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Should I buy a solo mailing on a list of 14,000 IMers?

by Brad Spencer
10 replies
Hey Warriors,

I'm debating whether to purchase/test the ability of making a solo mailing on a list of 14k people who are interested in IM.

Has anyone done this and what are some pros/cons of doing this?

Cheers,

Brad Spencer
#buy #imers #list #mailing #solo
  • Profile picture of the author matthewd
    I've never done it, but personally I would be a little weary of it.

    I would suggest seeing if you can run a test for a smaller fee first to a smaller portion of the list... if you get good results, then go for the big one.
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  • Profile picture of the author getsmartt
    I agree having purchased such a mailing with a 0 response rate, I highly recommend doing a test run first!
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  • Profile picture of the author jhongren
    Hi Brad,

    I would personally ask about how the list is built.

    As Andy has shared a few days ago, it is not the quantity even though big numbers really sound tempting.

    Conversion is better and if this list has bought similar product like what you are going to offer.

    Are they hungry or they are already sleeping because of overfeeding?

    Other questions will be like how is the relationship between the list with the list owner? Strong or weak...or they have no idea how they end up in the list...

    Just some questions I would ask.

    Brad, wish you all the best in your email blast!

    Cheers,
    John
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  • Profile picture of the author Michael Mayo
    Hi Brad,

    If you don't know that the person has a good reputation or that the
    company your dealing with is on the up an up then, I wouldn't do it.

    If you do and it all goes bad, then you will have branded your self as what
    ever bad happens.

    Heck, why not just do a JV with someone that has a big list targeted at
    your market? Find a competitor and make them an offer they can't refuse. ;-)

    Have a Great Day!
    Michael

    Originally Posted by Brad Spencer View Post

    Hey Warriors,

    I'm debating whether to purchase/test the ability of making a solo mailing on a list of 14k people who are interested in IM.

    Has anyone done this and what are some pros/cons of doing this?

    Cheers,

    Brad Spencer
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  • Profile picture of the author Joseph Then
    There is one SURE-FIRE mailing list and you will pay only $20 and you get over 100+ views.

    Interested?

    It's WSO.
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    • Profile picture of the author Gene Pimentel
      Originally Posted by Joseph Then View Post

      There is one SURE-FIRE mailing list and you will pay only $20 and you get over 100+ views.

      Interested?

      It's WSO.
      Very true -- That's a good way to look at it!
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  • Profile picture of the author craigraphael
    I think that knowing what type of list it is is important. I mean, is it a list of known buyers? Or is it people that sign up for a bunch of free stuff? Typically, as you can see, people are leary about "lists" that are NOT their own. I would spend any money testing it. I'd find out what type of list is and is that list seperated from buyers or not? How old is the list? Was it built by that person themselves or did they purchase a co-registration list or what?

    Ask more questions and determine those answers. If they aren't willing/cannot answer them, move on and save your money. Invest it in something that you already know works.

    That's my 2 cents at least. Good luck to you either way!

    Sincerely,

    Craig Raphael
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    • Profile picture of the author myob
      If they are IMers, you will get mostly counter-offers from them trying to sell you on their own products. Your best bet is find a non-IM niche list. I've already been there, done that.
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  • Profile picture of the author Chris Lockwood
    Is it a regular ezine/newsletter that you've seen? If so, if the price is reasonable, I'd go for it.
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    • Profile picture of the author AndrewCavanagh
      Solo mailings can be very lucrative but your profits (or losses) depend on the quality of the list.

      You need to track your sales from each mailing so you know whether you're making enough sales to justify paying for the mailing.

      Also it's wise to check if there are testimonials and/or reviews for each list and how old they are.

      A list that was bringing in huge profits 12 months ago can be as cold as stone now.

      You'll find that with many of the really large lists where you pay many hundreds of dollars for a mailing they'll often offer a mailing of a smaller portion of your list.

      If the smaller mailing is profitable it's probably worth testing the larger mailing too.

      Mailing to a list of 14,000 is likely to be fairly cheap anyway so you're unlikely to lose your shirt but realistically you should be willing to pay for that first mailing and make back nothing.

      If you can't afford that risk then find a list with a lower fee to start your solo mailing with.

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author Steven Wagenheim
        Brad, here's how to get that solo mailing for FREE.

        Write to the list owner and offer to write a series of articles for his list. Even
        offer to let him use HIS affiliate link for the mailings.

        I won't go into more detail because I think it is clear enough how powerful
        this tactic can be.
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