Citizen's Media Law Project Publishes New Guide to FTC Disclosure Requirements
What CMLP is:
"The Citizen Media Law Project (CMLP) is jointly affiliated with Harvard Law School's Berkman Center for Internet & Society, a research center founded to explore cyberspace, share in its study, and help pioneer its development, and the Center for Citizen Media at Arizona State University, an initiative to enhance and expand grassroots media."
New Legal Guide section re: FTC Guidelines available:
"Our new legal guide section helps you understand what types of publishing activities are covered by the Guidelines, what constitutes a product or service "endorsement," and how to go about disclosing a relationship. Putting aside a few gray areas, the Guidelines require disclosure of only relatively established relationships with companies--like getting paid, participating in a network marketing program, or receiving a steady stream of freebies--and making disclosure is simple and straightforward. The legal guide also looks at recent public statements from the FTC staff suggesting that the agency is interested in educating rather than suing bloggers and social media users. Overall, it's fair to say the picture is not as grim as commonly supposed."
Link to announcement:
Citzens Media Law Project Publishes New Guide to FTC Disclosure Requirements for Product Endorsements
"The Citizen Media Law Project (CMLP) is jointly affiliated with Harvard Law School's Berkman Center for Internet & Society, a research center founded to explore cyberspace, share in its study, and help pioneer its development, and the Center for Citizen Media at Arizona State University, an initiative to enhance and expand grassroots media."
New Legal Guide section re: FTC Guidelines available:
"Our new legal guide section helps you understand what types of publishing activities are covered by the Guidelines, what constitutes a product or service "endorsement," and how to go about disclosing a relationship. Putting aside a few gray areas, the Guidelines require disclosure of only relatively established relationships with companies--like getting paid, participating in a network marketing program, or receiving a steady stream of freebies--and making disclosure is simple and straightforward. The legal guide also looks at recent public statements from the FTC staff suggesting that the agency is interested in educating rather than suing bloggers and social media users. Overall, it's fair to say the picture is not as grim as commonly supposed."
Link to announcement:
Citzens Media Law Project Publishes New Guide to FTC Disclosure Requirements for Product Endorsements