Should I buy a solo mailing on a list of 14,000 IMers?

Brad Spencer · 09-26-2008, 08:29 PM

Hey Warriors,

I'm debating whether to purchase/test the ability of making a solo mailing on a list of 14k people who are interested in IM.

Has anyone done this and what are some pros/cons of doing this?

Cheers,

Brad Spencer

matthewd · 09-26-2008, 08:36 PM

I've never done it, but personally I would be a little weary of it.

I would suggest seeing if you can run a test for a smaller fee first to a smaller portion of the list... if you get good results, then go for the big one.

getsmartt · 09-26-2008, 08:40 PM

I agree having purchased such a mailing with a 0 response rate, I highly recommend doing a test run first!

jhongren · 09-26-2008, 08:56 PM

Hi Brad,

I would personally ask about how the list is built.

As Andy has shared a few days ago, it is not the quantity even though big numbers really sound tempting.

Conversion is better and if this list has bought similar product like what you are going to offer.

Are they hungry or they are already sleeping because of overfeeding?

Other questions will be like how is the relationship between the list with the list owner? Strong or weak...or they have no idea how they end up in the list...

Just some questions I would ask.

Brad, wish you all the best in your email blast!

Cheers,
John

Michael Mayo · 09-26-2008, 09:01 PM

Hi Brad,

If you don't know that the person has a good reputation or that the
company your dealing with is on the up an up then, I wouldn't do it.

If you do and it all goes bad, then you will have branded your self as what
ever bad happens.

Heck, why not just do a JV with someone that has a big list targeted at
your market? Find a competitor and make them an offer they can't refuse. ;-)

Have a Great Day!
Michael

Quote:

Originally Posted by Brad Spencer

Hey Warriors,

I'm debating whether to purchase/test the ability of making a solo mailing on a list of 14k people who are interested in IM.

Has anyone done this and what are some pros/cons of doing this?

Cheers,

Brad Spencer

Joseph Then · 09-26-2008, 09:12 PM

There is one SURE-FIRE mailing list and you will pay only $20 and you get over 100+ views.

Interested?

It's WSO.

craigraphael · 09-27-2008, 03:31 PM

I think that knowing what type of list it is is important. I mean, is it a list of known buyers? Or is it people that sign up for a bunch of free stuff? Typically, as you can see, people are leary about "lists" that are NOT their own. I would spend any money testing it. I'd find out what type of list is and is that list seperated from buyers or not? How old is the list? Was it built by that person themselves or did they purchase a co-registration list or what?

Ask more questions and determine those answers. If they aren't willing/cannot answer them, move on and save your money. Invest it in something that you already know works.

That's my 2 cents at least. Good luck to you either way!

Sincerely,

Craig Raphael

myob · 09-27-2008, 03:44 PM

If they are IMers, you will get mostly counter-offers from them trying to sell you on their own products. Your best bet is find a non-IM niche list. I've already been there, done that.

Gene Pimentel · 09-27-2008, 04:18 PM

Quote:

Originally Posted by Joseph Then

There is one SURE-FIRE mailing list and you will pay only $20 and you get over 100+ views.

Interested?

It's WSO.

Very true -- That's a good way to look at it!

Chris Lockwood · 09-27-2008, 04:20 PM

Is it a regular ezine/newsletter that you've seen? If so, if the price is reasonable, I'd go for it.

AndrewCavanagh · 09-27-2008, 06:57 PM

Solo mailings can be very lucrative but your profits (or losses) depend on the quality of the list.

You need to track your sales from each mailing so you know whether you're making enough sales to justify paying for the mailing.

Also it's wise to check if there are testimonials and/or reviews for each list and how old they are.

A list that was bringing in huge profits 12 months ago can be as cold as stone now.

You'll find that with many of the really large lists where you pay many hundreds of dollars for a mailing they'll often offer a mailing of a smaller portion of your list.

If the smaller mailing is profitable it's probably worth testing the larger mailing too.

Mailing to a list of 14,000 is likely to be fairly cheap anyway so you're unlikely to lose your shirt but realistically you should be willing to pay for that first mailing and make back nothing.

If you can't afford that risk then find a list with a lower fee to start your solo mailing with.

Kindest regards,
Andrew Cavanagh

Steven Wagenheim · 09-27-2008, 07:02 PM

Brad, here's how to get that solo mailing for FREE.

Write to the list owner and offer to write a series of articles for his list. Even
offer to let him use HIS affiliate link for the mailings.

I won't go into more detail because I think it is clear enough how powerful
this tactic can be.

09-26-2008, 08:29 PM	#1
Brad Spencer Senior Trusted Advisor War Room Member Join Date: Dec 2007 Location: Winter Garden, FL Posts: 2,125 Thanks: 904 Thanked 551 Times in 289 Posts Social Networking Contact Info	Should I buy a solo mailing on a list of 14,000 IMers? Hey Warriors, I'm debating whether to purchase/test the ability of making a solo mailing on a list of 14k people who are interested in IM. Has anyone done this and what are some pros/cons of doing this? Cheers, Brad Spencer
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09-26-2008, 08:36 PM	#2
matthewd Licensing Pro War Room Member Join Date: Aug 2007 Location: Springfield, MO Posts: 838 Thanks: 92 Thanked 44 Times in 34 Posts Social Networking	Re: Should I buy a solo mailing on a list of 14,000 IMers? I've never done it, but personally I would be a little weary of it. I would suggest seeing if you can run a test for a smaller fee first to a smaller portion of the list... if you get good results, then go for the big one.

09-26-2008, 08:40 PM	#3
getsmartt Getting Smarter every Day War Room Member Join Date: Feb 2008 Location: Spokane, WA, USA. Posts: 915 Thanks: 316 Thanked 156 Times in 122 Posts Social Networking Contact Info	Re: Should I buy a solo mailing on a list of 14,000 IMers? I agree having purchased such a mailing with a 0 response rate, I highly recommend doing a test run first!
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09-26-2008, 08:56 PM	#4
jhongren JohnYeo.name War Room Member Join Date: Jul 2008 Location: Singapore Posts: 2,639 Blog Entries: 2 Thanks: 454 Thanked 237 Times in 123 Posts Social Networking Contact Info	Re: Should I buy a solo mailing on a list of 14,000 IMers? Hi Brad, I would personally ask about how the list is built. As Andy has shared a few days ago, it is not the quantity even though big numbers really sound tempting. Conversion is better and if this list has bought similar product like what you are going to offer. Are they hungry or they are already sleeping because of overfeeding? Other questions will be like how is the relationship between the list with the list owner? Strong or weak...or they have no idea how they end up in the list... Just some questions I would ask. Brad, wish you all the best in your email blast! Cheers, John
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09-26-2008, 09:12 PM	#6
Joseph Then Senior Warrior Member War Room Member Join Date: Sep 2005 Location: Singapore Posts: 4,161 Thanks: 35 Thanked 237 Times in 141 Posts Social Networking	Re: Should I buy a solo mailing on a list of 14,000 IMers? There is one SURE-FIRE mailing list and you will pay only $20 and you get over 100+ views. Interested? It's WSO.
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09-27-2008, 03:31 PM	#7
craigraphael Active Warrior Join Date: Sep 2008 Location: Manzanita, Oregon USA Posts: 72 Thanks: 0 Thanked 6 Times in 6 Posts Social Networking	Re: Should I buy a solo mailing on a list of 14,000 IMers? I think that knowing what type of list it is is important. I mean, is it a list of known buyers? Or is it people that sign up for a bunch of free stuff? Typically, as you can see, people are leary about "lists" that are NOT their own. I would spend any money testing it. I'd find out what type of list is and is that list seperated from buyers or not? How old is the list? Was it built by that person themselves or did they purchase a co-registration list or what? Ask more questions and determine those answers. If they aren't willing/cannot answer them, move on and save your money. Invest it in something that you already know works. That's my 2 cents at least. Good luck to you either way! Sincerely, Craig Raphael
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09-27-2008, 03:44 PM	#8
myob Mind Your Own Business War Room Member Join Date: Jul 2002 Location: Los Angeles, CA Posts: 3,500 Thanks: 538 Thanked 2,118 Times in 1,303 Posts	Re: Should I buy a solo mailing on a list of 14,000 IMers? If they are IMers, you will get mostly counter-offers from them trying to sell you on their own products. Your best bet is find a non-IM niche list. I've already been there, done that.

09-27-2008, 04:20 PM	#10
Chris Lockwood Senior Warrior Member Join Date: Aug 2008 Location: central Florida Posts: 1,553 Blog Entries: 2 Thanks: 89 Thanked 101 Times in 82 Posts Social Networking	Re: Should I buy a solo mailing on a list of 14,000 IMers? Is it a regular ezine/newsletter that you've seen? If so, if the price is reasonable, I'd go for it.
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09-27-2008, 06:57 PM	#11
AndrewCavanagh Senior Warrior Member War Room Member Join Date: Dec 2006 Location: Cairns, Australia. Posts: 3,267 Thanks: 3 Thanked 784 Times in 425 Posts	Re: Should I buy a solo mailing on a list of 14,000 IMers? Solo mailings can be very lucrative but your profits (or losses) depend on the quality of the list. You need to track your sales from each mailing so you know whether you're making enough sales to justify paying for the mailing. Also it's wise to check if there are testimonials and/or reviews for each list and how old they are. A list that was bringing in huge profits 12 months ago can be as cold as stone now. You'll find that with many of the really large lists where you pay many hundreds of dollars for a mailing they'll often offer a mailing of a smaller portion of your list. If the smaller mailing is profitable it's probably worth testing the larger mailing too. Mailing to a list of 14,000 is likely to be fairly cheap anyway so you're unlikely to lose your shirt but realistically you should be willing to pay for that first mailing and make back nothing. If you can't afford that risk then find a list with a lower fee to start your solo mailing with. Kindest regards, Andrew Cavanagh
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09-27-2008, 07:02 PM	#12
Steven Wagenheim Content & Copywriting Wiz War Room Member Join Date: Dec 2006 Location: Roselle, NJ, USA Posts: 16,394 Blog Entries: 11 Thanks: 1,531 Thanked 6,192 Times in 2,288 Posts Social Networking	Re: Should I buy a solo mailing on a list of 14,000 IMers? Brad, here's how to get that solo mailing for FREE. Write to the list owner and offer to write a series of articles for his list. Even offer to let him use HIS affiliate link for the mailings. I won't go into more detail because I think it is clear enough how powerful this tactic can be.
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