Scarcity Tactics Ethical? 20 Limited Copies?? LIES??
When IM launch product one of the recommended ways to achieve more sales is to use the scarcity tactics i.e. 20 Copies left or limited 40 copies to be sold.
However assuming for some IM that these are not genuine remarks and simply just for marketing purposes to boost sales, limit the saturation of the method or create a buying frenzy...
would this be ethical? its almost borderline lying, no?? i have seen many big name marketers do this and also many wso... whereby they either have a automated number which if revisited on a different browser resets.
Would be interested to know opinions guys...
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