How to find a PPC manager

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I'm looking to find a PPC manager to handle my adword campaigns. I do a lot of workshops and national seminars so I need someone that can choose keywords, delete non-performing keywords and adjust it by city.

I've never outsourced this and generally fill rooms via radio, DM and JV's.

I've played with it briefly but just don't have the time or expertise to manage it effectively.

So my questions are:
Would it be better to hire a company or individual?
How is the compensation generally determined?
What are some good pre-qualifying questions?
Are their any recommendations from people on this forum?

Any pitfalls to avoid?

#internet marketing #find #manager #ppc

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