What are good open rates for email marketing?

by Brad Spencer

Posted: 16 years ago 11 replies

INTERNET MARKETING

Hey Warriors,

Just wondering what people have for open rates on here?

I'm running 20-30% per mailing and I think that's pretty good. I notice some things improve the open rate but I'm never usually higher than that.

What are some tips on getting higher open rates and what are your open rates?

Cheers,

Brad Spencer

PS- I'm in the IM niche...if that means anything.

#email #good #marketing #open #rates

Scot Standke

16 years ago

Hi Brad,

20 to 30% open rates are awesome.

I believe Frank Kern had a video showing one of his coming in at 25% open rate and he was extremely happy with that.

As long as you aren't deceiving your readers in your headline and you are getting 20 to 30% open rates, I really don't think you can ask too much more than that.

Scot

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peteinoz

16 years ago

Originally Posted by Scot Standke

I always click on Scots emails

LOL

Pete

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Brad Spencer

16 years ago

Originally Posted by Scot Standke

Scott,

Thanks for the feedback. I had a feeling that they were good open rates. I mean multiply that on a huge scale and that is a TON of people opening your emails.

Do you have any tips or strategies for consistently getting 20-30% open rates?

Cheers,

Brad Spencer

Thanks

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peteinoz 16 years ago

Brad,

After watching franks videos.. I went back and checked my open rates..

Im not mailing to lists as big as franks, though my open rates are considerably higher..

Though my niches are focused and Ive built my credibility with my lists over time..

You build credibility with your lists by giving them what they want and tons of quality surprise bonus's

Your open rates will increase..

Cheers

pete
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jasonl70

16 years ago

I've actually found my highest open rates were when I used a more generic newsletter type subject line, vs the catchy or tricky headlines. I guess it's easier for my subscribers to identify in their inbox. It also lowered my spam complaints greatly.

I quit tracking open rates, but my CTR rates on my broadcasts are often higher then 20%..

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-Jason

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Neil Morgan

16 years ago

Hello Brad

I would say that's pretty good.

For my own new 7 part email course which I run (obviously) with AutoResponse Plus, the stats (based on 1,768 subscribers) are:

Message #1: 30.4%
Message #2: 25.2%
Message #3: 21.2%
Message #4: 23.6%
Message #5: 20.4%
Message #6: 20%
Message #7: 19%

You may also find this of interest:

Email Newsletter Open Rates: April 2008 - Inbox Ideas: Email Marketing Tips by AWeber

Cheers,

Neil

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Brad Spencer

16 years ago

Originally Posted by Neil Morgan

Neil,

Just wanted to point out that your response was awesome.

Why do you feel the open rate goes down over time?

Cheers,

Brad Spencer

Thanks
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Cash Blasters Online 16 years ago

What I meant was, which do you value more? mass emails or website advertising?
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- Neil Morgan 16 years ago
  
  Hi Brad
  
  Why do you feel the open rate goes down over time?
  
  It could be for bad reasons - people are bored with me etc.
  
  It could be for good reasons - they're buying and not bothering with the course any more.
  
  So it's a good question and I'm going to be looking into it. This is a fairly new course and I decided to let it run for a full month (ie September) before I analyzed the numbers and started tweaking it.
  
  Cheers,
  
  Neil
  
  Thanks
  
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  Easy email marketing automation without moving your lists.
  
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Brad Spencer 16 years ago

Thanks for pointing some stuff out for me!

I feel like I'm on the right track with this stuff. A lot of all your stories reflect my instincts...which is a bit of a relief.

Cheers,

Brad Spencer
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Cash Blasters Online 16 years ago

So I was wondering do you find email success better than website success?
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What are good open rates for email marketing?

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