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is it a good idea to launch a new product during the holiday week?

by AverageGuy
28 replies
is it a good idea to launch a new IM product during the holiday week? or, maybe wait until Jan. 1st? or, it does not really matter?

thanks

david
#good #holiday #idea #launch #product #week
  • Profile picture of the author RGallowitz
    You are the second or third person asking this.

    Answer: wait until you are in January (to be safe)


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  • Profile picture of the author Joanne Reid
    I've been thinking about this myself. Actually I have set up a plan for a new project for 2010 and as part of my annual decluttering and settling old issues, I decided to clean out the huge PLR article folder that I have been building over the years and thought that I would put them up for sale on Boxing Day -- a year end clearance sort of thing...so after a lot of thought on this, I figured that some things would be okay to launch this time of the year...like the dormant but excellent PLR files I have written.
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  • Profile picture of the author Troy_Phillips
    Wait . I have been making myself wait . I know it is hard to but it will be worth it .

    Think about launching a list builder now . Might give you a few more people to actually launch to come real launch time .
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  • Profile picture of the author Branlan17
    I actually have a launch planned for a WSO the day after Christmas... I don't think it'll be a big deal as the thread is still gonna be there come January 1st...
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  • Profile picture of the author activetrader
    Originally Posted by AverageGuy View Post

    is it a good idea to launch a new IM product during the holiday week? or, maybe wait until Jan. 1st? or, it does not really matter?

    thanks

    david
    People don't normally buy stuff like this around the holidays. Sales on the Internet tend to be down across all channels from my experience because it seems like people do Christmas shopping at the mall rather than spending time in front of the computer.

    I just did an emergency discounted sale on my products and I must tell you I got so many canned out-of-office and vacation responses, it's crazy.

    Wait till after the first week of January
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  • Profile picture of the author blur
    I am going to be running my first WSO but am waiting until mid january after everyone:

    1. gets out of the holiday mode
    2. has had some time to either recover monetarily from the holiday season or accept that their credit cards are over used.
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    • Profile picture of the author Daniel Brock
      Here's a thought for you.

      People visit family during the holidays. So that means they probably wont have access to the computer they always work on, so its likely they wont buy your product because they wont be able to download it to their regular computer.

      Another thought is people are just busy doing holiday things during the holiday.

      Think about how much money is spent during the holidays...do you think they would be less likely to buy your product if they are low on cash(which people tend to be after the holidays).
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  • Profile picture of the author Rod Cortez
    Originally Posted by AverageGuy View Post

    is it a good idea to launch a new IM product during the holiday week? or, maybe wait until Jan. 1st? or, it does not really matter?

    thanks

    david
    It depends on what kind of product launch. Though generally speaking, it's better to wait until after the New Year. I've done product launches to my existing lists during this time of year and it's worked out pretty well.
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  • Profile picture of the author Uncle Dimitry
    no .
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    • Profile picture of the author Troy_Phillips
      Originally Posted by Uncle Dimitry View Post

      no .
      How in the world did you get the word no to count as a post . Good answer just wondering .

      Thought there was a certain character count requirement lol
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      • Profile picture of the author Rod Cortez
        Originally Posted by Troy_Phillips View Post

        How in the world did you get the word no to count as a post . Good answer just wondering .

        Thought there was a certain character count requirement lol
        I know how he did, but I can't tell you. Allen will hunt me down if I do.
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      • Profile picture of the author Uncle Dimitry
        Originally Posted by Troy_Phillips View Post

        How in the world did you get the word no to count as a post . Good answer just wondering .

        Thought there was a certain character count requirement lol
        I disconnected from the Matrix and posted from real world

        Actually, that counter is quite stupid and can be easily bypassed.
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  • Profile picture of the author Branlan17
    I guess I'm wondering though, if you have a WSO, and you launch it over the holidays... it's still going to be there when the rush hits. So since this is a first product for me, isn't it just as effective to launch now (because I'm not depending on any following or e-mail list being in town)? Just a thought.
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    • Profile picture of the author Troy_Phillips
      Originally Posted by Branlan17 View Post

      I guess I'm wondering though, if you have a WSO, and you launch it over the holidays... it's still going to be there when the rush hits. So since this is a first product for me, isn't it just as effective to launch now (because I'm not depending on any following or e-mail list being in town)? Just a thought.
      it may be on page 22 but it will still be there .
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  • Profile picture of the author x3xsolxdierx3x
    I have heard that the BEST time to launch a product is January 15th.....the idea behind that thinking is that people are in a mindset of pursuing New Year's resolutions. Besides that, they also probably have their first one or two checks in the bank, and would be more inclined to purchase.
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  • Profile picture of the author Brad Gosse
    The holiday season messes up sales for everyone your better not launching until sometime in January.
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    • Profile picture of the author SeanLandon
      Maybe it's better to wait, maybe not.

      I'm the "launch when ready" type. You can always bump it again later...

      As I write this it's almost 7pm EST on Dec. 23rd and there are "1074 Viewing" the WSO forum.

      Maybe you should wait?

      I don't know, that looks pretty good to me. Perhaps we should keep track...
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  • Profile picture of the author CDarklock
    Originally Posted by AverageGuy View Post

    is it a good idea to launch a new IM product during the holiday week?
    Is it something someone would normally give as a gift?
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  • Profile picture of the author OMI
    I launched a product yesterday but only sent it to my email list and made about 15 sales. Right now, most people are on vacation, out of the office, or don't want to get caught by the wife working when you should be with family!

    Take the time now to make sure your copy is right, you have your marketing set up, and everything in place for a big launch in January.
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    • Profile picture of the author D89
      It depens on the topic.

      During the holidays, if you are selling a report to the LONELY club who are at one with nothing to do then they will jump on such a report.

      Also the dating niche is very hot around this time of year. People are always looking for a way to link up.

      Emotions are high


      however if this is IM related then wait.
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      • Profile picture of the author x3xsolxdierx3x
        Does anyone here do "Hard" and "Soft" Launches of their products?

        I good friend had thrown that terminology out at me a few days ago (it had actually been the first time I had heard those words used before....)....in regards to launching my own product....

        I guess a "Soft" launch is when you just subtly releasing it almost passively through some channels you have established, and, a "Hard" launch is supposedly when you hit bloggers and guest posts/mailing list hard....

        Does anyone do this?
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        • Profile picture of the author activetrader
          Originally Posted by x3xsolxdierx3x View Post

          Does anyone here do "Hard" and "Soft" Launches of their products?

          I good friend had thrown that terminology out at me a few days ago (it had actually been the first time I had heard those words used before....)....in regards to launching my own product....

          I guess a "Soft" launch is when you just subtly releasing it almost passively through some channels you have established, and, a "Hard" launch is supposedly when you hit bloggers and guest posts/mailing list hard....

          Does anyone do this?
          Never heard of this terminology, but what I do is I simply e-mail to my lists. I don't aggressively seek JV's
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  • Profile picture of the author OMI
    A soft launch is when you launch it to a smaller audience to test the product. Once you get some feedback, you correct or improve whatever it is, then do a hard launch to the public.

    Soft Launch vs Hard Launch &mdash; World's most popular product management training by Pragmatic Marketing, 60,000 have attended.

    I suppose it's similar to a "beta" release, but the term beta is mostly used with software and online applications.
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