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The Worst Sales Landing Page You'll Ever See....or is it(?)

by x3xsolxdierx3x
26 replies
Hello Fellow Warriors,

For the last 3 months, my partner and I have been writing an eBook course. With our Main eBook, and 5 complementary guides, it is now approaching 300 pages long. (The Main eBook is 166 pages, single space, 12 Font/Arial, alone.....which mean it would probably be more like 250+ pages if doubled spaced)....

This will be my first product, and like others who have posted here, I was wondering if anyone would be willing to give feedback on our sales landing page?

InfoBarrelSuccess.com :: Everything You Need To Know To Make Money on Info Barrel!

(It isn't quite hosted on my own site yet....but, rather, on the site of a fellow Warrior here who I engaged after finding a link to his company that develops eBooks here.....he has been doing the site and sales' copy for me...)

I know that you may not want to read the entire sales copy, so just to give you a little background for the project:

For the past few years, I have written for quite a few revenue sharing websites. I have written for sites like eHow, HubPages, and Squidoo. They are VERY popular.

I decided to write an eBook course here for a similar, emerging, platform called Info Barrel. It has about 7,000 members now, and a database of almost 16,000+ articles.

I have very strong reason to believe that this site has the business plan, and offerings, to be very very successful. Perhaps, the next eHow, Squidoo, or HubPages. See their growth here:

Site Profile for infobarrel.com (rank #9,286) | Compete
infobarrel.com - Quantcast Audience Profile
infobarrel.com - Site Info from Alexa

I feel that this product could do very well, however, I know that my product could be absolutely amazing, but if the sales copy/graphics/mini-site are not up to par, that it could easily turn people off and not convert sales.

I hope you do not mind me posting this here for a review. It is inactive, and purchases cannot currently be made. I will be giving review copies to fellow warriors upon completion (I'm not sure how many just yet).

Thank you for your time and consideration!
#landing #page #sales #seeor #worst
  • Profile picture of the author Profit-smart
    The one change I would make is add a "container" for the text.

    Like this-
    DotComPreneur.com > Landing Page Template


    Get it free here-
    FREE Landing Page Template | DotComPreneur

    Ps: I just googled for a landing page to show you and the one I found happened to have a free template-so lucky you :p
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    • Profile picture of the author RentItNow
      Couple things I see...

      1) You need video on top with proof of money being made.
      2) As you scroll you make a mistake most IMers are making, you are putting $ amounts that someone may scan and think is the price....IE: THREE BONUSES VALUED AT $89.97 FREE IF ORDERED TODAY! Scanners will subconsciously think the price is $89.97.
      3) Do not link out of your site (infobarrel link at top).
      4) Get rid of headers totally. Start with subhead and then head then video.
      5) You are starting your copy with a negative ("This is NOT")
      6) Even though you are probably filtering your traffic when they hit your page, I would still explain what InfoBarrel is up top or in the headline some how.

      Keep going. My biggest jump was when I used video and a sales funnel. I get the feeling you will have to do the same to create a better qualified buyer.
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      I have no agenda but to help those in the same situation. This I feel will pay the bills.
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      • Profile picture of the author monroepublishing
        John,
        Great Post. I saved this thread in my favorites just for the information you just passed on.

        To Our Success
        David
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      • Profile picture of the author x3xsolxdierx3x
        Originally Posted by RentItNow View Post

        Couple things I see...

        1) You need video on top with proof of money being made.
        2) As you scroll you make a mistake most IMers are making, you are putting $ amounts that someone may scan and think is the price....IE: THREE BONUSES VALUED AT $89.97 FREE IF ORDERED TODAY! Scanners will subconsciously think the price is $89.97.
        3) Do not link out of your site (infobarrel link at top).
        4) Get rid of headers totally. Start with subhead and then head then video.
        5) You are starting your copy with a negative ("This is NOT")
        6) Even though you are probably filtering your traffic when they hit your page, I would still explain what InfoBarrel is up top or in the headline some how.

        Keep going. My biggest jump was when I used video and a sales funnel. I get the feeling you will have to do the same to create a better qualified buyer.
        Wow, thank you SO MUCH for this feedback, RentItNow! Honestly, I feel like I should probably be paying you for feedback this good.....

        Did you use camtisia (i think that's how it's spelled?) to help with your videos....?
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        • Profile picture of the author x3xsolxdierx3x
          oh, and I haven't actually put pictures of ALL the products up quite yet....

          One lady, who read our detailed SEO guide said that should have paid over $100 JUST for that

          ...I can write, but I'm also a bit fearful that I may be making a very amateur mistake by pricing TOO low....

          Here is actually what I have set for individual eBook pricing: Some are telling me $82.00, for our Elite package may actually be TOO low.....hm.....

          Individual eBook Pricing is as Follows:

          Main Info Barrel eBook: $39.99
          Writer's Block Guide: $29.99
          Problem Article Troubleshooting Guide: $29.99
          Search Engine Optimization Guide: $29.99
          Latent Semantic Indexing Guide: $29.99
          Info Barrel Resource Guide: $20.00
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  • Profile picture of the author dave147
    [DELETED]
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  • Profile picture of the author LB
    My first thought upon landing on that page..."what the hell is an info barrel?"

    I imagine most will experience the same sentiment.
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    Click Here.
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    • Profile picture of the author x3xsolxdierx3x
      Originally Posted by LB View Post

      My first thought upon landing on that page..."what the hell is an info barrel?"

      I imagine most will experience the same sentiment.
      LOL....I suspected that this may be the case, especially for someone who doesn't know, or hasn't used, Info Barrel....

      It has been a bit 'tricky' tailoring this product, and making it have an appeal, way beyond the confines of Info Barrel users alone....

      .....question though...does this immediate impression make you say "What is Info Barrel?.....ok....I'm LEAVING because I don't get it....."

      OR....

      "What is Info Barrel? I may have to scroll down to learn more?"

      lol....there's a slight difference in questions...

      Thanks everyone for the help! I've been running these ideas by my graphic/website designer......
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  • Profile picture of the author Slin
    Sadly I thought the same as the above "What is an info barrel?"

    I think you could redo your heading text to better describe the product.

    Otherwise it looks pretty good.
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    search engine cloaking
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  • Profile picture of the author MADULALI
    Originally Posted by x3xsolxdierx3x View Post

    Hello Fellow Warriors,

    For the last 3 months, my partner and I have been writing an eBook course. With our Main eBook, and 5 complementary guides, it is now approaching 300 pages long. (The Main eBook is 166 pages, single space, 12 Font/Arial, alone.....which mean it would probably be more like 250+ pages if doubled spaced)....

    Thank you for your time and consideration!
    A quick unrelated question to your request which is have you done a survey or a test run to see if anyone is interested in your product.

    One of the most disappointing thing in the world is to spend a lot of time developing a product only for the sales to be disappointing.

    I will rarely create a product unless I already have sales.

    That guarantees success.


    Michael
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    • Profile picture of the author butters
      Personally I wouldn't offer a bronze membership, no one wants to be bronze, bronze is a horrible colour. Just offer, silver, gold, plat. Better yet, how about you test it with out bronze and see what gives better results. Just my 2 pennys
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    • Profile picture of the author x3xsolxdierx3x
      Originally Posted by MADULALI View Post

      A quick unrelated question to your request which is have you done a survey or a test run to see if anyone is interested in your product.

      One of the most disappointing thing in the world is to spend a lot of time developing a product only for the sales to be disappointing.

      I will rarely create a product unless I already have sales.

      That guarantees success.


      Michael
      Excellent point, MADULAI. Going into this as a newbie IM, with no real 'list' to use to market.....I've had to be extra creative when starting from the ground up.....

      Fortunately, the platform that I wrote this course for.....inherently allows articles to be posted, and commented on. Since I don't have my own blog/website quite yet, I used this platform's inherent functionality to post periodic "status" updates on the project. Not only has it helped to develop trust in anticipation for the release, but it actually got word of the project "out there", and afforded potential customers an opportunity to comment.

      I've used some comments to subtly guide the development project. I've had many people, on those article comments, like the idea of the product so much that they asked if I would be running an affiliate program for it. So far, whether through comments, or email, I've had a few hundred people express interest in the product.

      Now, I know there's a HUGE difference between someone "Saying" they'll buy the product...and actually purchasing....but, it does give me a good idea of how "well" it could do in this niche.....

      One benefit of digital projects is that there really isn't much cost associated, beyond monthly eJunkie fee, PayPal Pro, and individual charges for PayPal (as well as State Sales Tax)....
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      • Profile picture of the author steve995
        Hi,

        You might want to test whether capturing all of the sales text in a frame - still using black text on a white background for your sales copy- before giving the area outside the frame a different color. Also, narrow the text area, and (to me anyway), the copy text on the page could maybe do with breaking up a little more.

        Take a look at most of the successful CB sales pages and you'll see what I mean, plus, in my own tests, this approach certainly seems to work best.

        Also agree about getting rid of the bronze level to stick with silver, gold, platinum.

        Otherwise, a pretty tidy job! Good luck,

        Steve
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      • Profile picture of the author MADULALI
        Originally Posted by x3xsolxdierx3x View Post

        Excellent point, MADULAI. Going into this as a newbie IM, with no real 'list' to use to market.....I've had to be extra creative when starting from the ground up.....

        Fortunately, the platform that I wrote this course for.....inherently allows articles to be posted, and commented on. Since I don't have my own blog/website quite yet, I used this platform's inherent functionality to post periodic "status" updates on the project. Not only has it helped to develop trust in anticipation for the release, but it actually got word of the project "out there", and afforded potential customers an opportunity to comment.

        I've used some comments to subtly guide the development project. I've had many people, on those article comments, like the idea of the product so much that they asked if I would be running an affiliate program for it. So far, whether through comments, or email, I've had a few hundred people express interest in the product.

        Now, I know there's a HUGE difference between someone "Saying" they'll buy the product...and actually purchasing....but, it does give me a good idea of how "well" it could do in this niche.....

        One benefit of digital projects is that there really isn't much cost associated, beyond monthly eJunkie fee, PayPal Pro, and individual charges for PayPal (as well as State Sales Tax)....
        It seems that there maybe some interest in your product which is good.

        Do you have these individuals on a list of your own? If not why not?

        With them being on a list of your own (a pre-launch) you can drip information to them over time leading up to the launch of your product.

        One quick point about whether to offer it as a WSO, I would say yes. With some of those sales, you can get feedback about the product (this is great just in case you missed something in your product) and testimonials.


        Michael
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        • Profile picture of the author x3xsolxdierx3x
          Originally Posted by MADULALI View Post

          It seems that there maybe some interest in your product which is good.

          Do you have these individuals on a list of your own? If not why not?

          With them being on a list of your own (a pre-launch) you can drip information to them over time leading up to the launch of your product.

          One quick point about whether to offer it as a WSO, I would say yes. With some of those sales, you can get feedback about the product (this is great just in case you missed something in your product) and testimonials.


          Michael
          Thank you for all this feedback, Michael!.....

          ....I hate to admit this, but, no, I don't have anyone on a list yet....I do have people who have emailed, and commented....quite a few people (well a few hundred, which I guess is good for a newbie IM'er)....I'm sure everyone has had to start somewhere, so, I've been learning alot by reading this forum, and doing Google searches.....

          I'm a little confused about the receipt of testimonials, however....one gentleman told me that I can't specifically ASK for a testimonial...but, how are you suppose to receive one if you don't ask for it?.....

          I'm sure a ton of people probably just make them up, but that's not my style....hm....I did have one lady leave some great feedback after I ran the product by here....she said "I would have purchased your SEO guide, alone, for over $100...." (Which is good, because the entire package, right now, is around $82).....so, I suppose with permission I could actually use that as a testimonial.....
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        • Profile picture of the author x3xsolxdierx3x
          Originally Posted by MADULALI View Post

          It seems that there maybe some interest in your product which is good.

          Do you have these individuals on a list of your own? If not why not?

          With them being on a list of your own (a pre-launch) you can drip information to them over time leading up to the launch of your product.

          One quick point about whether to offer it as a WSO, I would say yes. With some of those sales, you can get feedback about the product (this is great just in case you missed something in your product) and testimonials.


          Michael
          Do alot of people (I guess here, at Warrior Forum), give feedback about a product, once they purchase? Does that typically depend on the Quality of the product?......is it the norm for people to outright ASK for this feedback, or is it just expected?
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  • Profile picture of the author Profit-smart
    Just a minor bit of input; I checked back to see how you were doing and if the site had any changes and.. well





    Your selling to a marketing crowd; Those checkboxes might be good for grabbing the attention of visitors in other niches, but there probably just going to annoy marketers.

    (Well, they bug the hell out of me anyways)


    One more thing, slap your designer REALLY hard.




    See how the colors are messed up on the borders of the book? It's because he saved it as a .jpg file.

    Save it as a .png file, with no background (hopefully the PSD file is still around)

    If your the one who did it dont slap yourself :p I picked up that your not much of a webdesigner; but if your paying somebody and they did that-well just.. wow. Slap 'em
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    • Profile picture of the author x3xsolxdierx3x
      Originally Posted by Profit-smart View Post

      Just a minor bit of input; I checked back to see how you were doing and if the site had any changes and.. well





      Your selling to a marketing crowd; Those checkboxes might be good for grabbing the attention of visitors in other niches, but there probably just going to annoy marketers.

      (Well, they bug the hell out of me anyways)


      One more thing, slap your designer REALLY hard.




      See how the colors are messed up on the borders of the book? It's because he saved it as a .jpg file.

      Save it as a .png file, with no background (hopefully the PSD file is still around)

      If your the one who did it dont slap yourself :p I picked up that your not much of a webdesigner; but if your paying somebody and they did that-well just.. wow. Slap 'em
      I really appreciate this feedback. I've been taking it back to the designer I had engaged....

      I completely agree about the book cover, and had noticed that myself....hopefully that can be remedied easily....

      lol...I'll probably slap myself for not speaking up about it earlier....seems like a very amateur mistake to present me with a file like that, and post it on the sales page.....
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  • Profile picture of the author CDawson
    Banned
    I got a headache before finishing.
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