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I Know I'm Late, But What Are These New FTC Changes?

by Chris C.
8 replies
I haven't been around for a while but i'm about to start affiliate marketing. What are these new FTC changes people are talking about? Also, how does it affect affiliate marketing?
#ftc #late
  • Profile picture of the author fredjr1978
    Here is a video link that you can watch to help get yourself caught up:

    FTC Update Video

    Enjoy..
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  • Profile picture of the author netwiseprofits
    Here is the link to the FTC changes

    FTC Publishes Final Guides Governing Endorsements, Testimonials

    and here is a link for some videos from the FTC

    Federal Trade Commission's Advertising - Edorsement Guide Videos

    Hope this helps
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  • Profile picture of the author actionplanbiz
    one of them is to make it crystal clear that you are going to make a commission if they buy from your link.
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  • Profile picture of the author silvervixen
    The new guidelines are not so much new as updated to reflect advances in technology.

    The main gist is that if you use testimonials, you can't rely on the disclaimer "results not typical." You must explain what "typical results" are. If you don't know what typical results are, don't use testimonials that give specific results.

    For affiliates/bloggers, you must disclose, in an area that is accessible and readily viewable that you will earn money if someone buys something you've recommended.

    That's pretty much it.
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    • Profile picture of the author Chris C.
      So are people actually following these guidelines laid out by the FTC? Because I just looked around EZA and a lot of the links go to peoples sites promoting products, but they don't let them know that they are being paid a commission if they choose to by through their link... Am I missing something here?
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      • Profile picture of the author fredjr1978
        Originally Posted by Chris C. View Post

        So are people actually following these guidelines laid out by the FTC? Because I just looked around EZA and a lot of the links go to peoples sites promoting products, but they don't let them know that they are being paid a commission if they choose to by through their link... Am I missing something here?
        The fact is the FTC is over loaded right now with these changes. How long are they willing to play the gambling game is up to them. Make the changes now, so you don't have a lawsuit knocking on your door..
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      • Profile picture of the author SirHandsome
        Originally Posted by Chris C. View Post

        So are people actually following these guidelines laid out by the FTC? Because I just looked around EZA and a lot of the links go to peoples sites promoting products, but they don't let them know that they are being paid a commission if they choose to by through their link... Am I missing something here?
        Doesn't seem to me like many people are making many changes, big corporations included. I just walked out of Chase bank today and saw at least a dozen traditional ads and testimonials that violated these "guidelines" (of course, the usual bias says that they're 'exempt', but whatever)
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        • Profile picture of the author fredjr1978
          Originally Posted by SirHandsome View Post

          Doesn't seem to me like many people are making many changes, big corporations included. I just walked out of Chase bank today and saw at least a dozen traditional ads and testimonials that violated these "guidelines" (of course, the usual bias says that they're 'exempt', but whatever)
          My feeling on this is, if you know the law or rules.....follow them. Let the law take care of those who dont.
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