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An Unscientific, Yet Interesting Observation On How People Read Email...

by BIG Mike Banned
7 replies
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#email… #interesting #observation #people #read #unscientific
  • Profile picture of the author Sumit Menon
    Originally Posted by BIG Mike View Post

    There is also a third scenario, which is relatively minor (less than .05%), where someone opens the offer, scrolls down through the email and clicks the last link, which unfortunately, is the unsubscribe link rather than the buy now one. Keep in mind the fact that it clearly states How To Unsubscribe with spaced out letters to emphasize this.

    I only know about this because then folks email me stating they accidentally unsubscribed and want to be put back on the list. The reason is always that they thought it was the buy now link. Go figure...I fixed this by pushing the unsubscribe link further down the page, leaving a bunch of white space, but I'm not happy with that.
    GetResponse does a smart thing. Their last link is a "Change Subscriber Info" link. So, when you click it, you are taken to a page where there is no unsubscribe link.
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  • Profile picture of the author JohnMcCabe
    Mike, one thing that helped me was changing the wording on the unsubscribe link to

    "Warning! Clicking this link will remove you from the mailing list database."
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    • Profile picture of the author um1001
      Originally Posted by JohnMcCabe View Post

      Mike, one thing that helped me was changing the wording on the unsubscribe link to

      "Warning! Clicking this link will remove you from the mailing list database."
      Hey that's not a bad idea. Going to give it a shot.
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      -- Jack Morrison / um1001

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  • Profile picture of the author chrisgarrett
    I have noticed a real trend of "too long; didn't read" in my email subscribers, they seem much more willing to read my blog articles than email. The funny thing is, so many complain that the full article is not included in the email - it's like they want the full buffet but only to know it's there
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    Discover how to build an audience of people who know, like and trust you so that you profit from your knowledge, experience, passions and expertise. Get these FREE videos, webinar classes, articles and downloads.
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  • Profile picture of the author Louise Green
    Mike, you're constantly an inspiration. Thank you for sharing this idea.

    Much like your products, this idea is going to save me and my staff a whole lot of time.

    Thanks Mike
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    IMPORTANT MESSAGE: I'm currently on vacation & will answer all messages when I return - Happy Holidays!!
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  • Profile picture of the author Jay White
    Excellent insight. I've often found the same thing--the first link in the message is the one that gets clicked most. So I try to make my emails "flow" effortlessly from one thought to the next...moving them easily through the copy...until they hit that first link providing the solution to their problem. Seems to work pretty well.
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  • Profile picture of the author MarkAse
    Thanks for the insight. I think learning more about human behavior and how our potential customers interact with our websites is one of the keys to increasing conversion rates. It's a priority for me in the new year!
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    My current project, the Uncorked Ventures Wine Club. More coming soon, here.

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