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Membership pricing

by krull
6 replies
I'm in a little predicament. I've taken a look at competing products and mine is going to 100% blow the others out of the water. In other words, it WILL be worth the price and the price is justified in what you get. The predicament is like follows though:

I'm a bit afraid of launching this new membership service and outright failing because of the price. You're always uncertain as to how many people will really buy what you're offering until you actually do it. If I launch it with a low price, that means I'm risking potentially making lots more money because who knows what people would really pay, you know? And if I do launch with a higher price which I think is justified, it could mean that I don't get many sales at all. Not that it isn't worth it, because I'm 100% positive it is. But you know...


So if you were in this situation, what would you do? Would you rather launch with a higher price and come down later, or launch with a lower price and come up later?

I think I'm already decided and I'm going to launch with the price that I want (the higher one), because I'm confident that it's worth it. I just wanted to hear a few opinions on this just out of curiosity.
#membership #pricing
  • Profile picture of the author RGallowitz
    Launch with a lower price first and then raise it as the sites value increases. By going from a high price to a lower price, you might create some bad moods with your initial first launch members.


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    Reinhardt
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  • Profile picture of the author Zeus66
    Just a thought...

    Why not give away something related to the content of your upcoming membership site to build an email list? Market it far and wide while you're actually putting together the membership site content. Let people see the kind of quality they can expect by giving them a taste. Then, when you're ready to launch, you'll have a nice list full of people who will probably be chomping at the bit to join your new site (and pay). Just be sure what you give away to build the list during your pre-launch is some of your best stuff so you knock their socks off and build their anticipation.

    John
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    • Profile picture of the author Lisa Gergets
      Originally Posted by Zeus66 View Post

      Just a thought...

      Why not give away something related to the content of your upcoming membership site to build an email list? Market it far and wide while you're actually putting together the membership site content. Let people see the kind of quality they can expect by giving them a taste. Then, when you're ready to launch, you'll have a nice list full of people who will probably be chomping at the bit to join your new site (and pay). Just be sure what you give away to build the list during your pre-launch is some of your best stuff so you knock their socks off and build their anticipation.

      John
      Excellent idea! And also, you may want to offer a lower price on the first month, comparable to that of your competitors. Use a coupon or whatever to discount the first month, then when people get in and see all you have to offer, they won't balk at paying the higher, continual price.
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  • Profile picture of the author Jays80
    While pricing low, Be careful not to price it too low. as it can create a impression that your product or service is cheap.


    Originally Posted by krull View Post

    I'm in a little predicament. I've taken a look at competing products and mine is going to 100% blow the others out of the water. I.........................curiosity.
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  • Profile picture of the author Anonymous Affiliate
    Your front end offer, meaning the bait you use to funnel people in, shouldn't be a continuity program because they're VERY tough to market. Alternatively, you want to offer a low ticket product (let's say $47) so your prospects realize that you know what you're talking about, and then on your Thank You page, or up-sell process, or email sequence you pitch your continuity program.

    PS: when you pitch the membership, offer a risk-free $1 trial for the first 30 days. If your front end product is good and sexy, many will bite into testing the membership for $1.
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