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What are your normal conversion rates ?

by bwh1
2 replies
I'm making a study and would like to ask you what you expect to get as average conversion rate.

traffic should come from organic source AND PPC (if there is a difference, please state it)

- Opt in rate at a Squeeze page
- Opt in rate at a Landing page
- On page sales rate at a landing page
- Sales over email marketing, targeted sales funnel (example: 20% out of 100 subscribers will buy)

It's to set up a cheat sheet for a marketing plan. I know that this isn't a exact science but there should be some guidelines based on experience.

Thank you and feel free to add whatever you want if I missed some.

G.
#conversion #normal #rates
  • Profile picture of the author KristiDaniels
    My average opt-in rate is 42.18% on a squeeze page. That is across all sites.

    A squeeze page is a langing page. I don't know what you are asking there.

    I sell 5.26% of those who opt-in on average across all sites.

    You can see my average email click through rates for various subject lines here:

    Case Study: Headline Click Through Rate

    That is only for the site listed. I don't have that tracking rolled out across all sites yet, but it looks like my average email CTR is about 18% across all sites.

    I hope that helps.
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    • Profile picture of the author bwh1
      Originally Posted by KristiDaniels View Post

      My average opt-in rate is 42.18% on a squeeze page. That is across all sites.

      A squeeze page is a langing page. I don't know what you are asking there.

      I sell 5.26% of those who opt-in on average across all sites.

      You can see my average email click through rates for various subject lines here:

      Case Study: Headline Click Through Rate

      That is only for the site listed. I don't have that tracking rolled out across all sites yet, but it looks like my average email CTR is about 18% across all sites.

      I hope that helps.
      Kristi

      thanks and yes - this helped.

      With a landing page I mean a review site or a Blog or normal page with content etc. - NOT only focused to get a lead like a squeeze page.

      G.
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