Production Creation - Does anyone actually ask what people want ?

They want products that have more "stuff" than "fluff" I've seen so many rushed informational products that have absolutely worthless or out-dated information with fancy graphics. 2010 needs to be the year of solid online informational products that focus on the customer's needs/wants, and not the needs/wants of the seller.

I think a site like that would be really useful - I could see a lot of marketers getting some great ideas from it.

In regards to people asking others, I do see this quite often actually. Usually they will have a poll on their website - or if you are subscribed to their newsletter they will ask you to fill out a short survey in exchange for a gift. I love it when they release the next newsletter with the results of the survey, I always find that the most interesting - and it keeps my eyes open for their next newsletter - so good little marketing trick as well!

I've also seen a few posts here on the forums asking about what people are interested in.

I'm working on a site with similar ideas and concepts. It's going to have reviews on products and we have group creation..builds relationships, JV partners and money in the bank. There are actually a lot of sites similar..All about who has the best content and SEO..my team is dead nasty. PM to mastermind my friend

Won't looking at what sells on CB, CJ, Amazon tell exactly what peopel want?

Most of the time, people do not really know what they want until it is offered to them.

I never knew I could want Market Samurai as I was very happy with Wordtracker.

I never knew I could want "the Butterfly marketing Manuscript" as I would never have thought of such a thing.

I never knew I would want "traffic secrets" as I was quite happy with Corey Rudls marketing manual.

Did you ever know you wanted Eban's "Altitude" or Frank's "Mind Control" before it was marketed to you?

In 1990, I never knew I would want to use an "internet" or "cell phone".

But as you are asking, I really want something that lets me press a couple of buttons and makes me money.

Perhaps I will never know if I wanted your "ideas" site if you never create or test it.

Crazy that you mentioned this today, Mark. I just scheduled an autoresponder msg today about this! I basically said..."Here's my idea. What would you like to see in it? How could it help you as an internet marketer?"

Awesome thread!

The problem is what IMers might want may not be what people in the world want. So you could create things for IMers who have no market to sell it for.

There are a couple of idea sites around, which send you an idea a day and they are free.

When Creating a product this is what I teach. Don't ask the consumer what they want. see a problem-offer a solution. for instance diapers problem big mess solution diapers. now called pampers but I think diapers are still used.

You will get a very very narrow margin if you ask a group of people what they want the fact is people want products that are of quality and make their life or job easier.
-WD

I never would consider entering a niche without researching it. It can be done with a short PPC campaign and does at least two things,
it does find out what they are looking for!
(50%+ of people entering 'Hamster' in a search engine have either just bought one or are ready to buy one and their number one concern is how long one lives and what they can do to make it live longer.. usually because there is a child involved and the parent wants the hamster to last past the time that the child will be emotionally ready to accept the death of the hamster. This information is hard to find on the net for free. There are, however, several e-books that you can pay for that have the fact that that info is in the book in the bullet points of the sales page. Conversions of people entering that keyword who hit a sales page with those bullet points is through the roof. If you didn't research that, you would figure selling info on hamsters was an effort in futility when in actuality, there is at least one person I know that makes high 5 to low 6 figures on that book alone.)
And 2, it prevents you from wasting time in a non-commercially viable niche.

To do the research, set up a PPC campaign to a page with a questionnaire as to what they are looking for, and how hard the answers have been to find. Offer a copy of the book as a thank you for filling out the questionnaire. A smart researcher will have a place they can optionally put their phone number and a best time to call. Talking to a few can radically boast the success of a campaign by making sure the most often looked for info is in the book and making sure the sales page says that.

This seems so obvious to me, to me, not doing this would be like not bothering with keyword research either. Just throw up a site and pray.

(As a side note, if the word entered is 'Hamsters'... plural, the searcher is researching for a school paper or has a child that has expressed an interest in having one, but actually buying one is still a good 6-12 months away. Imagine not putting the plural in your negative keywords or wasting time ranking for it. No research, you wouldn't have know to stay clear of the plural!)

I poll my list members once in a while, but fishing for ideas from them seldom pays off as well for me as just making products I know they need and then explaining to them why they need the product I made. I guess that's kind of bass-ackwards to some, but it works for me.

The problem with asking that question, especially out in wide open, is that people either tell you the wrong thing or on a public forum like this, other people poach the idea before you get to it. See what people are asking about, instead of asking yourself.

Hmmm,


Ok Rayn, let's see you put a wso on but didn't get many sales there is a huge desire for plr articles that are unique but it seems you did not get much success.
Ok.

Try this. try putting a huge package together offer PLR with it create a graphic and sales page and try it again. sometimes it is the presentation of the product not the product itself.

-WD