Marketers SHOULD Complain About Marketing

Justin Jordan · 09-26-2008, 07:42 PM

There's been a tendency as of late for people, whenever some mentions they don't like a certain marketing technique, to bust people's chops for being a marketer and complaining about being marketed to.

Which just doesn't make any sense.

For one thing, it implies that anything goes in terms of marketing, that any technique is okay. And that just isn't true.

But even more importantly, we should complain. If not us, then who? The majority of people who don't know a blessed thing about marketing?

We should be talking about what we like, what we don't. We should be talking about what works, what doesn't.

There are lots of newbies here (and that includes me) and if they don't read here what works and what just annoys people, then they're not going to know what they maybe shouldn't do.

If we don't talk about what kind of marketing we like and we think works, then we're going to spawn generation after generation of people using ham handed techniques that give all of us a bad name.

There's value to be had in learning why somebody does something that annoys. Pissed that you're being offered a million upsells? Maybe they know something you don't. You might not like it even after you find out why, but at least you'll have a clearer idea of what is right for you.

So complain. It's good for you.

Brad Spencer · 09-26-2008, 08:22 PM

I like your attitude about that. I agree with you.

Thanks for posting an honest opinion of yours that wasn't BS or ignorant. I truly appreciate the fact your headline was accurate to your post. Nothing annoys me more than BS headlines on WF that waste my time.

Cheers,

Brad Spencer

JustinBrooke · 09-26-2008, 08:27 PM

Always nice to talk to another Justin...

Here's my view on the ongoing argument you are talking about.
Most people that complain about the upsells are not the target
audience of the upsale. That's why they didn't buy and feel
annoyed by the process.

However, the people that did buy LOVED the chance to get more
of the stuff they were buying. The chance to get a little closer
to their guru. The chance to collect more of what they love.

Certain people in their buying mode like to buy up as much as they
can get of the item they are purchasing. Try this out on a fifth
grader with Pokemon cards! The fifth grader doesn't just want the
one pack they want it all because they are obsessed with the topic.

The dirty part is that some of these non-buyers come back here
telling people how bad it is just because the offer wasn't for them
and now some rookie never does an upsell process. Thinking that
upsells are evil. Who are we to take that money from them?

Also from the view of the business owner I don't care about all
the people who are saying no. I can't possibly handle every single
customer in a market. I only want the people saying yes. That's
why a salesman makes 100 phone calls to make one sale.

If that salesman looked at his results the way most people talk
about the upsell process. Then technically he should never make
calls again because most people say no to him over the phone.

Personally, I have tried both routes and found that having upsells
is the better way to go. My core customers love the extra content
and value. They love being in that "platinum" club getting something
more special then the "bronzes."

If my product is good and helpful to the world then it is my responsibility
to get it into the hands of as many peoples as I can. If a free offer
with a bazillion upsells is the best way for me to do that then thats what
I have to do.

Justin Jordan · 09-26-2008, 08:27 PM

Quote:

Originally Posted by Brad Spencer

I like your attitude about that. I agree with you.

Thanks for posting an honest opinion of yours that wasn't BS or ignorant. I truly appreciate the fact your headline was accurate to your post. Nothing annoys me more than BS headlines on WF that waste my time.

Cheers,

Brad Spencer

Thanks!

Taking my own advice - man, I don't like misleading headlines either. I don't mind if they're clever and make you wonder what the heck the poster is talking about, but titles that are flat out misleading are just irritating.

09-26-2008, 07:42 PM	#1
Justin Jordan Advanced Warrior War Room Member Join Date: Oct 2007 Location: The wilds of Pennsylvania Posts: 772 Thanks: 45 Thanked 119 Times in 62 Posts	Marketers SHOULD Complain About Marketing There's been a tendency as of late for people, whenever some mentions they don't like a certain marketing technique, to bust people's chops for being a marketer and complaining about being marketed to. Which just doesn't make any sense. For one thing, it implies that anything goes in terms of marketing, that any technique is okay. And that just isn't true. But even more importantly, we should complain. If not us, then who? The majority of people who don't know a blessed thing about marketing? We should be talking about what we like, what we don't. We should be talking about what works, what doesn't. There are lots of newbies here (and that includes me) and if they don't read here what works and what just annoys people, then they're not going to know what they maybe shouldn't do. If we don't talk about what kind of marketing we like and we think works, then we're going to spawn generation after generation of people using ham handed techniques that give all of us a bad name. There's value to be had in learning why somebody does something that annoys. Pissed that you're being offered a million upsells? Maybe they know something you don't. You might not like it even after you find out why, but at least you'll have a clearer idea of what is right for you. So complain. It's good for you.
	If You Need Money, You Need Authority. If You Need Authority, You Need Me. Click Here Now. Last edited by Justin Jordan; 09-26-2008 at 07:43 PM. Reason: Clarity

09-26-2008, 08:22 PM	#2
Brad Spencer Senior Trusted Advisor War Room Member Join Date: Dec 2007 Location: Winter Garden, FL Posts: 2,125 Thanks: 912 Thanked 551 Times in 289 Posts Social Networking Contact Info	Re: Marketers SHOULD Complain About Marketing I like your attitude about that. I agree with you. Thanks for posting an honest opinion of yours that wasn't BS or ignorant. I truly appreciate the fact your headline was accurate to your post. Nothing annoys me more than BS headlines on WF that waste my time. Cheers, Brad Spencer
	Mad PLR Secrets: Turn Your Dusty PLR Into Cash Machines Product Creation Roadmap- Profit From WSOs and Niche Clickbank Products PLR Cash Creators: Crush It Creating PLR For Warriors

09-26-2008, 08:27 PM	#3
JustinBrooke The Traffic Strategist War Room Member Join Date: Sep 2007 Location: SITEFling.com Posts: 798 Blog Entries: 1 Thanks: 138 Thanked 151 Times in 65 Posts Social Networking	Re: Marketers SHOULD Complain About Marketing Always nice to talk to another Justin... Here's my view on the ongoing argument you are talking about. Most people that complain about the upsells are not the target audience of the upsale. That's why they didn't buy and feel annoyed by the process. However, the people that did buy LOVED the chance to get more of the stuff they were buying. The chance to get a little closer to their guru. The chance to collect more of what they love. Certain people in their buying mode like to buy up as much as they can get of the item they are purchasing. Try this out on a fifth grader with Pokemon cards! The fifth grader doesn't just want the one pack they want it all because they are obsessed with the topic. The dirty part is that some of these non-buyers come back here telling people how bad it is just because the offer wasn't for them and now some rookie never does an upsell process. Thinking that upsells are evil. Who are we to take that money from them? Also from the view of the business owner I don't care about all the people who are saying no. I can't possibly handle every single customer in a market. I only want the people saying yes. That's why a salesman makes 100 phone calls to make one sale. If that salesman looked at his results the way most people talk about the upsell process. Then technically he should never make calls again because most people say no to him over the phone. Personally, I have tried both routes and found that having upsells is the better way to go. My core customers love the extra content and value. They love being in that "platinum" club getting something more special then the "bronzes." If my product is good and helpful to the world then it is my responsibility to get it into the hands of as many peoples as I can. If a free offer with a bazillion upsells is the best way for me to do that then thats what I have to do.
	You ROCK!, Justin Brooke P.S. Now, clients will approach YOU instead of you chasing them. Read this free article