Really Desperate for some marketing advise...!!
background, we developed very good UTM (unified threat management) software using open source and our own code, we installed in two companies and it's running great for last 2 years. We don't know why we could not sale more copies (may be we did not try hard enough). Now after two years I would like to start marketing campaign again (of course we are upgrading software to do so), what would be my best stretegy for mass marketing.
1. let users download software for free and ask them donation if they like it
2. let them use for free for one or two months and than ask little license fee
3. try to sale in first try ?
if I give them as free software, would it be possible that my customer think software is not worth it ? or cheap ?
please advise, I am really desperate to make some $$ out of our hard work.
PS: we are working on making good website and stuff but just want to know best strategy to sale in mass.
Thanks for your time and some real pointers to get it going.
h4rvans
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