TurboPLR Bites the Dust.

There was a PLR membership offer recently in the Warrior Special Offer's that grabbed my attention. I need to go back and find it now as I was considering joining. TurboPLR was all IM related which was nice.

Yes, TurboPLR was not a bunch of "other people's stuff". All original.

Gary

I also follow this approach. When i'm planning to build a website in a new niche I check what PLR material is presently available in that area and buy it for that specific need.

In the past I've joined membership sites and have a comprehensive collection of material that I'll never live to use. As a result I canceled all those memberships - even the better ones - and now buy as the need arises. Quality PLR can be very helpful and save a lot of time. I prefer to pay more for individual purchases than be committed to a lower regular payment for material I won't use.

I also consider HOW the material can be used. Often the highest ranking keywords have been selected, so I prefer to use these for reports and possibly to include with additional material for ebooks.

One thing that would interest me - although I never see it - would be an approach that indicates to the buyer how to adapt the material for long tail keywords.

For instance, for a pack of 10 articles, as PLR has to be re-written anyway, include a supplementary list of long tail keywords that could be targeted for website content. I don't mean a list of 1,000 useless keywords that PLR providers sometimes include, but a list of 10-20 keywords that offer a genuine chance for traffic building and possibly indicate which articles could be adapted to suit which keywords.

This could influence the structure of the original articles as the author would consider how easily they could be modified from their original purpose and re-targeted for use with other keywords.

This might sound like additional work but no more so than offering 20 articles when 10 would serve that could be adapted.

An alternative that could also be considered would be providing with the original 10 articles, 10 alternative opening paragraphs and 10 alternative closing paragraphs. These would be topical but fairly generic. Buyers could replace opening and closing paragraphs and insert relevant keywords. This would make it much easier to render an individual article unique, or relatively so.

What would be offered would be a pack containing the original 10 articles + a page containing 10 additional opening paragraphs and another page with 10 additional closing paragraphs. Effectively, 12 articles for the price of 10 but with more flexibility.

Of course, if you were marketing to those who were happy with "mix 'n match" content you could take this further, although it would mean a likely loss of quality. For instance, the first article would comprise ONLY first paragraphs, say 10 first paragraphs. The second article would consist of 10 second paragraphs, and so on. The 10th article would consist of 10 closing paragraphs.

i'm not sure what you would call this as it isn't traditional PLR. For convenience, let's refer to it as SPLR, or Substitute PLR.

Although SPLR wouldn't be of the quality that many authors prefer to produce, there would certainly be a market for those who are looking for easy to use content rather than repeat visitors, as with web pages that are strong on lead capture and the website (or page) is more of a feeder site than a main site.

Making the product easier for the buyer to use offers a competitive advantage and increases the likelihood of sales.

Ivan

It would probably be easier to only replace the same paragraphs in the order they were written rather than be able to replace all paragraphs in any order. Any order would be possible but more complex and more difficult to keep track of. That would probably see the emergence of software to perform the article generation.

For a 10 paragraph article, with 10 versions and replacing only the same paragraph, you would be able to produce:

10 articles 100% unique
10 articles 90% unique
10 articles 80% unique
10 articles 70% unique
10 articles 60% unique
10 articles 50% unique
10 articles 40% unique
10 articles 30% unique
10 articles 20% unique
10 articles 10% unique

Total: 100 articles from the original 10. Of course, there would be many times more possibilities if you could substitute any paragraph for any other. From the list above, it would be possible to specify, say, a 30% uniqueness level and be able to satisfy that with 80 articles. For 50% uniqueness, 60 articles could be produced. For 70% uniqueness, there are 40 articles.

However, this shows the potential of SPLR packages. I don't know of anyone doing this at present but I'm sure there is a market for this sort of content, especially where the aim is to obtain a click or opt-in rather than a repeat visitor.

Ivan