Membership site with one-off products?
I'm not sure what to do about this. I've got a launch of a membership site coming up and the deal is that all of the monthly subscribing members will get access to these courses that I'm releasing. On the other hand, I would like to release ALL of these as separate products as I could use that as a marketing technique to get people to sign up to be a subscriber. In turn they'll gain access to all of the courses I make for cheaper instead of paying for them individually. Subscribing members would get all of the courses streaming, but one-offs would get to download.
An idea I've had is to do both, and have completely separate products. Some for subscribing members, and others that are completely one-off, but subscribing members get the one-off products for a cheaper price since they already pay something. The problem lies in that some subscribing members may be PO'd that I just don't let'em have it instead of making them pay a smaller fee.
This brings me to the one-offs. I could go about this in two ways: 1) release the one-offs and not mention anywhere on the one-off site that they can access all of my products by becoming a subscribing member so in turn they'll purchase it without knowing about that deal, or 2) go ahead with it and let them know, and perhaps they'll buy the one-off products anyway. At the very least, they'll become a subscriber.
I bring this up because, as much as it may make me seem like a money grubber, I'm positive that there is more cash in releasing things separately. I'm not sure how to go about this.
An idea I've had is to do both, and have completely separate products. Some for subscribing members, and others that are completely one-off, but subscribing members get the one-off products for a cheaper price since they already pay something. The problem lies in that some subscribing members may be PO'd that I just don't let'em have it instead of making them pay a smaller fee.
This brings me to the one-offs. I could go about this in two ways: 1) release the one-offs and not mention anywhere on the one-off site that they can access all of my products by becoming a subscribing member so in turn they'll purchase it without knowing about that deal, or 2) go ahead with it and let them know, and perhaps they'll buy the one-off products anyway. At the very least, they'll become a subscriber.
I bring this up because, as much as it may make me seem like a money grubber, I'm positive that there is more cash in releasing things separately. I'm not sure how to go about this.
"As a man thinks in his heart so is he-Proverbs 23:7"