probably the best. They do work very hard to maintain a high deliverability rate.

You won't be able to spread your follow-up messages throughout the day with Aweber though. They also don't have the ability to block out certain days of the week or certain hours of the day which are huge deliverability imrprovers. There is also no way to automatically optimize the order of your follow-up messages and not mess up current subscribers with Aweber.

None of the really cheap auto-responders have these important features for high deliverability. You have to step up to the enterprise level email services (like the ones used by GM, the U.S. government, presidential campaigns, and Comcast) to get those kinds of features.
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How do I stop my e-mails going into the junk folder?

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