Are you selling "this" to boost sales?
Use Convenience as a Major Selling Point
It is well known that one of the biggest reasons someone buys your information product, is because they want to solve a problem. People will gladly pay for a solution to a gut-wrenching problem they are having.
However, there is another thing that people will eagerly pay for and that is convenience.
It is said that all information is available for free somewhere online. Even the information that you are trying to sell. If this is the case, why would someone pay you for information they can get themselves for free?
This is where the benefit of convenience becomes one of your biggest selling points. Yes, the information is freely available yet people will still pay to get the information from you because of the convenience factor.
Finding information online takes work. You have to search for it using search engines and other online resources. Not everyone is good at using the internet for research. Not everyone wants to spend time doing research.
People who are inexperienced when it comes to searching for information online find it an excruciating chore just to find what they are looking for.
What the experienced marketer knows how to do is put the desired information in front of the people who want it. They make it easy for this information to be found. They also make it easy for the information to be utilized.
Instead of spending hours of their own time to locate the information they are looking for, people will gladly pay to get this information quickly.
In short, they will pay for convenience.
This applies to paying for a service as well as an information product.
As an example, almost everyone would be familiar with the experience of having a repair man come to your home to fix an appliance like your washing machine.
The repairman is not doing anything special to fix it. They are simply applying their knowledge, which they spent countless hours to obtain, to fix your washing machine.
You could take the time to learn the same information that the repairman already knows. However, this would take hours of reading or schooling.
Therefore, it is more convenient to spend money to have the repairman fix the washing machine immediately.
In fact, you may already know how to fix the washing machine, but you simply do not have time to or just do not want to.
You would rather give someone else money for the convenience of having someone else do the work for you.
Do not underestimate convenience as a selling point when trying to increase sales of your product or service. In today's world of instant gratification, it may just be the biggest selling point you have to offer.
It is well known that one of the biggest reasons someone buys your information product, is because they want to solve a problem. People will gladly pay for a solution to a gut-wrenching problem they are having.
However, there is another thing that people will eagerly pay for and that is convenience.
It is said that all information is available for free somewhere online. Even the information that you are trying to sell. If this is the case, why would someone pay you for information they can get themselves for free?
This is where the benefit of convenience becomes one of your biggest selling points. Yes, the information is freely available yet people will still pay to get the information from you because of the convenience factor.
Finding information online takes work. You have to search for it using search engines and other online resources. Not everyone is good at using the internet for research. Not everyone wants to spend time doing research.
People who are inexperienced when it comes to searching for information online find it an excruciating chore just to find what they are looking for.
What the experienced marketer knows how to do is put the desired information in front of the people who want it. They make it easy for this information to be found. They also make it easy for the information to be utilized.
Instead of spending hours of their own time to locate the information they are looking for, people will gladly pay to get this information quickly.
In short, they will pay for convenience.
This applies to paying for a service as well as an information product.
As an example, almost everyone would be familiar with the experience of having a repair man come to your home to fix an appliance like your washing machine.
The repairman is not doing anything special to fix it. They are simply applying their knowledge, which they spent countless hours to obtain, to fix your washing machine.
You could take the time to learn the same information that the repairman already knows. However, this would take hours of reading or schooling.
Therefore, it is more convenient to spend money to have the repairman fix the washing machine immediately.
In fact, you may already know how to fix the washing machine, but you simply do not have time to or just do not want to.
You would rather give someone else money for the convenience of having someone else do the work for you.
Do not underestimate convenience as a selling point when trying to increase sales of your product or service. In today's world of instant gratification, it may just be the biggest selling point you have to offer.
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