What To Put In The Insert Of a DVD Product?!?

SeanyG · 12-23-2009, 12:33 PM

Hey!

I hope you're doing well.

I am re-doing the packaging for one of my physical products. The insert (sheet of paper on the inside of the cover) is currently just a cool picture.

What would you recommend putting on the inside of the cover?

- A cool image and some text directing them back to the website?
- Connect information: "follow me on twitter / youtube"?
- Ads for different products?
- Customer service info?

Looking forward to hearing your thoughts.

Your creative ideas are appreciated!

~Sean

Jesus Perez · 12-23-2009, 01:53 PM

Link to a free "Exclusive Report". Then OTO/Upsell them after download.

Coupon for 10% off a $500 Mastermind session with you.

A phone number to call to upsell them verbally to your continuity.

Regardless, also include a link to your support desk.

SeanyG · 12-23-2009, 02:04 PM

Awesome Blue Squares! Thanks!

I will do these!

Anyone else have any ideas?

~Sean

Dylan Jones · 12-23-2009, 02:33 PM

Hey man!

I have the same questions, and thought about it for a while, and here
are my solutions that I will be doing...

If its a free DVD that you ship out, like your free DVD you give to
people. Then your goal is get them to open the DVD and view
the material, so you can sell 'em on the complete package.

So the insert would be a call to action on why they should open
the DVD, and watch it now! Get 'em back excited about the topic.

If its a paid product, I think you should again try and get them to
actually use the DVD or make it a coupon or something that leads
'em back to a website of yours.

Texjd · 12-23-2009, 03:05 PM

I include directions, support info, phone #, and website URL on both the back of the cover and the DVD/CD. I also include a coupon which I change from time to time and have different ones for different purchases. I'll bet I've gotten at least 25% response on the offers over the years. I even get calls from people who have seen the DVD/CD and want to buy it.

This from buyers as I have never tried the free offer deal. Once a buyer, they will often buy again given the opportunity.

12-23-2009, 12:33 PM	#1
SeanyG Advanced Warrior War Room Member Join Date: Dec 2008 Location: Vancouver, Canada Posts: 741 Thanks: 282 Thanked 43 Times in 25 Posts Social Networking Contact Info	What To Put In The Insert Of a DVD Product?!? Hey! I hope you're doing well. I am re-doing the packaging for one of my physical products. The insert (sheet of paper on the inside of the cover) is currently just a cool picture. What would you recommend putting on the inside of the cover? - A cool image and some text directing them back to the website? - Connect information: "follow me on twitter / youtube"? - Ads for different products? - Customer service info? Looking forward to hearing your thoughts. Your creative ideas are appreciated! ~Sean
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12-23-2009, 01:53 PM	#2
Jesus Perez Senior Warrior Member War Room Member Join Date: May 2008 Location: South Florida Posts: 3,057 Blog Entries: 8 Thanks: 347 Thanked 980 Times in 488 Posts Social Networking	Re: What To Put In The Insert Of a DVD Product?!? Link to a free "Exclusive Report". Then OTO/Upsell them after download. Coupon for 10% off a $500 Mastermind session with you. A phone number to call to upsell them verbally to your continuity. Regardless, also include a link to your support desk.
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12-23-2009, 02:04 PM	#3
SeanyG Advanced Warrior War Room Member Join Date: Dec 2008 Location: Vancouver, Canada Posts: 741 Thanks: 282 Thanked 43 Times in 25 Posts Social Networking Contact Info	Re: What To Put In The Insert Of a DVD Product?!? Awesome Blue Squares! Thanks! I will do these! Anyone else have any ideas? ~Sean
	FREE Video DJ Lessons to help you learn >>>How To DJ

12-23-2009, 02:33 PM	#4
Dylan Jones Advanced Warrior War Room Member Join Date: May 2007 Location: , , Canada. Posts: 995 Thanks: 14 Thanked 23 Times in 16 Posts	Re: What To Put In The Insert Of a DVD Product?!? Hey man! I have the same questions, and thought about it for a while, and here are my solutions that I will be doing... If its a free DVD that you ship out, like your free DVD you give to people. Then your goal is get them to open the DVD and view the material, so you can sell 'em on the complete package. So the insert would be a call to action on why they should open the DVD, and watch it now! Get 'em back excited about the topic. If its a paid product, I think you should again try and get them to actually use the DVD or make it a coupon or something that leads 'em back to a website of yours.

12-23-2009, 03:05 PM	#5
Texjd HyperActive Warrior War Room Member Join Date: May 2006 Location: , , . Posts: 283 Thanks: 0 Thanked 25 Times in 20 Posts	Re: What To Put In The Insert Of a DVD Product?!? I include directions, support info, phone #, and website URL on both the back of the cover and the DVD/CD. I also include a coupon which I change from time to time and have different ones for different purchases. I'll bet I've gotten at least 25% response on the offers over the years. I even get calls from people who have seen the DVD/CD and want to buy it. This from buyers as I have never tried the free offer deal. Once a buyer, they will often buy again given the opportunity.
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