Quick Question About Email Marketing
So I'm preparing my first foray into email/newsletter marketing, and I have a quick question. When an advertiser says something like, "You must redirect all traffic through your own redirection process if you are marketing this offer via email," what exactly do they mean by "redirection process?" All my affiliate links are going to be cloaked (in the form of mysite . com / afflink.php)... does that satisfy whatever their demand is, or do they mean something else? And why are direct links not OK in email campaigns?
Thanks in advance.
~Britface