If you really don't mind writing articles, couldn't you just...

by Mattk
24 replies
If you really don't mind writing articles, couldn't you just go after the keywords with 500 or less monthly searches and a lot less competition with well optimized articles and land on page 1 easily.

I was just thinking if you did this for 10 keywords/articles, you could get the same amount of traffic as you could for just 1 highly competitive keyword that you will have to fight to get to the top with.

If you main goal is to get page views for adsense/affiliate ads, wouldn't this be just as good.

I'm just throwing this out there. I invite people to shoot holes in this theory since I just want to learn the ins and outs of article marketing.
#articles #mind #writing
  • Profile picture of the author Sara Young
    Yes. Definitely go after low competition keywords and land on page 1

    You will probably need a bit of backlinking to stay there, though.
    {{ DiscussionBoard.errors[1495607].message }}
    • Profile picture of the author Mattk
      Originally Posted by Sara Young View Post

      Yes. Definitely go after low competition keywords and land on page 1

      You will probably need a bit of backlinking to stay there, though.
      My thought were, The less competition the less work involved after the article gets ranked.

      Would it be possible for the article to stay ranked based on its own merits as well as the juice of the article directory? Just a hope that I have.
      {{ DiscussionBoard.errors[1495671].message }}
      • Profile picture of the author Steven Wagenheim
        Originally Posted by Mattk View Post

        My thought were, The less competition the less work involved after the article gets ranked.

        Would it be possible for the article to stay ranked based on its own merits as well as the juice of the article directory? Just a hope that I have.
        I have 6 articles in 6 sub niches of a main niche that are # 1 at Google
        with absolutely no backlinking at all. In fact, all I did was write the article
        and upload it to EZA.

        But those niches and keywords are few and far in between.
        {{ DiscussionBoard.errors[1495678].message }}
        • Profile picture of the author Mattk
          Originally Posted by Steven Wagenheim View Post


          But those niches and keywords are few and far in between.
          Let the hunt begin. Thanks Steve.
          {{ DiscussionBoard.errors[1495760].message }}
      • Profile picture of the author sylviad
        Originally Posted by Mattk View Post

        My thought were, The less competition the less work involved after the article gets ranked.

        Would it be possible for the article to stay ranked based on its own merits as well as the juice of the article directory? Just a hope that I have.
        Your article will gradually slip off of Page 1 after the first day as new articles are being added to the directories. To keep your article at the top, you will have to pump a lot of backlinks into it from quality sites around the internet. As long as those backlinks remain in place, your article will hold its position.

        That's what I'm told, anyway.

        Sylvia
        Signature
        :: Got a dog? Visit my blog. Dog Talk Weekly
        :: Writing, Audio Transcription Services? - Award-winning Journalist is taking new projects. Warrior Discounts!
        {{ DiscussionBoard.errors[1495784].message }}
  • Profile picture of the author Chris Thompson
    This thread is the crux of what I believe is a good strategy for article marketing. This is what I'm doing with one niche and it works VERY well.
    {{ DiscussionBoard.errors[1495820].message }}
  • Profile picture of the author Mattk
    Originally Posted by NY1 View Post

    Also, those keywords stats are not always accurate.

    HIGHLY.
    I would agree. I have 1 of my sites getting 60 uniques a day for a keyword while Google's keyword tool last told me 320 searches per month. 60x30=320:confused:

    Before that it told me not enough info to display. Oh well.
    {{ DiscussionBoard.errors[1495837].message }}
    • Profile picture of the author sylviad
      Originally Posted by Mattk View Post

      I would agree. I have 1 of my sites getting 60 uniques a day for a keyword while Google's keyword tool last told me 320 searches per month. 60x30=320:confused:

      Before that it told me not enough info to display. Oh well.
      It's true the keyword tool does not always work.

      I've run several keywords that seem obviously good simply by their design, but Google pulled up a list of word options, all saying "not enough data to display". I extremely doubt that NONE of the suggested words had searches either. Why did Google even provide them then if they are worthless keywords? Doesn't make sense to me.

      Sylvia
      Signature
      :: Got a dog? Visit my blog. Dog Talk Weekly
      :: Writing, Audio Transcription Services? - Award-winning Journalist is taking new projects. Warrior Discounts!
      {{ DiscussionBoard.errors[1495852].message }}
      • Profile picture of the author Mattk
        Originally Posted by sylviad View Post

        It's true the keyword tool does not always work.

        I've run several keywords that seem obviously good simply by their design, but Google pulled up a list of word options, all saying "not enough data to display". I extremely doubt that NONE of the suggested words had searches either. Why did Google even provide them then if they are worthless keywords? Doesn't make sense to me.

        Sylvia
        Agreed. I like to at least try to use some common sense with the research. It really helps to know a lot about your niches. If you have no idea about the niche you choose, you are going to have a tougher time trying to figure out if the information google (or anyone else) gives you is valid or not.
        {{ DiscussionBoard.errors[1495900].message }}
  • Profile picture of the author ebizman87
    Hey MATT,

    Thanks for starting this thread.A lot of good tips and ideas shared by fellow warriors and I'd like to share mine as well.

    Instead of going for keywords with 500 monthly search, WHY not combine 2 keywords with 500 monthly search and GET 1000 visitors a month?

    It's like hitting 2 birds in a single stone

    Another tip that I've recently discovered is that if you found a keyword with an EZA article in top 10, there's NO point writing another article at EZA and compete with the 1st one.It'll be hard to outrank it.

    So the best way to win it is by using another HIGH PR article directory such as GO and AB.I've just realized it with 1 of my article recently. My AB article can be seen in GOOGLE's 2nd page in 24 hours but I can't find my NEW EZA article in that list.

    My 2c..
    Signature
    {{ DiscussionBoard.errors[1495935].message }}
    • Profile picture of the author Mattk
      Originally Posted by ebizman87 View Post

      Instead of going for keywords with 500 monthly search, WHY not combine 2 keywords with 500 monthly search and GET 1000 visitors a month?
      I like it.
      {{ DiscussionBoard.errors[1495969].message }}
  • Profile picture of the author Allen Graves
    Hi Matt,

    I personally believe you have a great idea there...one thatI also follow. But I wouldn't suggest limiting your entire article arsenal to those thinly searched keyword phrases. You still need to target some bigger ones.

    Here's a blog post where I discussed this very thing...

    Keyword Phrase Monthly Search Volume - Should You Target Low Volume Keywords?

    A lot, however, depends on your niche, your writing style, your target audience, your product, etc... but right now, keyword research and choice is probably the most important aspect of a successful article marketing campaign.

    Respectfully,
    Allen Graves
    Signature
    Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
    {{ DiscussionBoard.errors[1495947].message }}
    • Profile picture of the author Mattk
      Originally Posted by Allen Graves View Post

      Hi Matt,

      I personally believe you have a great idea there...one thatI also follow. But I wouldn't suggest limiting your entire article arsenal to those thinly searched keyword phrases. You still need to target some bigger ones.

      Here's a blog post where I discussed this very thing...

      Keyword Phrase Monthly Search Volume - Should You Target Low Volume Keywords?

      A lot, however, depends on your niche, your writing style, your target audience, your product, etc... but right now, keyword research and choice is probably the most important aspect of a successful article marketing campaign.

      Respectfully,
      Allen Graves
      Allen, If I was only able to interview you for a couple hours, I would have a lot more money in my pocket.

      As always, Thanks for your advise.
      {{ DiscussionBoard.errors[1495975].message }}
    • Profile picture of the author sylviad
      Originally Posted by Allen Graves View Post

      Hi Matt,

      I personally believe you have a great idea there...one thatI also follow. But I wouldn't suggest limiting your entire article arsenal to those thinly searched keyword phrases. You still need to target some bigger ones.

      Here's a blog post where I discussed this very thing...

      Keyword Phrase Monthly Search Volume - Should You Target Low Volume Keywords?

      A lot, however, depends on your niche, your writing style, your target audience, your product, etc... but right now, keyword research and choice is probably the most important aspect of a successful article marketing campaign.

      Respectfully,
      Allen Graves
      Allen...

      This is exactly what I was thinking:

      "When it comes to internet users, they are not just searching for the obvious phrases, in fact there is a very large percentage of internet searchers who are typing in phrases that aren't even listed in the keyword phrase tools."

      We can't possibly know what people are typing in. And, keywords are constantly evolving. They have to start somewhere. They don't just suddenly appear in the listings with 100s of searches.

      Thank you for confirming my thoughts.

      Sylvia
      Signature
      :: Got a dog? Visit my blog. Dog Talk Weekly
      :: Writing, Audio Transcription Services? - Award-winning Journalist is taking new projects. Warrior Discounts!
      {{ DiscussionBoard.errors[1496001].message }}
      • Profile picture of the author Ben Holmes
        Originally Posted by sylviad View Post

        Allen...

        This is exactly what I was thinking:

        "When it comes to internet users, they are not just searching for the obvious phrases, in fact there is a very large percentage of internet searchers who are typing in phrases that aren't even listed in the keyword phrase tools."

        We can't possibly know what people are typing in. And, keywords are constantly evolving. They have to start somewhere. They don't just suddenly appear in the listings with 100s of searches.

        Thank you for confirming my thoughts.

        Sylvia
        I read, and I believe it was an authoritative Google site (but simply cannot recall now...) that half of all searches on Google have never been searched for before.

        If true, that's a fascinating stat for those who submit longer articles and simply end up ranking for all sorts of odds and ends.
        {{ DiscussionBoard.errors[1496097].message }}
  • Profile picture of the author thecableguy
    Originally Posted by Mattk View Post

    If you really don't mind writing articles, couldn't you just go after the keywords with 500 or less monthly searches and a lot less competition with well optimized articles and land on page 1 easily.
    Yes but only a percentage of those searches will actually click on your listing, ballpark figure on page 1 is around 5%, and only a percentage of those will actually click on your adsense or affiliate links. The percent for affiliate sales would be even lower. Don't go to low or it'll be a long wait. JMO
    {{ DiscussionBoard.errors[1496000].message }}
  • Profile picture of the author Zeus66
    A lot depends on what you do with the traffic, too. We usually get so caught up in driving more traffic that we neglect making improvements to get more of those visitors to do what we need once they get to our sites. It took me way too long to get this through my thick skull, but once you test and tweak your landing page - be it squeeze page, adsense page, affiliate page, review page, sales page, whatever - it takes the pressure off of your traffic needs.

    Also, since the topic here is really article marketing, I'd add that the best model I've found in many years as an article marketer is driving traffic to a squeeze page featuring a free report that's closely related to the article's topic. Done correctly, you can turn 50% or more of your visitors into subscribers to your email list this way. Article traffic is absolutely awesome for this purpose! Build that list, then tap them for sales once you've developed a good rapport with the members by giving them value in every email you send to them. It's tried-and-true and works amazingly well when the source of traffic is through your articles.

    John
    {{ DiscussionBoard.errors[1496017].message }}
    • Profile picture of the author rickkettner
      Originally Posted by Zeus66 View Post

      A lot depends on what you do with the traffic, too. We usually get so caught up in driving more traffic that we neglect making improvements to get more of those visitors to do what we need once they get to our sites. It took me way too long to get this through my thick skull, but once you test and tweak your landing page - be it squeeze page, adsense page, affiliate page, review page, sales page, whatever - it takes the pressure off of your traffic needs.
      QFT. Focus on creating quality content and well designed landing pages so that people don't just land on your website, but they STAY on your website.

      Also, avoid offering too many options to new visitors. Give them one or two specific things to do (like signing up for a newsletter, or adding you on a social network).
      {{ DiscussionBoard.errors[1496032].message }}
  • Profile picture of the author Joanne Reid
    Great thread. I too have wondered about going after keywords with 500 or less monthly...I keep thinking about all the advice and details and outlines about choosing keywords and kept thinking how I would much prefer to write about my passions even if they are not top popular topics. Maybe only 5,000 people on earth are also interested but I'd have fun writing about these things and maybe they would be glad to find information on the topic.
    {{ DiscussionBoard.errors[1496070].message }}
  • Profile picture of the author Allen Graves
    Thanks Sylvia, Matt,

    It really is crazy to see what some people will search for - and on a consistent level! One of the funniest ones I see consistently is "How to find out if someone is dead."

    I always think to myself, "Cold to the touch, no heartbeat, unresponsive..." LOL

    Respectfully,
    Allen Graves

    p.s. I do understand the nature of that search term, I was just making a joke.
    Signature
    Every day I check the obituaries. If I don't see my name there, then I know it's going to be a good day!
    {{ DiscussionBoard.errors[1498170].message }}
  • Profile picture of the author Rod Cortez
    Matt, that could work, but there are a lot of other factors to consider than simply picking keywords with 500 or less monthly searches. Not all keywords are created equal. While keyword research is important I don't see too many people talk about what to do after they submit their article. Do they take the article RSS feed and submit to rss directories? Do they create a press release and then release it PR directories / firms? Do they convert their article into a video and then submit that video to video directories / SEs like Youtube? Do they place the article on their own website? Do they take one of their articles and then write a longer report based on that article and distribute it virally?

    I've found that if people use the principle of CANP (Constant And Neverending Promotion) that they will be amazed at how many visitors they can get in 2 to 4 months. My staff and I have been experimenting with a lot of different content marketing techniques, many of which we learned from this forum and the War Room, and we're discovering that you can get into the top of Google or Yahoo or MSN in some pretty competitive niches if you focus on the user experience (quality content, natural-looking back-linking, etc.). You'll notice that in certain niches on certain keywords that there are certain websites and companies that are always on top. It's because they've taken the time to age their website, get quality linking to their site, and generally have good content.

    SEs are getting more and more sophisticated as time goes on, those that focus on the user experience today are going to have websites and blogs that will be around for decades and not sandboxed or penalized by the SEs.

    RoD "Coffee-Makes-The-World-Go-Round" Cortez
    Signature
    "Your personal philosophy is the greatest determining factor in how your life works out."
    - Jim Rohn
    {{ DiscussionBoard.errors[1498214].message }}
    • Profile picture of the author Mattk
      Originally Posted by Rod Cortez View Post

      Matt, that could work, but there are a lot of other factors to consider than simply picking keywords with 500 or less monthly searches. Not all keywords are created equal. While keyword research is important I don't see too many people talk about what to do after they submit their article. Do they take the article RSS feed and submit to rss directories? Do they create a press release and then release it PR directories / firms? Do they convert their article into a video and then submit that video to video directories / SEs like Youtube? Do they place the article on their own website? Do they take one of their articles and then write a longer report based on that article and distribute it virally?

      I've found that if people use the principle of CANP (Constant And Neverending Promotion) that they will be amazed at how many visitors they can get in 2 to 4 months. My staff and I have been experimenting with a lot of different content marketing techniques, many of which we learned from this forum and the War Room, and we're discovering that you can get into the top of Google or Yahoo or MSN in some pretty competitive niches if you focus on the user experience (quality content, natural-looking back-linking, etc.). You'll notice that in certain niches on certain keywords that there are certain websites and companies that are always on top. It's because they've taken the time to age their website, get quality linking to their site, and generally have good content.

      SEs are getting more and more sophisticated as time goes on, those that focus on the user experience today are going to have websites and blogs that will be around for decades and not sandboxed or penalized by the SEs.

      RoD "Coffee-Makes-The-World-Go-Round" Cortez
      Thanks Rod, that is some great advise. I guess the moral of the story is never stop promoting. Looks like I have my work cut out for me
      {{ DiscussionBoard.errors[1498280].message }}
  • Profile picture of the author Jonathan Beacher
    Great thread. One thing I'll add is that when you're in the process of writing a lot of articles on a consistent basis, you'll inadvertently capture a lot of long tail keywords you would have never normally thought of. I suppose this only works if you've got the articles on your own site, but constantly going on Analytics and finding out what keywords people are using to get to your site means you can find keywords that work, and target your articles accordingly.
    {{ DiscussionBoard.errors[1498458].message }}

Trending Topics