Ezine - basic newb question

[BeckM2]

In terms of submitting an article on Ezine, is the goal to get a link back to your site?

And if your article gets approved on Ezine, are you allowed to post the same article on your own site?

Lastly, why would I want to give a great article to Ezine when I could have it for myself? Wouldn't I want the traffic to my own site for the article?

Thanks in advance for help clearing this up.

[Zeus66]

Some people are looking for the links. Some of us prefer the traffic sent from EZA. It's highly targeted.

Any article you write is yours. Post it on your own site/blog, to EZA, wherever you want. EZA just wants it to be unique to them when they first go looking to see if it appears anywhere else. I usually submit there first, or simultaneously to my own site as well.

Does your site have PR6 like EZA? Is it spidered for new content by Google multiple times per day? If not, there's your answer for why to post to EZA. It'll get picked up super fast and will rank higher faster.

John

[Heuristic]

People post to Ezine for 2 reasons:

To get a decent backlink
To drive traffic to their site/sales page.

You can actually post the article to your site first, then to Ezine (just make sure you use the same name on the article as on your site) - or vice-versa (Ezine, then your site).

The reason you may want to post there is because your article can rank fast for your keyword using Ezine's power in the serps. The only negative is that there are 100's of others doing the same thing. So, maybe it isn't bad to start thinking about boosting your own site and eventually posting your exclusive content there.

[Kirstyn Sierra]

If you publish an article at ezine directories, you won't want to publish the same article on your website. Instead, rework it a bit. It can still be on the same subject, just re-write the article (the search engines like this better).

Often, the purpose of publishing an article at an Ezine directory is to generate traffic to your site not just from a link, but from your resource box. You'll want to put a compelling "headline" in your resource box to get people over to your site. Create a great article, submit it to directories with a great resource box, and if the reader likes what you gave them for free, in the article, they're likely to click on your link to see whatever great information you have to offer.

Ezine directories are a great way to generate traffic because when people do a search for the topic of your article, the article will rank higher with the search engines (than it would, typically, on your site) so you'll have a better chance of getting readers to your article through Ezine directories.

Hope that helps.

[Alexa Smith]

Originally Posted by BeckM2

In terms of submitting an article on Ezine, is the goal to get a link back to your site?

People's goals vary. That's one goal. (Perhaps not most people's main one, in this instance.)

Originally Posted by BeckM2

And if your article gets approved on Ezine, are you allowed to post the same article on your own site?

Yes, absolutely; but there's no need to wait for it to get approved on EZA. You can post it on your own site first, and then submit it to EZA, rather than the other way round. (And there's no need to amend it, either!).

Originally Posted by BeckM2

why would I want to give a great article to Ezine when I could have it for myself?

No reason I can see. You should want the traffic to your own site for the articles. There are (quite a few) people who don't appreciate the advantages of this and imagine that it's somehow better to send all their traffic to EZA instead, and build up EZA's site for them, losing a proportion of people to EZA's Adsense links and so on. I suspect they're mostly the same people who also think that you can't put an article on your own site and then on EZA, that there are "penalties" for "duplicate content", that Wordpress can be self-hosted but Blogger can't be, and all the other weird and wacky things that some people just believe, for reasons known only to themselves. Best just to ignore them completely, really.

That said, you can of course gain plenty (in terms of traffic, backlinks and sales) by putting your articles on EZA and/or other directories after posting them on your own site.

[Michael Kohler]

I would write good articles for EZA. You will get great SE positioning if there are less than 30,000 other results for that keyword you are targeting.

However, I would write a better article for your own site.

One tip I can give you is that I find that if I pattern my articles after ones that have been approved by EZA that I get get accepted more easily.

Hoep that helps!

[Eric Lorence]

Contact EzineArticles.com

EzineArticles - Authors & Writers Forum - EzineArticles.com

[Alexa Smith]

Originally Posted by Eric Lorence

Contact EzineArticles.com

EzineArticles - Authors & Writers Forum - EzineArticles.com

It's kind of you to keep providing alternative sources of information in such conversations, Eric, but actually on this occasion those links are relevant to only one out of four questions asked in the o.p. The other three are far more appropriately, legitimately and relevantly discussed in this forum than raised there. I hope that's not too annoying for you!

[Istvan Horvath]

Originally Posted by Zeus66

EZA just wants it to be unique to them when they first go looking to see if it appears anywhere else.

As far as I can remember EZA does NOT require to have posted it first on their site. Maybe I am wrong but I remember the owner saying in this forum that they "would like/prefer" if you publish there first but you can have it first on your own site.

What they look at: that you own the article, i.e. if on your site is posted under the name Joe Brown and you submit it as Jack Black... then they will question the copyright.

For beginners is worth reading this whole thread (even if it is very long). You can learn a lot of articles related stuff...
Article on site or EZA first ?

[Zeus66]

Originally Posted by Istvan Horvath

As far as I can remember EZA does NOT require to have posted it first on their site. Maybe I am wrong but I remember the owner saying in this forum that they "would like/prefer" if you publish there first but you can have it first on your own site.

I was under the impression that if EZA editors find an article you submitted on another article directory, it will be rejected out of hand. That's what I was referring to, not to posting it on your own site first. Sorry for the confusion.

[chauncellor]

Originally Posted by BeckM2

In terms of submitting an article on Ezine, is the goal to get a link back to your site?

Your goal here is both traffic generation and link building.

Originally Posted by BeckM2

And if your article gets approved on Ezine, are you allowed to post the same article on your own site?

You certainly are.

Originally Posted by BeckM2

Lastly, why would I want to give a great article to Ezine when I could have it for myself? Wouldn't I want the traffic to my own site for the article?

The reason you would post your article to ezine is to harness their serps power.For example if i was developing a new minisite i usually incorporate some level of article promotion.I can drive traffic to my site much faster by posting it to eza.
Typically I post the article to eza then re-write about 30% then post it to my own site.
But more importantly the name of the game here is keyword research, otherwise your just ****ing in the wind. Finding keywords you can optimize your articles for based on level of competition and how many people actually search for the terms your targeting is No1.

[BeckM2]

Thanks to everyone for your insight, especially Alexa Smith.

No reason I can see. You should want the traffic to your own site for the articles. There are (quite a few) people who don't appreciate the advantages of this and imagine that it's somehow better to send all their traffic to EZA instead, and build up EZA's site for them, losing a proportion of people to EZA's Adsense links and so on. I suspect they're mostly the same people who also think that you can't put an article on your own site and then on EZA, that there are "penalties" for "duplicate content", that Wordpress can be self-hosted but Blogger can't be, and all the other weird and wacky things that some people just believe, for reasons known only to themselves. Best just to ignore them completely, really.

In my limited experience, it seems that a lot of SEO is just logic. It's just that so many things I've come across as a newcomer to the world of IM seem so gimmicky, that it's very hard to separate out a system or a technique that will really help your site , vs one that will just make your wallet lighter.

So thank you for reaffirming that logic still prevails.