Does anyone else HATE squeeze pages with videos that....

6 replies
EDIT - I didn't actually read the other thread re: "long sales letters" just the subject...then read and realized this was kind of discussed there...my bad.

http://www.warriorforum.com/main-int...esletters.html


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Does anyone else HATE squeeze pages with videos that don't have the basic controllers on the video player - like play, pause, and especially progress?

Maybe it's just me b/c a lot of good marketers use it, but i mean seriously...I was watching a video the other day out of curiosity of what was being promoted, watched about 10 mins (actually listened, while doing other work), my internet connection hiccuped or something and the video stopped in mid-sentence.

There was NO way to continue to play the video without refreshing the page and starting all over. I thought, I wonder how many people simply don't stick around because of this "forced watch" of the video prior to being presented with ANY way to opt-in, click through, etc.

Am I the only one who doesn't get it?

While I can see claims of higher conversions from the post-video visitors, I can only wonder how many people are being lost in the shuffle because they don't have the time or interest to sit through a freakin' 15-30 min video (withOUT even knowing how long the video is going to be!) before they can raise their hand and express interest in the offering.

When studying marketing research, it was suggested to always include a progress indication on [online] survey's so takers knew how close they were to finishing, to minimize abandonment.

Someone more "in the know" please explain it to me.

David
#hate #pages #squeeze #squeeze page #videos
  • Profile picture of the author D89
    I just spend 20 minutes listening to a guys video with no controlls. I really need to do other things got annoyed and closed it out.

    Its too bad because I was getting to that, I want to buy this product, point.
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  • Profile picture of the author Arbitrager
    Yeah. I do hate those types of videos that play by itself. But oddly enough, I keep listening to them >.<
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    • Profile picture of the author Chris Steiner
      I'd have to admit that I am on the fence with this. In one respect, I've left sales pages / opt-in pages because the video was longer than I expected and I had no way of knowing how much longer it had left. I've been annoyed by these many times.

      On the other hand, I have to say that there have been times where I would have clicked away right away if I'd known that the video was ~30 mins or something similar. I wouldn't have given the marketer a chance to hook me simply based on the length.

      I think this, as almost everything else in business, comes down to testing. You have to test it with your market and see what works best for your business. Don't trust your own gut instinct out of hand, because generally speaking, you are not your customer.

      Chris
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      • Profile picture of the author Steven Wagenheim
        Even though I personally can't stand these pages, and close them up right
        away, ultimately, it's like with everything else.

        Split test it against a version WITH controls and see which one performs
        better.

        Our personal opinions shouldn't get in the way of doing the best thing as
        far as getting opt ins.
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  • Yes, I hate those. Especially if it's a product that you might be interested in, but aren't yet sure, even after watching the video. When you go back a second time you have to watch the whole video again.

    It would be interesting to hear if anyone has split tested videos with controls vs videos without controls, and how well they convert.
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  • Profile picture of the author mreynolds
    I agree! People have to get frustrated when they have no controls, I know I do.
    Michelle
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    Michelle Reynolds
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