what makes a website easy to sell

5 replies
hello fellow warriors.please can anyone out there enlighten me on what makes a website easy to sell.if i can reframe my question,if you were to buy a website from someone what will you consider that can make you buy it without even blinking an eye?
#easy #makes #sell #website
  • Profile picture of the author Louise Green
    The return on investment I will receive.

    Just as an example, if it's making $10,000 a month, and I can view the company accounts, stats etc, then I would buy.. if the price was right.
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  • Profile picture of the author businessmatt
    For me to buy a website, I need to see:

    Proof of traffic over a long term
    Proof of income, how much, from what, how long
    Proof of expenses - If you're getting traffic from PPC, how much are you spending? Hosting expenses? Bandwidth?
    Proof of sustainability - Can I do whatever you're doing to keep bringing in traffic to the site and making money?

    Besides that, it needs to look and feel professional, and it needs to be something I am interested in.

    Matt
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  • Profile picture of the author Zeus66
    What Louise mentioned. Top dollar buyers look for existing income with a track record of at least a few months of steady or (preferably) growing income from the site. And the more passive the income, the better. Adsense or affiliate sales, etc. Also, traffic matters, and the more free traffic your site is getting, the better. It's one thing to have a site making $500/month from 100% organic search engine traffic, for example, and quite another if you have to spend $250 each month in PPC or paid advertising of some other sort to make that $500/month.

    In my experience, which is not that extensive, so don't think of me as a real expert on site selling, the bells and whistles don't matter that much. I sold a site a few years ago for $8500 that was about as ugly as they come. But it got the traffic and it made a nice $700-$800 per month in Adsense income. That's all the buyer cared about.

    John
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  • Profile picture of the author sbucciarel
    Banned
    All of the above is good, but I've also bought websites with no traffic and no revenue and resold them for double or triple the price I paid simply because I liked the site and it was a kick-a** idea for a site. These are not all over the place, but occasionally, I run across one I have to have and the buyer is selling at a reasonable price.
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  • Profile picture of the author Kezz
    There are three key points, and you can sell a site based on strength in any one of them, but the stronger you are on each the better you will go:

    1. How much money is the site making?
    2. How much time does the site require?
    3. How easy is the site to run?

    If your answers are: lots, little, and very - then you have a winner.
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