Follow up cycles for Finance
We send out physical application packs as well as emailing the packs and I want to ensure we get the highest number of packs back that we can using an extensive follow up cycle.
Do any of you have any experience with follow up cycles in the finance industry and want to share your approaches?
My initial thoughts are:
Application sent - email 1 day after - let them know the application pack is on its way + re-affirm why they wanted the product
Day 3 - they will have received the pack - let them know the pack will be on their doormat and a call to action
Day 4-11 - daily emails giving them value around finance + call to action + reaffirm
Then 1 email every 3 days in a simlar vein.
Using text messaging to backup the emails.
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theemperor -
Thanks
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thegamecat -
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theemperor -
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sameberg -
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