EZA tips - from a beginner!

Hi All

I am very new to EZine Articles with only 10 published articles. However I have discovered a powerful technique for niche research. I am going to share, as it may be useful to other beginners.

1. Why you aren't getting much traffic

Some people complain that they don't get enough traffic from EZA. I would like to share one possible reason (there are many reasons, and this is just one ).

Now I believe in beginners luck - because I had a brilliant experience with my first article, in what I'll call "Niche #1". Check this out:

Days Live: 34 Days
Views: 321
URL Clicks: 109 (Likely to be mostly genuine visitors)
CTR: 34%

Now I am very pleased with that, and I got to #1 in Google as well for the main keyword.

Now I also have another niche which I care about more, #2 where I had this result, fairly conistently. Picking the best peforming article of those:

Days Live: 12 Days
Views: 29
URL Clicks: 5 (Could be just other marketers / article copiers)
CTR: 17%

So even taking the fact the Niche #2 article is younger into account, it has certainly not performed anywhere near as well. I have a niche #3 performing similar to #2, but you get the idea. Niche #1 is King, and the others are doing poorly (but not a disaster).

So.... Where is this leading....?

Well, there are many reasons #2 won't be working as well as #1 such as keyword competition in Google, the competition of the niche generally, they type of visitor etc. Way to much stuff to analyse. So in a minute I will tell you how to analyse the "net effect" of all that stuff as far as EZA is concerned.

So to address the point "why you are not getting much traffic" - it could be because you have picked a tough niche. Now I will tell you how to find out the easier niches to target

2. A simple powerful research technique

This tip may be standard or it may be clever and powerful and I should be selling it for $100 . I don't know! But anyway here it is.

• Pick a niche keyword ... ok lets say "Dog Breeding"

• Enter that phrase into the Google search at the top of the EZA site home page.

• Make a note of the total number of articles - e.g. 2200 for "Dog Breeding"

• Click the first article and make a note of the date published and the number of views.

E.g. the first one is ~/?Dog-Breeding-and-Newbies&id=3422104 and it has been viewed 24 times since Dec 14, 2009.

• Work out views per day average. E.g. 24views/21days = about 1 view per day.

• Based on an assumed click through rate, e.g. 30% work out the visitors to the site per day. E.g. 1 * 0.3 = 0.3 visits/day.

• Now do this for the next 9 articles.

Now I didn't check the other 9 out, so lets assume the average of the 10 articles analysed so far is 0.5 visits per day.

You have 2 figures for "Dog Breeding". The 2200 total articles and the 0.5 visits per day expected traffic for an article in that niche. So I would say that is pretty poor

Do this for a bunch of niches, and then decide which one you think will generate the most traffic, or more to the point, which one will be most profitable to write articles for.

You can do this analysis in less time than it takes to write a couple of articles, so I think it is worth it.

I may write a piece of software for the War Room to automate this. If there is demand I will do it. Because with software you can analyse quickly very similar words for the same niche that would take ages manually such as "Dog Breeding" "Dog Breeds" "Dog Training" "Pedigree Dogs" "Pedigree Dog" etc. etc.

Hope this is helpful.