Anti box thinkers - ideas for a product launch...for fiction??
As far as printing we're all sorted - we'll go via CreateSpace so we know we'll get onto Amazon, no problem.
But, I'm not intending to go with the "throw it up and pray" approach. I want to adapt the tried and true principles of a successful non-fiction IM launch, mix them up with the principles often used behind movie launches, and build us up some hype before the book comes out.
So I'm thinking list building will work just as well as ever, but with a slightly different angle.
I'm also thinking viral marketing of some kind should play a part, but I haven't figured out what yet. Skill wise I can make flash movies, games, I can create artwork - just about anything is an option.
The book is a vampire / sci fi / action story and, (everyone says it but I'm legit) it will have a completely new take on the whole genre. I'd like to play on that if I can and build anticipation in people to find out what's going to happen in the story.
So here's an out of the box challenge / ideas request for you Warriors. If you were going to build hype, anticipation and prospects for a novel, what ingenious methods would you use?
Cathy Stucker, http://www.IdeaLady.com/
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*Breakthrough Marketing Blog (+ goodies) *
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Cathy Stucker, http://www.IdeaLady.com/
Get Content, Get Links - Free! http://BloggerLinkUp.com
*Breakthrough Marketing Blog (+ goodies) *
CopyWriting Services